At a Glance
- Tasks: Drive global marketing plans and innovation for clinical nutrition products.
- Company: Join Vitaflo, a pioneering company in Clinical Nutrition with a vibrant culture.
- Benefits: Enjoy competitive salary, 25 days leave, gym membership, and private healthcare.
- Other info: Dynamic role with opportunities for growth and a commitment to diversity and inclusion.
- Why this job: Make a real impact in healthcare while working in a creative and collaborative environment.
- Qualifications: Degree in Business, Marketing, or Nutrition; experience in healthcare marketing preferred.
The predicted salary is between 36000 - 60000 £ per year.
We are part of Nestlé Health Science and continue to expand our global footprint with a worldwide presence in Clinical Nutrition. Behind our pioneering company are people who drive breakthroughs in research and development, creating innovative impact. Our employees are at the heart of what we stand for with 96% saying they are proud to work for us and 94% recommending Vitaflo as a good place to work. Our Headquarters, based in Liverpool, is the hub of innovative and creative activity. We strive to be at the cutting edge of our industry sector with patients’ needs being at the forefront of our mind. We work collaboratively, share our knowledge and expertise and above all love what we do and why we do it.
Vitaflo (International) Ltd is currently looking to recruit a Global Brand Manager to work at its head office just outside of Liverpool city centre on a full-time permanent basis. Reporting directly into the Global Category Manager, and as part of the GMP Category team, the Global Brand Manager will play a key role in the development, delivery and implementation of global marketing plans and innovation pipeline. This fast-paced role is suited to a commercially astute individual who thrives on driving performance and delivering results.
What will you do?
- As part of an extensive cross-functional, international team develop long term plans to sustain the future global growth of the category.
- Responsibility for the production of robust annual global brand plans which deliver sales and profitability targets within agreed allocated budget.
- In partnership with the wider category team, drive implementation of tactical on and off line initiatives of the plan in conjunction with relevant stakeholders and ensure the effective monitoring against KPIs.
- Management of brand associated PFME; forecasting of expenditure, PO management and accurate reporting.
- Product portfolio management & rationalisation; including analysis of current/future products.
- Brand lead on innovation/renovation projects, responsibility for launch approval process including production of robust business cases, international pricing assessment & approval and launch training.
- Branding: brand essence and championing implementation of tools and assets globally.
Who are we looking for?
Essential Criteria
- Educated to degree level (or equivalent) in Business, Marketing or Nutrition/Dietetics.
- Experience of working within healthcare marketing, preferably clinical nutrition.
- Excellent communication skills with the ability to build relationships at all levels both internally and externally.
- Ability to collaborate with healthcare professionals and patient support organisations.
- Be creative and adaptable with excellent attention to detail.
- Strong leadership and organisational skills with the ability to multitask and work effectively under pressure and to tight deadlines.
- Working knowledge of Microsoft applications including Excel and PowerPoint.
Desirable Criteria
- Chartered Institute of Marketing (CIM) qualified or similar would be advantageous.
- Have an awareness of the digital environment and social media.
- Previous experience of Product/Brand Management or similar role at global level or within Inborn Errors of Metabolism.
What we offer?
- Competitive salary.
- 25 days annual leave (pro rata for part time) plus bank holidays and Christmas shut down.
- Discretionary bonus scheme (subject to qualifying period).
- Gym membership/allowance (subject to qualifying period).
- Employer pension contribution (3% rising to 5% subject to qualifying period then matched to a maximum of 10%). Employee minimum contributions apply.
- Private healthcare (subject to qualifying period).
- Volunteering opportunities.
- Cycle to work scheme (subject to qualifying period).
At Vitaflo (International) Ltd, our values are rooted in respect - for our employees, our customers and our patients. That’s why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all, and we may collect relevant anonymized data for monitoring purposes during our candidate registration process.
Global Brand Manager in Liverpool employer: Vitaflo
Vitaflo (International) Ltd is an excellent employer, offering a dynamic work environment in Liverpool that fosters innovation and collaboration. With a hybrid work model, competitive salary, and discretionary bonuses, employees are encouraged to grow and develop their skills within a supportive team culture. The company prioritises employee well-being and provides opportunities for meaningful contributions to global product launches and marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Manager in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vitaflo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vitaflo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vitaflo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vitaflo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Brand Manager in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vitaflo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vitaflo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vitaflo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vitaflo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vitaflo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vitaflo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
