At a Glance
- Tasks: Lead SEO projects, optimise content, and enhance our online presence.
- Company: Join Vitality, a top-rated UK insurance brand focused on health and happiness.
- Benefits: Enjoy bonuses, a generous pension, health insurance, and flexible working options.
- Other info: Be part of a purpose-driven company that values your growth and well-being.
- Why this job: Make a real impact in digital marketing while growing your career in a supportive environment.
- Qualifications: Experience in SEO, project management skills, and a passion for digital trends.
The predicted salary is between 36000 - 60000 £ per year.
About The Role
Team Direct Acquisition
Working Pattern - Hybrid 2 days per week in either the Vitality Bournemouth or London offices. Full time hours. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- On-page SEO and content optimisation expertise
- Ability to manage multiple SEO projects
- Proficiency with Ahrefs and other SEO tools
What this role is all about:
As a Senior Digital Marketing Executive at Vitality, you’ll be at the forefront of shaping our global online presence, driving organic growth across markets through expertise in on-page SEO and content optimisation. This role champions best-in-class website performance, delivers rich, answer-driven content, and stays ahead of the evolving search landscape powered by AI and large language models (LLMs).
Key Actions
- On-Page SEO Excellence: Continuously optimise pages so they are context-led, answer real user queries, and add genuine value. Ensure content reflects E-E-A-T signals and meets emerging SEO and GEO requirements. Improve site structure, metadata, and internal linking for maximum visibility while maintaining quality and relevance.
- SEO Guides Ownership: Manage the creation and optimisation of SEO guides, which contribute significantly to overall impressions, leads, and sales. This includes deciding on topics, briefing agencies and copywriters, ensuring compliance approval, and publishing via the CMS.
- Content Strategy & Optimisation: Lead the SEO content strategy by deciding which pages should be prioritised for optimisation. Regularly review gaps in existing content, benchmark against leading other sites, and create comprehensive roadmaps to guide improvements and new opportunities.
- Adaptation to Search Innovation: Monitor and respond to changes in search behaviour driven by AI and LLMs, ensuring Vitality remains competitive in emerging search environments.
- Link-Building & PR Collaboration: Lead link-building projects in collaboration with PR, including shaping the story, creating landing pages, and keeping the Research and Insights hub up to date.
- Performance Reporting & Insights: Deliver actionable insights through reporting and analysis to support strategic initiatives and continuous improvement.
What do you need to thrive?
- Degree-level education or equivalent with deep expertise in your discipline, built through significant experience in a relevant role or sector
- Proven ability to juggle multiple on-site SEO projects simultaneously, keeping everything organised, prioritised, and on track
- Naturally curious and proactive, with a genuine passion for staying ahead of SEO trends and algorithm shifts
- Collaborative team player, eager to contribute to shared optimisation goals and amplify collective success
- Confident with Adobe Workfront (or similar tools) to streamline workflows and keep projects moving smoothly
- Highly skilled in Ahrefs, with bonus familiarity across Screaming Frog, SEMrush, or Moz
- Detail-driven problem solver, quick to spot issues and ensure every page performs at its very best
So, what’s in it for you?
- Bonus Schemes - A bonus that regularly rewards you for your performance
- A pension of up to 12% - We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance - With its own set of rewards and benefits
- Life Assurance - Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About The Company
We’re really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024! Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place. We’ve been a purpose and values-driven business from day 1 - long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives - they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people - and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we’re the right fit for you? We can’t wait.
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.
Senior Digital Marketing Executive (SEO) employer: Vitality Corporate Services Limited
At Vitality, we pride ourselves on being a top employer, recently recognised as one of the 'Top 10 Best Places To Work' in The Sunday Times Awards 2024. Our hybrid working model, coupled with a strong focus on employee well-being and development, ensures that you can thrive both personally and professionally. With competitive benefits, including a generous pension scheme and award-winning health insurance, we create an environment where you can truly belong and make a meaningful impact.
Contact Details:
Vitality Corporate Services Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Executive (SEO)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and successes. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its SEO strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Vitality.
We think you need these skills to ace Senior Digital Marketing Executive (SEO)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your on-page SEO and content optimisation skills. We want to see how your experience aligns with the role, so don’t hold back on showcasing your expertise!
Showcase Your Projects:When listing your previous work, focus on specific SEO projects you've managed. We love seeing how you’ve juggled multiple tasks and delivered results, so include metrics and outcomes where possible!
Be Authentic:Let your personality shine through in your application. We’re looking for a naturally curious and proactive team player, so don’t be afraid to share your passion for SEO trends and innovations!
Apply Through Our Website:We encourage you to submit your application directly through our careers page. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Vitality!
How to prepare for a job interview at Vitality Corporate Services Limited
✨Know Your SEO Stuff
Make sure you brush up on your on-page SEO and content optimisation skills. Be ready to discuss specific strategies you've implemented in the past, especially using tools like Ahrefs. Show them you know how to optimise pages for real user queries and can add genuine value.
✨Showcase Your Project Management Skills
Since this role involves juggling multiple SEO projects, be prepared to share examples of how you've successfully managed similar tasks. Talk about your organisational methods and how you prioritise work to keep everything on track.
✨Stay Ahead of Trends
Vitality is looking for someone who is naturally curious and proactive. Make sure you mention any recent trends in SEO or changes in search behaviour that you've been following. This shows you're not just reactive but also forward-thinking.
✨Collaborate and Communicate
As a Senior Digital Marketing Executive, you'll need to work closely with teams like PR. Prepare to discuss how you've collaborated in the past, perhaps on link-building projects or content strategies. Highlight your ability to communicate effectively and contribute to shared goals.
