Global Brand Manager GSD/FAOD/RENAL in Cheshire, Warrington

Company description: Vitaflo (International) Limited has developed innovative specialised clinical nutritional products for inherited metabolic disorders, pediatric kidney disease, and specialised diets such as the ketogenic diet. Vitaflo products offer patients choice, flexibility, and convenience. We combine the latest medical research with insights on changing modern lifestyles to best support patients in the compliance of restrictive therapeutic diets. Vitaflo continues its mission of Enhancing Lives Together with research and development at the heart of what we do.

We are part of Nestlé Health Science and continue to expand our global footprint with a worldwide presence in Clinical Nutrition. Behind our pioneering company are people who drive breakthroughs in research and development, creating innovative impact. Our employees are at the heart of what we stand for with 96% saying they are proud to work for us and 94% recommending Vitaflo as a good place to work. Our Headquarters, based in Liverpool, is the hub of innovative and creative activity. We strive to be at the cutting edge of our industry sector with patients' needs being at the forefront of our mind. We work collaboratively, share our knowledge and expertise, and above all love what we do and why we do it.

Global Brand Manager will play a key role in the development, delivery and implementation of global marketing plans for the products within this specialist clinical platform.

What will you do?

• As part of an extensive cross-functional, international team develop long term plans to sustain the future global growth of the GSD, FAOD and Renal disease product platforms.
• Responsible for the production of robust annual global brand plans which deliver sales and profitability targets within agreed allocated budget.
• In partnership with the wider category team, implement tactical online and offline initiatives of the plan in conjunction with relevant stakeholders and ensure the effective monitoring against KPIs.
• Responsible for the liaison with key opinion leaders across the world regarding educational initiatives for healthcare professionals and patients, working closely with the medical affairs team to implement these initiatives in both online and offline formats.
• Responsible for brand associated expenditure and budget management.
• Product portfolio management & rationalisation; including analysis of current/future products.
• Brand lead on innovation/renovations projects, international pricing assessment & approval and product launch training.

Who are we looking for?

Essential Criteria:

• Educated to degree level (or equivalent) in Business, Marketing or Nutrition/Dietetics.
• Experience of working within healthcare marketing, preferably clinical nutrition.
• Proven track record in leadership competencies.
• Excellent oral and written communication skills with the ability to build relationships at all levels, both internally and externally.
• Ability to collaborate with healthcare professionals and patient support organisations.
• Be creative and adaptable with excellent attention to detail.
• Ability to multitask and work effectively under pressure, including prioritisation of workload.
• Strong organisational skills and experience of working to deadlines.
• Have an awareness of the digital environment and social media.
• Working knowledge of Microsoft applications including Excel.

Desirable criteria:

• Chartered Institute of Marketing (CIM) qualified or similar would be advantageous.
• Knowledge of the dietary management of one (or more) of the following conditions; Glycogen Storage Disease, Fatty Acid Oxidation Disorder, Renal Disease.

What we offer?

• Competitive salary
• 25 days annual leave (pro rata for part time) plus bank holidays and Christmas shut down
• Discretionary bonus scheme (subject to qualifying period)
• Gym membership/allowance (subject to qualifying period)
• Employer pension contribution (3% rising to 5% subject to qualifying period then matched to a maximum of 10%). Employee minimum contributions apply
• Private healthcare (subject to qualifying period)
• Volunteering opportunities
• Cycle to work scheme (subject to qualifying period)

At Vitaflo (International) Ltd, our values are rooted in respect - for our employees, our customers and our patients. Championing diversity and inclusion is important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all, and we may collect relevant anonymised data for monitoring purposes during our candidate registration process.