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- Tasks: Execute SEO strategies and digital PR tasks to boost client performance.
- Company: Join a dynamic agency focused on innovative digital marketing solutions.
- Benefits: Full training, career progression opportunities, and a supportive team environment.
- Why this job: Kickstart your career in SEO and digital PR with hands-on experience and growth potential.
- Qualifications: Experience in SEO or digital marketing, with a passion for learning and detail.
- Other info: Great pathway to becoming an Account Director and leading client strategies.
The predicted salary is between 30000 - 42000 £ per year.
As an SEO Executive, you are the delivery role of your POD. Your role is to support the Senior Account Directors and Account Directors by executing the technical, strategic, and PR tasks required to drive client performance. You are an executor, someone who takes a brief from a strategist and turns it into action. You will work across two key disciplines: SEO Strategy (audits, research, and on-site implementation) and Digital PR (media list building, outreach, and coverage tracking). The role may also include elements of Content and Tech but as those disciplines have dedicated functions it will be minimal, enough to grow your knowledge and expose you but not a core part of the role. While this is a non-client facing role focused on execution, it is designed as a clear pathway for career progression. We will provide full training to give you a holistic understanding of the wider SEO mix. Our ambition is for you to grow into an Account Director role where you will eventually manage your own portfolio and lead client strategy.
Key duties
- SEO Strategy and Execution
- Auditing & Analysis: Conduct detailed technical audits, content audits, backlink profiles and other audits as briefed by the Account Directors. You will compile the raw data and initial findings for the AD to use.
- Keyword Research: Perform in-depth keyword research and competitor gap analysis to identify new opportunities for our clients.
- Implementation: Take ownership of on-site changes. This includes uploading content to client CMS platforms (e.g. WordPress, Shopify, Magento), optimising meta data, fixing broken links, and implementing internal linking strategies.
- Quality Control: Conduct meaningful checks on all deliverables to ensure they meet the agency's high standards before they are passed to the Account Director.
- Outreach: Execute PR campaigns by conducting outreach to journalists, bloggers, and editors. You will be the person sending the emails and pitching the stories.
- Media Relations: Build and maintain targeted media lists using our PR database tools. Monitor proactive opportunities (e.g. #journorequest) and flag relevant queries to the POD.
- Asset Creation: Support the creation of press releases and campaign assets, ensuring they are formatted correctly and ready for distribution.
- Coverage Tracking: Monitor and record all secured coverage, ensuring that links are live and metrics are accurately reported in our system.
- Performance Reporting: Compile data reports for the POD. You will pull data from GA4, Search Console, and rank tracking tools to provide the Account Directors with the stats they need for client meetings or strategic planning.
- Ad-Hoc Analysis: Respond to quick-turnaround data requests from the POD to support strategy pivots or answer specific client queries.
- Holistic Learning: Actively participate in training sessions across all pillars (Strategy, Content, Tech, and PR). We want you to understand how the entire SEO machine works, not just your specific tasks.
- Career Development: Work with your Line Manager to build a Personal Development Plan (PDP) focused on the soft skills and strategic thinking required to become an Account Director.
Requirements
- Essential Experience: in an SEO or Digital Marketing role, ideally within an agency environment.
- Digital Marketing Competence: An understanding of SEO fundamentals (what it is, why it’s needed, how it’s done). You know your way around the channel, many of the tools and the principles of SEO.
- PR Fundamentals: Experience with the basics of Digital PR, including building media lists, writing pitch emails, and understanding what makes a story newsworthy.
- Desirable Tool Proficiency: Competent user of core industry tools such as Ahrefs, Semrush, Google Analytics (GA4), Google Search Console, and Screaming Frog. Basic knowledge of HTML/CSS.
- CMS Skills: Experience using standard Content Management Systems (WordPress, Shopify, etc) to upload content and make basic changes.
- Technical SEO: An understanding of the impact of technical SEO on a website's performance and how it might be impacted by negative technical SEO.
Core Competences & Attributes
- The Finisher Mindset: You enjoy getting tasks done on time. You take pride in completing work efficiently and accurately.
- Attention to Detail: You spot the typo in the title tag.
SEO Executive (Hiring Immediately) in Manchester employer: Visualsoft
Contact Detail:
Visualsoft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Executive (Hiring Immediately) in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or attend local meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This can be a great conversation starter during interviews and shows you're proactive.
✨Tip Number 3
Prepare for interviews by practising common SEO questions and scenarios. We recommend doing mock interviews with friends or using online platforms to get comfortable with your responses.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace SEO Executive (Hiring Immediately) in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the SEO Executive role. Highlight any relevant experience in SEO, Digital PR, or related fields to show us you’re the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how your background aligns with our needs. Don’t forget to mention your eagerness to learn and grow with us!
Showcase Your Skills: If you've got experience with tools like Google Analytics, Ahrefs, or CMS platforms, make sure to highlight that in your application. We love seeing candidates who are already familiar with the tools of the trade!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Visualsoft
✨Know Your SEO Basics
Before the interview, brush up on your understanding of SEO fundamentals. Be ready to discuss how you would approach keyword research, technical audits, and on-site implementation. This shows that you’re not just familiar with the terms but can also apply them practically.
✨Showcase Your PR Skills
Since the role involves Digital PR, prepare examples of past outreach campaigns or media lists you've built. Highlight any successful pitches or coverage you've secured. This will demonstrate your ability to execute PR tasks effectively.
✨Be Ready for Technical Questions
Expect questions about tools like Google Analytics, Ahrefs, or Screaming Frog. Familiarise yourself with their functionalities and be prepared to explain how you’ve used them in previous roles. This will show your technical competence and readiness to dive into the role.
✨Demonstrate Your Finisher Mindset
During the interview, emphasise your attention to detail and your ability to complete tasks efficiently. Share specific examples where you’ve met tight deadlines or improved processes. This aligns perfectly with the agency's need for someone who takes pride in getting things done right.