SEO Strategy & PR Team Lead

Are you an experienced SEO professional with a passion for leading teams and driving impactful strategies? As our SEO Strategy Lead, you will be responsible for driving the strategic direction and execution of SEO services across our client portfolio, and will play a crucial role in developing and expanding our Digital PR service. Working as a lieutenant to our Head of SEO, you'll own the development and implementation of the Visualsoft SEO strategies that deliver real growth across our client portfolio.

This includes spearheading the evolution of our Digital PR capabilities, and leading a team of account directors as the head of our SEO strategy squad. You'll play a pivotal role in advancing our SEO service offerings, including the strategic integration and growth of Digital PR, with the rollout of AI functionalities, establishing standardised frameworks, and ensuring integration across all search channels as we adapt to the future of Organic Search in the world of ecommerce.

If you’re a strategic thinker, a natural leader, and passionate about pushing boundaries in SEO, we’d love to hear from you!

Here at Visualsoft, our client relationships are key. Your objective is to create a platform of growth & trust, driving innovation and efficiency from organic search and Digital PR, delivering the highest possible quality. You’ll work across the highest tier of our extensive client portfolio, leading our SEO strategy proposition across some of the UK’s biggest Ecommerce brands, working alongside our Head of SEO to deliver our revenue & growth objectives.

• Strategic Leadership
  • Develop and coordinate the execution of the Visualsoft SEO Strategy across our client portfolio, leading the optimisation of all search products (Google Organic, Local, Shopping, etc.)
  • Partner directly with the Head of SEO to shape the department's vision and objectives
  • Serve as the strategic authority on SEO for both internal teams and clients
  • Drive innovation in our search strategy to maintain a competitive advantage in the industry
  • Lead a team of SEO Strategists as a direct line manager including development, support, and training needs
  • Champion thought leadership by representing Visualsoft at industry events, supporting the Head of SEO through speaking opportunities, networking, and staying at the forefront of emerging search trends.
• Digital PR Service Development
  • Lead the development and execution of a proactive Digital PR strategy, moving beyond reactive responses to build a market-leading service.
  • Develop and implement frameworks and processes for Digital PR campaign ideation, execution, outreach, and performance measurement.
  • Innovate and expand Digital PR service offerings, incorporating creative content strategies and relationship-building tactics to secure high-quality backlinks and brand mentions.
  • Collaborate with SEO, Content, and other teams to ensure Digital PR strategies are integrated and support wider client objectives.
  • Train and mentor team members on Digital PR best practices, tools, and techniques to build internal expertise.
  • Establish KPIs and reporting methodologies to effectively demonstrate the ROI of Digital PR activities to clients.
• Framework Development
  • Create & implement standardised frameworks for strategic planning, research methodologies, and forecasting models, alongside the Head of SEO
  • Establish and refine reporting structures that effectively communicate SEO value and performance to our clients
  • Design scalable processes that balance efficiency with customisation for client needs, harnessing the advantages of AI integration, and developing tools for the future of SEO
  • Lead the development of best practice guidelines across all SEO disciplines, helping to educate the VS OLM team on all aspects of Organic Search
• Service Enhancement
  • Spearhead the collaboration of strategic SEO and Digital PR service offerings, working alongside our Technical & Content teams to create a market-leading Organic Performance function
  • Identify opportunities to expand Digital PR and SEO capabilities and integrate with complementary channels
  • Develop methodologies for measuring and demonstrating SEO ROI
  • Contribute to new business development through thought leadership and strategic insights
  • Drive the growth and maturity of the Digital PR service, establishing proactive and sustainable strategies that build on current reactive methods
  • Identify and implement innovative approaches to Digital PR, including but not limited to, creative campaign development, influencer outreach, and building relationships with key media contacts
• Client Portfolio Relationship
  • You’ll own the management of our Tier X client portfolio, including strategy coordination, client comms, reporting, meetings, and pitch activity.
• Portfolio Retention
  • You’ll contribute to client retention targets alongside the Content & Tech SEO teams, reporting to the Head of SEO.
• Maintain & Promote Highest Standards of SEO
  • Strategy is our UVP, our edge in the market; you'll uphold the highest standards in best practices, fundamentals, and implementation of our SEO and Digital PR strategy.
  • This includes elevating our Digital PR service from foundational reactive tactics to sophisticated, proactive campaigns.
• Develop & Grow Digital PR Service
  • You’ll be responsible for architecting and implementing a strategy to mature and expand Visualsoft's Digital PR offerings.
  • This will involve creating processes for proactive campaign development, journalist and influencer outreach, link building, and performance analysis, moving beyond the current reliance on reactive PR.
• Client Happiness
  • Measured by Net Promoter Score (NPS), you’ll utilise your relationships and client outputs to ensure NPS is constantly high.
  • Client Satisfaction Surveys (CSAT) will be conducted at all available touch points; as our Strategy Lead, you’ll be responsible for generating the highest client satisfaction results.
  • When NPS or CSAT scores are not as desired, appropriate action must be taken leveraging your relationship and the work Visualsoft carries out.
• Strive for Client Results
  • You’ll continuously lead innovation and change for the VS SEO Strategy, you’ll be agile to changes in the market, and you’ll work hard to implement a consistent approach across the SEO Strategy team.
  • You’ll take full ownership and accountability for your results, implementing change where required to improve, and making refinements to suit different needs when needed.
• Control & Own SEO Strategy
  • You’ll lead the Visualsoft SEO Strategy team in an ever-changing world of organic search, managing a team of SEO strategists alongside the Head of SEO.
  • You’ll lead the standard on measuring & reporting for SEO, creating a robust forecasting and planning framework to demonstrate growth & potential from Organic Search.
  • You’ll lead on the development of strategic frameworks like OKR’s, Opportunity Modelling, Forecasting, SEO Sprints, RICE Roadmaps, and more.
  • You'll be our SEO and Digital PR strategy guru, leading on all external and internal communications for the VS SEO team, and championing the value and integration of Digital PR.
  • You'll own and manage a suite of SEO and Digital PR Tools to help us set objectives, achieve targets, and improve our service.

