At a Glance
- Tasks: Lead and implement innovative CRO strategies to boost client growth and profitability.
- Company: Join a dynamic team at Visualsoft, a leader in digital marketing.
- Benefits: Enjoy unlimited holidays, hybrid working, and a range of wellness perks.
- Other info: Be part of a diverse team with regular social events and excellent career progression.
- Why this job: Make a real impact on client success while developing your career in a supportive environment.
- Qualifications: Proven experience in CRO with strong analytical skills and client-facing expertise.
The predicted salary is between 40000 - 50000 £ per year.
We are on the lookout for an experienced Conversion Rate Optimisation (CRO) Strategist to become a key part of our talented and growing team. The role can be based from any of our offices in Stockton‑on‑Tees, Newcastle Upon Tyne, or Manchester City Centre. We are also open to UK‑based remote working options for the right candidate, as long as you have the full right to work in the UK.
The CRO Strategist will own their client portfolio, lead and oversee the implementation of CRO strategies to support the growth and profitability of our clients’ businesses. They will drive excellence while maintaining a client‑first approach, ensuring strategies align with business objectives and deliver measurable impact. With a strong focus on performance, they will consistently improve website performance and respond proactively to evolving client needs. They will also collaborate with internal teams to refine and enhance CRO methodologies, ensuring continuous optimisation and success.
Responsibilities:
- Nurture and own the relationship with your portfolio of clients.
- Ensure client retention is at an all‑time high and best in class.
- Execute CRO services of a high quality, servicing all clients fully and efficiently.
- Measure client happiness by NPS and retention levels, and take appropriate action when scores are not as desired.
- Continuously strive to produce the highest results for Visualsoft clients via CRO.
- Own and be accountable for all results, implementing changes where required to improve.
- Devise and own best‑in‑class CRO strategies for your portfolio of clients.
- Share positive and negative results across the business with relevant key stakeholders to benefit other client portfolios.
- Implement industry‑leading strategies, including first‑to‑market initiatives where beneficial.
Requirements:
- Extensive proven experience on either an agency or client side specialising in CRO.
- Proven expertise in external CRO platforms and tools, analytics, forecasting and measurement.
- Experience building and executing CRO strategies, whether in‑house or for clients.
- Ability to work to tight deadlines both as part of a team and individually.
- Senior‑level client‑facing experience.
- Client meeting experience and proven strategy presentation skills.
- Strong analytical and data‑driven mindset.
Desirable:
- Experience in eCommerce.
- Experience in other digital media channels.
- Google Data Studio.
- Attribution modelling.
- Google Tag Manager.
Benefits:
- Competitive basic salary with great progression options.
- Unlimited paid holidays.
- Hybrid working.
- Medicash Cash Plan covering medical support, massages, optical, dental, discounts and extras such as SkinVision and digital physiotherapy.
- Employee Assistance Programme with access to Vivup for mental health support, financial guidance and wellbeing resources.
- Dog‑friendly working environments at Stockton on Tees and Manchester.
- High‑performance MacBook.
- VS Perks – monthly treats ranging from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat.
- Free breakfast, fruit, hot and cold drinks and protein shakes.
- Friday afternoon drinks to wind down for the weekend.
- Pension scheme to help you save for the future.
- Cycle‑to‑work scheme.
- Discounts across our brands.
- Regular team social events.
- Training & development.
Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective. We welcome applications from all sections of the community.
CRO Strategist employer: Visualsoft | Shopify Premier Partner | Unified Retail Agency
Visualsoft is an exceptional employer that prioritises employee well-being and professional growth, offering a competitive salary, unlimited paid holidays, and a hybrid working model. With a strong focus on collaboration and innovation, employees enjoy a vibrant work culture enriched by regular social events, wellness programmes, and a dog-friendly environment in select offices. The company is dedicated to fostering a diverse and inclusive workplace, ensuring that every team member feels valued and empowered to contribute to meaningful client success.
Contact Details:
Visualsoft | Shopify Premier Partner | Unified Retail Agency Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRO Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best CRO strategies and results. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRO. Be ready to discuss your past experiences and how they align with the role at Visualsoft.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace CRO Strategist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRO Strategist role. Highlight your experience with CRO strategies and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for CRO and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills:Since this role requires a strong analytical mindset, include examples of how you've used data to drive results in previous roles. We love seeing numbers that back up your claims!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Visualsoft | Shopify Premier Partner | Unified Retail Agency
✨Know Your CRO Stuff
Make sure you brush up on your Conversion Rate Optimisation knowledge. Familiarise yourself with the latest tools and strategies in the industry, especially those mentioned in the job description like Google Data Studio and Google Tag Manager. Being able to discuss these confidently will show that you're serious about the role.
✨Showcase Your Client Management Skills
Since this role involves nurturing client relationships, prepare examples of how you've successfully managed client portfolios in the past. Think about specific challenges you faced and how you overcame them, as well as how you measured client satisfaction. This will demonstrate your ability to maintain high retention rates.
✨Be Data-Driven
As a CRO Strategist, you'll need to have a strong analytical mindset. Be ready to discuss how you've used data to inform your strategies in previous roles. Bring along any relevant metrics or case studies that highlight your successes, as this will help you stand out as a results-oriented candidate.
✨Prepare for Collaboration
This role requires working closely with internal teams, so be prepared to talk about your experience collaborating with others. Think of examples where teamwork led to successful outcomes, and be ready to discuss how you can contribute to refining and enhancing CRO methodologies at the company.
