About The Role Team –
Marketing and Digital Analytics Working Pattern -
Hybrid – 2 days per week in the Vitality Bournemouth, London or Stockport Office. Full-time hours per week,
12 Month FTC. We are happy to discuss flexible working!
Top 3 skills needed for this role:
Strong expertise in designing, implementing and governing robust tracking frameworks using Google Tag Manager Expertise in Google Analytics 4, with the ability to translate digital behaviour into actionable business insights Excellent data visualisation skills, including advanced dashboard development in Google Data/Looker Studio (Power BI experience a bonus) What this role is all about: We're looking for an experienced Digital Analyst, on a 12-month fixed term contract, to be our go-to expert for digital analytics across our UK digital estate, including the Vitality.co.uk website, online quote and buy journeys, tools, web forms, and logged-in platforms. This is a hands-on role centred around Google Analytics 4, Google Tag Manager and Looker Studio, requiring someone who is passionate about digital measurement, tracking implementation and reporting. Working closely with product and marketing teams, you'll deliver actionable insights that inform development roadmaps and optimisation initiatives, helping to create digital experiences that are intuitive, valuable for customers, and aligned with commercial goals. This role is key in ensuring our digital journeys meet both user needs and business objectives. Key Actions
Working across multiple data sets to support digital product development and marketing colleagues with analysis and liaising with stakeholders across the wider business Understanding product opportunities, problems, and potential experiment ideas Providing actionable insights and recommendations, to help support prioritisation decisions for improvements or further testing / analysis Proactively identify data issues, collaborating with the analytics, technical and technology teams to troubleshoot and solve problems in site tagging, implementation and data quality Maintenance of the Google Tag Manager and Google Analytics 360
Digital Analyst in London employer: Vitality Corporate Services Limited
Vitality is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and professional growth. With a hybrid working model based in Bournemouth, employees benefit from flexible working arrangements, competitive bonuses, and an extensive range of perks including award-winning health insurance. The company fosters a supportive environment where individuals are encouraged to thrive, innovate, and contribute to meaningful societal change.
Contact Details:
Vitality Corporate Services Limited Recruitment Team
