About The Role
Increase your chances of an interview by reading the following overview of this role before making an application.
Team Brand and Marketing
Working Pattern - Hybrid 2days per week in the Vitality London Office.Full time, 37.5 hours per week.
Happy to consider Contracting work
We are happy to discuss flexible working!
Top 3 skills needed for this role: Proven leadership of a B2B and B2C social media function, driving brand awareness, engagement and commercial outcomes
Strong experience integrating paid, organic, thought leadership and employee advocacy into a high-performing content ecosystem
Expertiseleveraging AI, analytics and audience data to optimise content performance, improve discoverability and inform strategic decision making
What this role is all about:
As Head of Social Media, you'll lead Vitality's global social strategy, sharing who Vitality is, what we do and what we care about in a way that engages and inspires external audiences. You will turn our brand, ideas, partnerships and products, into stories and content that performs across B2C and B2B audiences. You'll lead organic but bring it together with paid social, to help shape how we're found and understood across social, search and AI ecosystems. With a focus on impact, insight and innovation, youll help more people find and experience Vitality, strengthening our role in culture and conversation while delivering measurable commercial results.
Key Actions Define and lead a global social media strategy that drives awareness, consideration and measurable business growth across markets
Build an integrated, always-on content system that brings together organic and paid creative, scaling content effectively across channels and the funnel
Translate complex ideas, partnerships and product narratives into bold, high-performing social-first content that drives engagement and brand connection
Lead major activations including sponsorships and partnerships, delivering continuous storytelling with clear commercial and brand outcomes
Be highly creative, able to take what appears uninspiring and turn it into inspiring content
Use data, insight and social listening to optimise performance, inform strategy and demonstrate impact to the wider business
Shape how Vitality is discovered across social, search and emerging LLM ecosystems, ensuring content is optimised for visibility, relevance and impact
Act as the organisations social media expert, advising stakeholders, spotting opportunities and strengthening how Vitality shows up in culture and conversation
Build and lead a high-performing team, fostering a culture of accountability, creativity and continuous improvement
Own the social media operating model, defining governance, processes and best practice to enable consistent, high-quality delivery across markets
Influence senior stakeholders and leaders across the business, embedding social media as a core driver of brand, growth and customer engagement
What do you need to thrive? Proven experience leading high-performing social media teams within complex B2B and/or B2C environments
Track record of delivering social strategies that drive brand growth, engagement and commercial impact
Deep expertise across LinkedIn, X, Meta, YouTube and emerging platforms, with a strong understanding of B2B and B2C audience behaviours and content strategies
Experience building executive thought leadership, employee advocacy and industry influence programmes
Demonstrated ability to leverage AI tools and technologies to improve marketing effectiveness, content performance and operational efficiency
Strong understanding of social analytics, marketing measurement, attribution and performance reporting
Strong understanding of discoverability across social, search and emerging AI and LLM ecosystems
Ability to turn complex ideas and data into simple, compelling, high-performing content
Data-led mindset, using analytics and insight to optimise performance and inform strategy
Creativity and the ability to tell stories in an imaginative and engaging way
Exceptional stakeholder management skills, with credibility influencing senior leaders and cross-functional teams
Experience building and leading high-performing teams in fast-paced, evolving environments
So, whats in it for you? Bonus Schemes A bonus that regularly rewards you for your performance
A pension of up to 12% We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance With its own set of rewards and benefits
Life Assurance Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
Ready to find out if were the right fit for you? We cant wait.
Vitalitys approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. xiskglj If you are interested, please submit your application as soon as possible.
Head of Social Media employer: Vitality Corporate Services Limited
Vitality is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and professional growth. With a hybrid working model based in Bournemouth, employees benefit from flexible working arrangements, competitive bonuses, and an extensive range of perks including award-winning health insurance. The company fosters a supportive environment where individuals are encouraged to thrive, innovate, and contribute to meaningful societal change.
Contact Details:
Vitality Corporate Services Limited Recruitment Team