• Extensive, proven experience either agency or client side specialising in SEO
• Extensive experience of SEO management
• Proven expertise in external SEO platforms and tools, analytics, forecasting and measurement
• Experience in building and executing SEO strategies and Digital PR Campaigns, whether in-house or for clients
• Working to tight deadlines as a team and as an individual
• Client-facing experience at a senior level
• Client meeting experience and proven strategy presentation skills
• Experience in ecommerce

• Ability to utilise APIs especially with Google Big Query
• Advanced GA4 user with experience regarding tracking (common issues & troubleshooting)
• CRO / UX Experience
• Google platform competencies like Tag Manager, Data Studio, Local etc.

Competitive basic salary with great progression options. Unlimited paid holidays - yes that's not a typo! Hybrid working. Medicash Cash Plan – covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Employee Assistance Programme – access to Vivup for mental health support, financial guidance, and wellbeing resources. Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly. A high-performance MacBook. VS Perks, have a monthly treat on us; from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there’s something for everyone! Free breakfast, fruit, hot and cold drinks and protein shakes. Friday afternoon drinks to wind down for the weekend. Pension scheme to help you save for the future. Cycle to work scheme. Discounts across our brands. Regular team social events. Training & development.

So if you think you’ve got what it takes to join one of the UK’s leading eCommerce agencies we’d love to hear from you.

A little formality… by applying you implicitly consent to us processing your personal data for review for this vacancy only.

Talent Hunter Referral Bounty - £500. Help us find the right talent to join our team, and get a handsome reward in return. It couldn’t be easier - if you know someone that could be an ideal candidate, either refer them directly to us or simply ask them to include your details as the referer when they apply. If they land the job with us as a direct result of your referral, you get the bounty!

Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective. We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.

• We champion our clients. We believe in every retailer's potential to succeed online and celebrate each milestone of their journey with them.
• We are one team. We believe in the power of collaboration - within our teams and with our clients. Together, there’s nothing we can’t achieve.
• We create change. The future of eCommerce is always evolving. Where others see uncertainty, we see an opportunity to lead.
• We care about what matters. We are committed to making the world a little brighter and doing what’s best for our people, our community, and our planet.