At a Glance
- Tasks: Lead brand strategies and execute innovative marketing campaigns for top health brands.
- Company: Join Vitabiotics, the UK's No.1 vitamin company with a culture of innovation and teamwork.
- Benefits: Enjoy 24 days annual leave, private medical insurance, and a 50% discount on products.
- Other info: Flexible hybrid working, dynamic team environment, and excellent career growth opportunities.
- Why this job: Make a real impact in the health sector while developing your marketing skills.
- Qualifications: Experience in brand marketing, preferably in FMCG; strong project management skills required.
The predicted salary is between 54000 - 66000 £ per year.
Location: North West London, NW2 7HF
Salary: Competitive
Hours: Core working hours are 9:30am to 5:00pm, 40 hours per week, worked over five days, Monday to Friday.
Hybrid: 3 days in office, 2 days working from home.
Start date: Immediate
Our business... At Vitabiotics, you'll find a diverse bunch of talented folk who come from a wide range of backgrounds and possess an extensive array of experience. What brings us all together is a culture that thrives on innovation, mutual respect, teamwork and a sense of commitment. Vitabiotics is truly a great place to work!
Vitabiotics has pioneered advances in nutritional healthcare products for over 50 years and the range includes many of Britain's leading supplement brands such as Perfectil, Pregnacare, Wellman, Wellwoman and Menopace. As the UK's No.1 vitamin company, exporting to over 100 countries, Vitabiotics is widely acknowledged as leaders in innovation and in 2018 became the first vitamin company to twice receive the Queen's Award for Innovation, awarded for its groundbreaking clinical research.
As part of our commitment to innovation and development, we are seeking an experienced and commercially focused Brand Manager. The successful candidate will be responsible for developing and delivering robust brand strategies aligned to broader business objectives, translating market, consumer and commercial insights into clear and actionable plans, and overseeing the execution of integrated marketing initiatives. Working collaboratively with cross-functional stakeholders and senior leadership, you will play a key role in driving brand equity, market performance and sustainable commercial growth. You will bring a proven track record in brand management, strong commercial acumen, excellent stakeholder management and the ability to lead complex projects from strategy through to execution in a fast-paced, results-oriented environment.
Responsibilities Will Include
- BRAND MARKETING & COMMUNICATIONS
- Brand management of a portfolio of brands
- Lead the development and execution of integrated ATL and BTL marketing campaigns, including high-profile advertising across TV, print, outdoor, digital and other relevant channels
- Own the development and maintenance of brand assets and promotional materials, ensuring they are on-brand, up to date and compliant with industry regulation
- Lead the planning and delivery of key BTL activity, including sampling, experiential and offline communications
- Translate insight into actionable brand strategies, campaigns and opportunities for growth
- Develop clear creative and campaign briefs and manage projects from initial brief through to execution, ensuring activity delivers against agreed objectives
- Engaging internal teams on brand plans and campaign requirements
- Liaising with external agencies, setting clear briefs and objectives, providing constructive feedback and holding agencies accountable for delivery and performance
- Ensuring cost effective campaigns negotiated and delivered, maintaining a record of expenditure ensuring campaigns are completed within budget
- Maintain a strong understanding of the competitive landscape, proactively identifying competitor activity, market trends and opportunities
- NEW PRODUCT DEVELOPMENT SUPPORT
- Lead marketing workstreams for NPD projects, assisting with opportunity identification and concept development through to launch
- Develop and refine propositions, positioning and key messaging, ensuring they meet identified consumer needs and support the broader brand strategy
- Work closely with cross-functional teams to ensure documentation, projects, packaging and assets progress effectively against agreed timelines, owning marketing inputs
- Develop robust go-to-market and launch plans for new products, ensuring all relevant channels and stakeholders are aligned
- Leading the execution of NPD launch activity across relevant marketing channels, monitoring performance and identifying opportunities to optimise
- PARTNERSHIP, EVENT & PROJECT SUPPORT
- Managing contractual requirements with partners, building relationships and act as key contact with external stakeholders
- Assisting in the organisation of internal and external marketing events
- Preparing brand presentations for sales and export stakeholders
Requirements
- Extensive years' of brand marketing experience, ideally from an FMCG branded background. Experience in nutrition/healthcare a bonus but not required
- Experience in regulated markets preferable, but not required
- Offline marketing experience
- Excellent attention to detail and good consumer and technical writing skills
- Ability to manage multiple projects and deadlines
- Excellent organisation skills with the ability to be flexible and embrace change
- Confidence in taking a proactive, personable approach
- Comfortable working within a small team in a hands-on, fast-paced environment
Benefits
- 24 days annual leave plus bank holidays
- Birthday day off
- Bupa dental cover
- Private medical insurance
- 50% staff discount on all Vitabiotics products
- Staff skills training
- Health and wellbeing programme
- Pension contributions
- Sick pay support
- Free onsite parking
- Enhanced maternity or paternity leave
- Company events
- Fresh fruit and snacks
- 2 Charity days a year
- Free EV charging station
Brand Manager in London employer: Vitabiotics Ltd
Vitabiotics Ltd is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation. With a strong focus on employee development, you will have access to growth opportunities while working alongside a passionate team dedicated to driving data-driven retail partnerships. Located in the heart of the UK, our culture promotes a healthy work-life balance and encourages creativity, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vitabiotics Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vitabiotics Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vitabiotics Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vitabiotics Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vitabiotics Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vitabiotics Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vitabiotics Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vitabiotics Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vitabiotics Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vitabiotics Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
