At a Glance
- Tasks: Analyse digital data to drive insights and improve user experiences.
- Company: Join Vitality, a multi-award-winning UK insurance brand focused on health and happiness.
- Benefits: Enjoy competitive salary, bonus schemes, health insurance, and a pension plan.
- Other info: Flexible working, great career growth, and a supportive, inclusive culture.
- Why this job: Be the go-to expert for digital insights and make a real impact on user journeys.
- Qualifications: Experience with Google Analytics and Google Tag Manager, plus strong data visualisation skills.
The predicted salary is between 35000 - 45000 £ per year.
About The Role
Team Marketing and Digital Analytics
Working Pattern - Hybrid 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Strong expertise in designing, implementing and governing robust tracking frameworks using Google Tag Manager
- Clear track record of turning data into clear, actionable recommendations that drive business decisions
- Excellent data visualisation skills
What this role is all about:
As a Digital Analyst at Vitality, you'll be the go-to expert for insights across our UK digital estate, including the Vitality.co.uk website, online quote and buy journeys, tools, web forms, and logged-in platforms. This is a 12-month fixed-term contract role. You'll work closely with product teams to deliver actionable insights that inform development roadmaps and optimisation initiatives, helping to create digital experiences that are intuitive, valuable for customers, and aligned with commercial goals. This role is key in ensuring our digital journeys meet both user needs and business objectives.
Key Actions:
- Working across multiple data sets to support digital product development and marketing colleagues with analysis and liaising with stakeholders across the wider business
- Understanding product opportunities, problems, and potential experiment ideas
- Providing actionable insights and recommendations, to help support prioritisation decisions for improvements or further testing/analysis
- Proactively identify data issues, collaborating with the analytics, technical and technology teams to troubleshoot and solve problems in site tagging, implementation and data quality
- Maintenance of the Google Tag Manager and Google Analytics 360 account
- Reporting, visualising and presenting data to help with data-driven decisions
What do you need to thrive?
- Strong skills with Google Analytics 4
- Hands-on experience of managing tags, triggers and custom variables in Google Tag Manager and working with data layers
- Experience communicating findings and recommendations in a clear and effective manner using visual reporting tools and dashboards, preferably Looker Studio and Power BI
- Evidence of a proactive approach to self-improvement and learning
- Excellent attention to detail and problem-solving skills
- Good organisational skills to be able to collaborate across multiple product development teams and prioritise tasks according to business importance and sprint deadlines
So, what's in it for you?
- Bonus Schemes - A bonus that regularly rewards you for your performance
- A pension of up to 12% - We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance - With its own set of rewards and benefits
- Life Assurance - Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you've ever been
- Create an environment that embraces you as you are and enables you to be your best self
- Give you flexibility on how, where and when you work
- Help you advance your career by playing you to your strengths
- Give you a voice to help our business grow and make Vitality a great place to be
- Give you the space to try, fail and learn
- Provide a healthy balance of challenge and support
- Recognise and reward you with a competitive salary and amazing benefits
- Be there for you when you need us
- Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About The Company
We're incredibly proud to be recognised for the culture we've created, recently being named one of Glassdoor's Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place. We've been a purpose and values-driven business from day 1 - long before it became fashionable. Our core purpose is to make people healthier and enhance and protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives - they benefit, our business benefits, and society benefits. We're successful because we attract, develop, and retain the best people - and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we're the right fit for you? We can't wait.
Diversity & Inclusion
At Vitality, we're committed to diversity and inclusion because it's good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality's approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.
Digital Analyst - 12 Month FTC employer: Vitality Corporate Services Limited
At Vitality, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions flexibility and personal growth. Our London office fosters collaboration and innovation, providing employees with the opportunity to thrive in their careers while enjoying a comprehensive benefits package, including generous pension contributions and award-winning health insurance. Join us to be part of a purpose-driven team dedicated to making a positive impact on society and your well-being.
Contact Details:
Vitality Corporate Services Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Analyst - 12 Month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your skills. Use examples from your past experiences that highlight your expertise in Google Tag Manager and data visualisation.
✨Tip Number 3
Don’t just wait for job alerts! Actively search for roles on our website and apply directly. Tailor your application to show how your skills align with what Vitality is looking for.
✨Tip Number 4
Follow up after interviews with a thank-you email. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Digital Analyst - 12 Month FTC
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Analyst role. Highlight your experience with Google Tag Manager and data visualisation tools like Looker Studio or Power BI. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital analytics and how you can contribute to our team. Be sure to mention specific projects or experiences that showcase your expertise.
Showcase Your Data Skills:Since this role is all about turning data into actionable insights, include examples of how you've done this in the past. Whether it's through reports or presentations, we want to see your analytical prowess in action!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team at Vitality!
How to prepare for a job interview at Vitality Corporate Services Limited
✨Master Google Tag Manager
Make sure you brush up on your Google Tag Manager skills before the interview. Be ready to discuss how you've designed and implemented tracking frameworks in the past, and think of specific examples where your work has led to actionable insights.
✨Showcase Your Data Visualisation Skills
Prepare to demonstrate your data visualisation abilities. Bring along examples of dashboards or reports you've created using tools like Looker Studio or Power BI, and be ready to explain how these visuals helped drive business decisions.
✨Communicate Clearly and Effectively
Practice articulating your findings and recommendations in a clear manner. The interviewers will want to see that you can communicate complex data insights simply and effectively, so consider rehearsing with a friend or family member.
✨Be Proactive About Problem-Solving
Think of instances where you've identified data issues and collaborated with teams to resolve them. Highlight your proactive approach to problem-solving during the interview, as this aligns well with the role's requirements.
