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- Tasks: Lead marketing strategies to boost engagement and loyalty for Vitality's health insurance products.
- Company: Vitality is a top-rated workplace focused on health, diversity, and positive change.
- Benefits: Enjoy flexible working, bonus schemes, pension contributions, and award-winning health insurance.
- Why this job: Join a dynamic team that values creativity, collaboration, and making a real impact on health.
- Qualifications: Experience in marketing strategies, campaign management, and stakeholder collaboration is essential.
- Other info: This is a 12-month fixed-term contract with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About The Role
Team Vitality Programme & Engagement Manager
Working Pattern – Hybrid 2days per week in the Vitality London Office.Full time, 37.5 hours per week.
This is a 12 Month Fixed Term Contract
We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Strong presentation skills
- Comfortable collaborating with stakeholders
- Experience with \’go to market\’ strategies
What this role is all about:
The Marketing Manager leads the development and execution of strategies that drive engagement, loyalty, and retention across key audiences. This role shapes how these groups interact with our health insurance products and the Vitality programme, supporting healthier lifestyles.
Key team priorities include clinical engagement, workplace wellbeing, and champion-led advocacy. While the focus is on core audiences, projects may extend to the wider member base, requiring a broad understanding of Vitality members.
Success in this role requires collaboration, creativity, and problem-solving that aligns with business goals while enhancing Vitalitys brand leadership.
Key Actions
- Develop and implement integrated engagement marketing strategies that improve engagement with Vitality and the Vitality programme.
- Create awareness of Vitalitys health insurance product benefits, targeting different audiences using available audience data.
- Align business objectives with market research to understand target audience behaviour and preferences to influence BAU projects and campaigns.
- Work and communicate with key stakeholders to deliver on BAU projects and marketing campaigns.
- Execute the engagement marketing strategy that contributes towards achieving business goals and objectives.
- Utilise available data from dashboards and the engagement funnel to make data-driven decisions that optimise performance across channels.
- Collaborate with the marketing Channels of Excellence (COEs) to lead on and implement marketing initiatives that align with business objectives.
- Stay updated with the latest marketing trends and emerging tools to keep the business at the forefront of our competitors.
- Ownership of assets and responsibility for creating and maintaining them in line with product and programme changes, while ensuring theyre compliant.
What do you need to thrive?
- Expertise in supporting or leading on go to market strategies/plans and campaign management
- Experience of running and leading high profile end-to-end marketing campaigns for multiple customer segments and preferences with minimal guidance
- Experience in development, implementation, and measurement of marketing plans and campaigns using relevant elements of the marketing mix
- Experience in working with, influencing and presenting to stakeholdersof varying seniority levels
- Understanding of what creates a great customer experience and how to build one that inspires long-term customer relationships
- Experience in collaboration, strategic planning and presentation skills
So, whats in it for you?
- Bonus Schemes A bonus that regularly rewards you for your performance
- A pension of up to 12% We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance With its own set of rewards and benefits
- Life Assurance Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successfulin your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest youve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About The Company
We\’re really excited to announce that we have recently been awarded \”Top 10 Best Places To Work\” in The Sunday Times Awards 2024!
Diversity & Inclusion
At Vitality, were committed to diversity and inclusion because its good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitalitys approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early.
Marketing Engagement Manager in Central London employer: Vitality Corporate Services Limited
Contact Detail:
Vitality Corporate Services Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Engagement Manager in Central London
✨Tip Number 1
Familiarise yourself with the Vitality programme and its health insurance products. Understanding how these offerings benefit different audiences will help you articulate your ideas during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of Vitality, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach when discussing your experience and skills.
✨Tip Number 3
Stay updated on the latest marketing trends and tools relevant to engagement strategies. Being able to discuss recent developments in the field during your interview will showcase your proactive attitude and commitment to staying ahead in the industry.
✨Tip Number 4
Prepare examples of past projects where you've successfully collaborated with stakeholders and executed marketing campaigns. Highlighting your experience in these areas will demonstrate your ability to thrive in a role that requires strong teamwork and strategic planning.
We think you need these skills to ace Marketing Engagement Manager in Central London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with go-to-market strategies and campaign management. Use specific examples that demonstrate your strong presentation skills and ability to collaborate with stakeholders.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the role. Mention your understanding of customer experience and how you can contribute to enhancing engagement with Vitality's health insurance products.
Showcase Relevant Experience: When detailing your work history, focus on high-profile marketing campaigns you've led. Include metrics or outcomes that showcase your success in improving engagement and retention across different audiences.
Research Vitality: Familiarise yourself with Vitality's values, mission, and recent marketing initiatives. This knowledge will help you tailor your application and demonstrate your genuine interest in the company during the selection process.
How to prepare for a job interview at Vitality Corporate Services Limited
✨Showcase Your Presentation Skills
As a Marketing Engagement Manager, strong presentation skills are crucial. Prepare to demonstrate your ability to present ideas clearly and confidently during the interview. Consider using examples from past experiences where you successfully engaged stakeholders or led presentations.
✨Understand Go-To-Market Strategies
Familiarise yourself with go-to-market strategies and be ready to discuss your experience in this area. Highlight specific campaigns you've managed, focusing on how you aligned them with business objectives and measured their success.
✨Collaborate and Communicate
This role requires collaboration with various stakeholders. Be prepared to discuss how you've effectively worked with different teams in the past. Share examples of how you navigated challenges and ensured clear communication to achieve project goals.
✨Stay Updated on Marketing Trends
Demonstrating knowledge of the latest marketing trends and tools can set you apart. Research current trends in engagement marketing and be ready to discuss how you would apply these insights to enhance Vitality's brand leadership.
