Social and PR Assistant

Social and PR Assistant

Full-Time On-site
Vita Liberata UK

We're looking for a beauty-obsessed content creator and PR all-rounder to bring our self-tan and skincare brand to life across TikTok, Instagram and beyond. You'll work closely with our Brand Manager to plan, shoot, edit and schedule social content, and support our PR team with gifting, send-outs and creative activations.This is a hands-on role for someone who lives on social, spots trends before they peak, is happy in front of the camera and loves the buzz of a PR send-out day. You'll also be a friendly voice of the brand in DMs and emails with influencers and customers.

Key responsibilities: Social Work with the Brand Manager to build monthly content plans and posting schedules from the marketing calendar

  • Create content to briefs, while bringing your own ideas, formats and trend suggestions to the table
  • Film organic social content for TikTok and Instagram (Reels,Stories, carousels, static posts), be happy to appear in video and film content yourself
  • Shoot and edit paid ad content, optimised for performance (hooks, formats, UGC-styleand product-led ads)
  • Edit short-form video in CapCut, and design graphics and assets in Canva, Photoshop and Adobe XD
  • Write captions, ad copy, hooks and on-screen text that feel on-brand and drive engagement
  • Schedule and publish content, keeping content calendars accurate and up to date
  • Stay on top of trends, sounds, formats and competitor activity on TikTok and Instagram, and flag opportunities quickly

Key responsibilities: PR

  • Assist with PR gifting: packaging products and building PR boxes
  • Support on send-out days, getting gifting out accurately and on time
  • Work from the brand PR list, while researching and suggesting new influencers,creators and press contacts who fit the brand
  • Help the team come up with creative, interesting PR activations that tie into themarketing calendar
  • Track gifting, send-outs and influencer coverage in spreadsheets

Key responsibilities: Community and outreach

  • Represent the brand in DMs, comments and emails with influencers and customers
  • Reach out to influencers and creators in a friendly, confident, on-brand tone
  • Respond to customer messages promptly and flag issues to the right person

What you'll need :

A genuine love for beauty, especially self-tan and skincare

Confidence in front of the camera, with a portfolio of social content you've created yourself

Experience creating content specifically for paid social ads

Highly proficient in Canva, with working knowledge of Photoshop and Adobe XD

A sharp eye for TikTok and Instagram trends, and an instinct for what will work for the brand

Strong copywriting skills, with excellent spelling and grammar in English

Highly efficient at scheduling content and building content calendars

Beauty and influencer savvy: you know the creators, the brands and the conversation

Confident communicating online, in DMs and over email

Experience with Google Sheets, Excel or similar for tracking and planning

Extremely organised, with excellent time management and attention to dates and deadlines

Availability to support on PR send-out days

Nice to have :

Previous experience working in the beauty, self-tan or skincare sector

Experience working on websites (e.g. updating content, banners or product pages)

Additional languages besides English

Who you are:

Friendly, sociable and a natural communicator

Creative, with a constant stream of content and activation ideas

Proactive: you don't wait to be asked to suggest something new

Reliable and detail-focused, from caption spelling to send-out dates

Happy to roll up your sleeves, whether that's filming a Reel or packing PR boxes

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Vita Liberata UK

Contact Details:

Vita Liberata UK Recruitment Team