At a Glance
- Tasks: Lead strategic marketing for Workplace Health and NHS Services, driving growth and engagement.
- Company: Join Spire Healthcare, a leader in improving lives for over 30 years.
- Benefits: Enjoy a supportive culture, career progression, and strong well-being support.
- Other info: Flexible working, inclusivity initiatives, and a commitment to employee development.
- Why this job: Make a real impact in healthcare while leading a high-performing team.
- Qualifications: Proven marketing leadership experience, ideally in healthcare or complex environments.
The predicted salary is between 56250 - 68750 £ per year.
We are looking for an experienced marketing leader to provide strategic direction across two of our most important growth areas: Workplace Health (WPH) and NHS Services. This is a pivotal leadership role at the heart of Spire's growth agenda, offering the opportunity to influence how we engage employers, partners, healthcare professionals, commissioners, patients and communities across the UK. Working closely with senior stakeholders and reporting directly to the Group Marketing Director, you will develop insight-led marketing strategies that deliver measurable commercial outcomes, improve patient engagement, strengthen market positioning and support business growth.
As a senior marketing leader, you will be responsible for developing and executing integrated B2B and B2B2C marketing strategies, leading a high-performing team, and ensuring marketing delivers demonstrable value across both business units. From strategic campaigns and brand development to bids, mobilisations and customer acquisition, you will play a key role in helping more people access the healthcare services and support they need, while contributing directly to Spire Healthcare's long-term success.
Essential Requirements:
- Senior marketing management and leadership experience, ideally across healthcare, B2B, B2B2C, public sector, commissioned services or similarly complex environments.
- Proven ability to develop and deliver strategic marketing plans that drive growth, demand, engagement, referrals and measurable impact.
- Experience leading teams, functions, verticals or portfolios, with the ability to prioritise resources across competing business needs.
- Strong strategic understanding of digital marketing, website, CRM, marketing automation, content strategy and performance reporting experience, with the ability to use these channels to drive growth, engagement, referrals and measurable impact.
- Demonstrable experience using data, insight and ROI reporting to shape strategy, optimise activity and influence senior decisions.
- Experienced people manager, who can coach and motivate a high-performing team.
- Experience managing multiple budgets, agencies, partners and stakeholders across matrixed organisations.
- Experience working with diverse audiences and a strong understanding of accessibility, inclusivity, patient/public engagement and plain English communications.
- Ability to influence at senior leadership level, including contributing to bids, mobilisations, service launches and business cases.
Key Responsibilities:
- Set, lead and be accountable for the integrated marketing strategy across B2B WPH and B2B2C NHS Services, translating organisational priorities into clear plans, measurable outcomes and cross-functional delivery.
- Lead the development and optimisation of digital channels, marketing technology, CRM and automation capabilities across Workplace Health and NHS Services, improving efficiency, scalability, customer and patient experience, data quality and marketing effectiveness.
- Build a data-led performance culture, establishing KPIs, dashboards and reporting frameworks that measure campaign effectiveness for investment, growth and improvement purposes.
- Work closely with Spire Group Marketing, Corporate Affairs and relevant senior stakeholders to ensure activity aligns with the Spire master brand, corporate narrative and wider reputation priorities.
- Provide strategic marketing input into bids, new service launches, contract mobilisations and proposition development.
- Manage and inspire a high-performing team across both business units in a fast-paced environment, offering advice and guidance, championing best practice in a highly compliant industry – showcasing inclusivity, creativity and innovation aligned with Spire’s values and responsibilities.
About You:
- Inspiring marketing leader with a passion for developing high-performing teams.
- Influential communicator who thrives in senior stakeholder environments.
- Commercial mindset with a clear focus on growth, impact and return on investment.
- Data-driven and insight-led, using evidence to optimise performance and inform strategy.
- Organised, detail-oriented and delivery-focused, with strong prioritisation skills.
- Proactive problem solver committed to delivering measurable business value.
Interview Process:
The interview process will commence on 1st of September. In person interviews will commence the w/c 14th of September in London.
About Us:
As part of Spire Healthcare, we’re proud to build on a legacy of improving lives for over 30 years and continue to deliver primary care physical and mental health services accessed through the NHS, via employer-funded care and at our network of private clinics.
Working here:
We are an award-winning employer regularly recognised at industry events and our latest employee survey revealed the top reasons for working here as:
- Supportive teams and managers
- A positive and inclusive culture
- Strong well-being and mental health support
- Trust, autonomy and flexibility
We invest in your growth with frequent career progression opportunities and development initiatives including mentoring, secondments, management training and regular clinical CPD webinars.
Additional information:
All applicants must be legally entitled to work in the UK and subject to a DBS check at offer stage. Your application data is handled securely in accordance to UK GDPR guidelines. We may close jobs to new applications earlier than original stated closing date. We are proud to be an equal opportunities employer dedicated to creating a workplace where everyone feels valued and supported. We actively support a range of initiatives including:
- Disability Confident Leader
- Positive action through Ethnicity and Gender Matters initiatives
- Employer with Heart and Mindful Employer status
- Menopause Friendly accreditation
If you need any adjustments or assistance during the recruitment process we will be happy to help - please get in touch.
Head of Marketing in London employer: Vita Health Group
Vita Health Group is an exceptional employer, offering a supportive and collaborative work culture that prioritises employee well-being and professional development. As a Principal Clinical Lead, you will have the opportunity to make a meaningful impact on mental health services while enjoying the flexibility of remote work and the chance to engage with teams across London and Manchester. With a commitment to continuous learning and growth, Vita Health Group empowers its employees to excel in their careers and contribute to positive clinical outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vita Health Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vita Health Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vita Health Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vita Health Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vita Health Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vita Health Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vita Health Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vita Health Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vita Health Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
