At a Glance
- Tasks: Lead paid social strategy and optimise campaigns on platforms like Meta, TikTok, and YouTube.
- Company: Vita Group, a pioneer in innovative residential communities.
- Benefits: Enjoy free meals, flexible hours, and a vibrant team culture.
- Other info: Join a dynamic team with excellent career development opportunities.
- Why this job: Make a real impact in a supportive environment while driving growth.
- Qualifications: 4-6+ years in paid social with strong data-driven decision-making skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Alderley Edge, Cheshire
Contract: Permanent
Hours Per Week: Full-time 40 hours per week
Working Hours: Monday – Friday, office based, with 1 working day a week at home if desired.
Vita Group is a developer and operator of high-quality, intelligent residential communities that are redefining renting, co-living, and urban life. Through its innovative family of brands, Vita Group designs, develops, and operates tailored living environments that enable people to thrive at different stages of their lives. Vita Student delivers inspirational spaces and experiences to enhance university life. House of Social reimagines shared student living, blending accommodation with vibrant food, drink, and music destinations.
Key Responsibilities
- Own paid social strategy across all markets, aligned to acquisition targets and campaign priorities
- Plan, launch and optimise campaigns across platforms including Meta, TikTok and YouTube
- Manage budgets effectively, driving strong cost per lead and return on ad spend
- Monitor performance and implement ongoing, data-led optimisation
- Develop and execute structured testing across audiences, messaging and formats
- Work closely with Creative to brief, test and refine high-performing assets
- Partner with Acquisition to define target audiences, market priorities and lead quality
- Ensure accurate tracking, attribution and clear, consistent performance reporting
- Identify new opportunities to scale performance and drive growth
- Support regional teams with guidance and best practice
Who We’re Looking For
We’re looking for someone who takes real ownership of their channel and is motivated to take our paid social activity to the next level. You’ll bring solid experience from a similar role, ideally within a lead generation environment, and be confident managing performance at scale. Joining a supportive and collaborative team, success in this role will come from your drive, initiative and determination to deliver results.
Professional Experience
- 4–6+ years running paid social campaigns with clear performance outcomes.
- Strong hands-on experience across Meta and TikTok (others a bonus).
- Proven ability to generate and scale leads efficiently.
- Confident working with data, making decisions and optimising performance.
- Able to brief and shape creative that drives results.
- Experience working across multiple markets is a plus.
Why Work for Us
We’ve created an environment that people enjoy being part of, while giving them everything they need to perform at their best. What sets us apart:
- Free chef-prepared breakfast and lunch, every day.
- On-site padel court.
- Modern head office set in green surroundings.
- Regular team socials, events and a genuinely strong team culture.
The essentials:
- Competitive holiday allowance + bank holidays
- Flexible working hours and hybrid working (1 day from home)
- Pension contribution
- Additional benefits including Perkbox and wellbeing support
Important
Unfortunately, we are unable to offer Right to Work Sponsorship. Therefore, if you do require a company to sponsor your Right to Work in the UK, we will not be able to progress your application further. All offers of employment are subject to satisfactory pre-employment checks which will include Disclosure & Barring Service (DBS) checks.
Paid Social Lead in Alderley Edge employer: Vita Student
Vita Group is an exceptional employer that fosters a vibrant and collaborative work culture in Alderley Edge, Cheshire. With a focus on employee well-being, we offer free chef-prepared meals, flexible working arrangements, and ample opportunities for professional growth within our innovative residential community projects. Join us to be part of a supportive team that values your contributions and encourages you to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Lead in Alderley Edge
✨Tip Number 1
Get to know the company inside out! Research Vita Group and its brands like Vita Student and House of Social. Understanding their mission and values will help you tailor your approach and show them you're genuinely interested.
✨Tip Number 2
Network, network, network! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to a referral, which is a great way to get your foot in the door.
✨Tip Number 3
Prepare for the interview by practising common questions related to paid social strategies. Be ready to discuss your past campaigns and how you optimised them for better performance. Show them you’re the expert they need!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Paid Social Lead in Alderley Edge
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Social Lead role. Highlight your experience with Meta and TikTok, and show us how you've driven performance in previous roles. We want to see how you can take our paid social activity to the next level!
Show Off Your Data Skills:Since this role is all about optimising campaigns based on data, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to make decisions and improve campaign performance. We love a numbers-driven approach!
Be Creative:We’re looking for someone who can brief and shape creative that drives results. Share any relevant projects where you’ve collaborated with creative teams to produce high-performing assets. Let us know how your creativity has made a difference in your past campaigns!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at Vita Student
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the specifics of Meta, TikTok, and YouTube. Familiarise yourself with their advertising features, audience targeting options, and recent updates. This will not only show your expertise but also demonstrate your genuine interest in the role.
✨Bring Data to the Table
Prepare to discuss your past campaign performances with concrete data. Be ready to share examples of how you optimised campaigns for better cost per lead and return on ad spend. This will highlight your analytical skills and ability to drive results.
✨Showcase Your Creative Briefing Skills
Think about how you’ve collaborated with creative teams in the past. Be prepared to discuss how you briefed and shaped creative assets that led to successful campaigns. This will illustrate your ability to connect strategy with execution.
✨Demonstrate Your Ownership Mindset
Vita Group is looking for someone who takes ownership of their channel. Share examples of how you’ve taken initiative in previous roles, whether it’s identifying new opportunities or leading projects. This will resonate well with their team culture and values.
