Social Media Executive

We're looking for a Social Media Executive to be the delivery engine of our Social Media team! Your role is to support the Senior Account Directors and Account Directors by executing tasks required to drive client performance across social platforms and across paid and organic.

Key Duties And Responsibilities

• Social Strategy Execution

• Auditing & Analysis: Conduct detailed social audits, competitor benchmarking, and profile health checks as briefed by the Account Directors, Senior Account Director or Strategy Lead. You will compile the raw data and initial findings for the AD to use.
• Paid Campaign Management & Optimising: Manage and continuously optimise paid social campaigns across a variety of clients and budgets.
• Content Management: Take ownership of content output. You'll manage creative briefs for both paid and organic clients, ensuring the creative team meets the specific specs of each platform. This also includes scheduling posts across platforms (e.g., Instagram, TikTok, LinkedIn) via social management tools, ensuring all copy and tags are optimised.

• Community Management: Execute strategies by engaging with followers, responding to comments, and monitoring brand mentions across select organic clients.
• Influencer & Creator Outreach: Support Strategy Lead on influencer and creator outreach programmes by researching and compiling lists and creative briefs.

• Performance Reporting: Compile data reports for the Strategy Lead, Account Directors or Senior Account Directors. You will pull native analytics from Meta Business Suite, TikTok Ads Manager, etc. to provide the stats needed for client meetings, pitches and more.
• Ad-Hoc Analysis: Respond to quick-turnaround data requests to see how a specific campaign or post is performing in real-time to support strategy pivots.

• Holistic Learning: Actively participate in training across all pillars (Organic, Paid Social, Influencer, and Creative). We want you to understand how the entire social machine works.
• Career Development: Work with your Line Manager to build a Personal Development Plan (PDP) focused on the soft skills and strategic thinking required to become an Account Director.

Requirements

• Agency experience in a Social Media or Digital Marketing role, ideally within an agency environment.
• Social Competence: A good understanding of platform algorithms (what works on TikTok vs. Instagram).
• Paid Social Exposure: You know the basic principles of setting up paid campaigns and know your way around Meta Business Manager. You are comfortable managing budgets and have a solid understanding of the basic principles of running paid campaigns.
• Creative Basics: Experience with the basics of social copywriting, including writing hooks, platform-specific CTAs, and understanding 'vibe' and brand voice.

Desirable

• Tool Proficiency: Competent user of core industry tools such as Social Management Tools, Motion, Canva, CapCut, and Google Analytics (GA4).
• Additional Channels: Knowledge of other Business Managers, such as TikTok, Reddit and Pinterest.
• Multimedia Skills: An understanding of mobile-first video production and how technical elements (lighting, audio quality) impact organic reach.

Core competencies & attributes

• The 'Finisher' Mindset: You enjoy hitting Publish. You take pride in getting paid campaigns built and the scheduled content out on time and error-free.
• Attention to Detail: You spot the typo in the caption or the wrong thumbnail image before the post goes live.
• Organised: You can handle content calendars for multiple clients simultaneously without missing a posting window.
• Proactive: If you see an opportunity that fits a client, you flag it immediately. You don't wait for a weekly meeting to suggest a great idea.
• Written Communication: Excellent written English skills are required for drafting engaging captions and professional outreach messages to influencers.

Benefits

• Competitive basic salary with great progression options.
• Unlimited paid holidays - yes, that's not a typo!
• Hybrid working.
• Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Cash back up to £995 per year, completely paid for by us!
• Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources.
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly.
• A high-performance MacBook.
• VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there's something for everyone!
• Free daily breakfast, fruit, hot and cold drinks and protein shakes.
• Weekly free brunch and lunch.
• Friday afternoon drinks to wind down for the weekend.
• Pension scheme to help you save for the future.
• Cycle to work scheme.
• EV Car scheme.
• Discounts across our brands.
• Regular team social events.

Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective. We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.