Head of Social Media in City of Westminster

About The Role

As Head of Social Media, you'll lead Vitality's global social strategy, turning ideas, partnerships, and product stories into content that performs and builds real engagement with our audiences. You'll bring organic and paid creative together and help shape how we're found across social, search, and AI ecosystems. With a focus on impact, insight and innovation, you’ll help more people find and experience Vitality, strengthening our role in culture and conversation while delivering measurable commercial results.

Working Pattern: Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!

Top 3 skills needed for this role:

• Proven leadership of multi‑market social function
• Strong experience integrating paid and organic into one high‑performing content system
• Ability to take intellectual leadership and data‑rich material and turn them into social‑first content that performs at scale

Key Actions:

• Define and lead a global social media strategy that drives awareness, consideration and measurable business growth across markets
• Build an integrated, always‑on content system that brings together organic and paid creative, scaling content effectively across channels and the funnel
• Translate complex ideas, partnerships and product narratives into bold, high‑performing social‑first content that drives engagement and brand connection
• Lead major activations including sponsorships and partnerships, delivering continuous storytelling with clear commercial and brand outcomes
• Use data, insight and social listening to optimise performance, inform strategy and demonstrate impact to the wider business
• Shape how Vitality is discovered across social, search and emerging LLM ecosystems, ensuring content is optimised for visibility, relevance and impact
• Act as the organisation’s social media expert, advising stakeholders, spotting opportunities and strengthening how Vitality shows up in culture and conversation
• Build and lead a high‑performing team, fostering a culture of accountability, creativity and continuous improvement
• Own the social media operating model, defining governance, processes and best practice to enable consistent, high‑quality delivery across markets
• Influence senior stakeholders and leaders across the business, embedding social media as a core driver of brand, growth and customer engagement

What do you need to thrive?

• Proven experience leading a social media function at scale, with ownership of strategy, execution and results
• Track record of delivering social strategies that drive brand growth, engagement and commercial impact
• Deep expertise across platform ecosystems, shaping channel strategy and audience engagement
• Experience integrating organic and paid into a cohesive, performance‑led approach
• Strong understanding of discoverability across social, search and emerging LLM ecosystems
• Ability to turn complex ideas and data into simple, compelling, high‑performing content
• Data‑led mindset, using analytics and insight to optimise performance and inform strategy
• Credibility influencing senior stakeholders and embedding social as a core business driver
• Experience building and leading high‑performing teams in fast‑paced, evolving environments

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• Pension of up to 12% – We will match your contributions up to 6% of your salary
• Our award‑winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

Diversity & Inclusion

At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.