SEO Content Writer

Overview

We are looking for a talented SEO Content Writer to join our team on a hybrid basis from one of our key sites in Stockton, Newcastle, or Manchester. You will create compelling, search-optimised content that drives visibility and helps our clients stand out in competitive markets.

In this role, you will be responsible for creating high-quality, strategically optimised content across various formats and platforms, implementing content strategies, conducting keyword research, and supporting client-facing activities to drive measurable results.

Responsibilities

• Write optimised landing page content with keywords and internal links
• Write optimised blog content with keywords, internal links, optimised titles, and embedded images
• Create content for B2C and B2B audiences across the full marketing funnel
• Conduct high-quality research to inform content creation
• Lead content planning across multiple content types and channels, including thorough keyword research and understanding of personas
• Develop content for content marketing campaigns and online marketing channels (Marketplaces, Social, Email)
• Upload content to client sites using platforms such as Shopify, Magento, and Visualsoft
• Collaborate with SEO Strategy and the wider team to support quarterly and annual content strategy
• Carry out keyword research using tools like Google Keyword Planner, Ahrefs, and SEMrush
• Develop brand and customer personas and understand purchasing motivations and blockers across multiple personas
• Assist with client-facing meetings with an SEO Account Director present
• Manage own workload and maintain individual and team KPIs
• Meet deadlines and manage multiple projects simultaneously
• Work with designers and developers to create on-site content (CMS pages, guides, interactive content)
• Own client communications related to content approvals and demonstrate value
• Contribute to tracking, reporting, and analysis of content performance
• Attend and deliver presentations in client-facing meetings as needed
• Identify opportunities to activate content across multi-modal formats
• Continually expand knowledge of wider SEO practices

Requirements

• Experience writing for the web
• Ability to create content that attracts diverse audiences and personas
• Basic knowledge of wider SEO practices or willingness to learn
• Meticulous grammar, spelling, structure, and high-quality copy
• Creative content idea generation
• Excellent time management and communication skills
• Willingness to learn how wider SEO (technical, outreach, strategy) works alongside content creation
• Ability to foster strong relationships at all levels

Benefits

• Competitive basic salary with progression options
• Unlimited paid holidays
• Hybrid working
• Medicash Cash Plan for medical, optical, dental, and more
• Employee Assistance Programme with mental health support and wellbeing resources
• Dog-friendly workspaces in Stockton-on-Tees and Manchester
• High-performance MacBook
• VS Perks with a range of vouchers and discounts
• Free breakfast, fruit, beverages, and protein shakes
• Friday afternoon drinks
• Pension scheme
• Paid volunteering days
• Cycle to work scheme
• Discounts across our brands
• Regular team social events
• Training and development opportunities

About Visualsoft

Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills and perspectives. We welcome applications from all sections of the community.

Talent Hunter Referral Bounty – £250. If you refer a candidate who is hired, you receive the bounty.

Our values: We champion our clients, We are one team, We create change, We care about what matters.

Notes: By applying you consent to us processing your personal data for review for this vacancy only.

Location: Newcastle Upon Tyne, England, United Kingdom