At a Glance
- Tasks: Manage Paid Search for diverse clients, optimising campaigns and delivering top-notch results.
- Company: Join Visualsoft, a leading eCommerce expert driving online business growth with creativity and innovation.
- Benefits: Enjoy unlimited holidays, hybrid working, and perks like Amazon vouchers and free breakfasts.
- Other info: Work in a dog-friendly environment with regular team socials and a commitment to diversity.
- Why this job: Be part of a dynamic team, enhance your skills, and make a real impact in digital marketing.
- Qualifications: Experience in digital marketing or PPC is essential; strong communication and analytical skills are a must.
The predicted salary is between 36000 - 60000 € per year.
Overview
We are looking for a Senior Paid Search Executive to join our PPC team based in Manchester, Newcastle or Stockton. This is an exciting time as Visualsoft continues its ambitious growth journey. We are eCommerce experts who use vision, creativity and expertise to grow businesses online and drive commercial success across multiple solutions delivering the ultimate shopping experience to customers.
As a Senior Paid Search Executive, you will manage Paid Search across a range of clients, delivering work to the highest standards through day-to-day account management. By applying Visualsoft Best Practice to Paid Search, you will drive continued improvement in your client's results, understand the market, and push innovation and insight across your client base.
Paid Search Execution
- Demonstrate a strong understanding of Paid Search; independently carrying out day-to-day optimisation and maximisation including briefs, design, implementation, reporting and strategies
- Gather data, generate reports and carry out advanced performance analysis. Check data to ensure accuracy at every stage
- Understand trends in results data, providing commentary and actions. Investigate variances in results, providing the “Why” and potential remedies
- Continually review and suggest changes to tactics based on current performance and impact on campaign goals and KPIs
- Understand the importance of forecasting potential delivery and meeting KPIs for all clients
Communication
- Work closely with all clients within your portfolio to fully understand their business, goals and objectives by immersing yourself in their business
- Respond to briefs on time and to specification
- Support the paid search contribution to client meetings
- Respond to client / AM calls and emails within set time scales
- Attend telephone calls and in-person client meetings, supporting the Account Director when required
- Maintain strong relationships with all relevant teams, being their trusted search advisor
- Build strong relationships with suppliers at the appropriate level
- Share good work, insight and industry developments with the wider PPC team
Department KPIs
- Ensure we are delivering the best for our clients by ensuring all accounts adhere to Visualsoft best practice
- Ensure we share the correct level of insights with clients through regular contact
- Ensure we lean on suppliers where necessary to trial all new features as soon as possible, therefore keeping clients at the forefront of Paid Search
Requirements
Essential
- Proven experience in a digital marketing or PPC role, either in an agency or client side
- A working knowledge of digital marketing platforms and tools, analytics, forecasting and measurement
- Experience in building and executing digital strategies, whether in-house or for clients
- Strong working knowledge of Microsoft Office (Word, Excel, PowerPoint) or Google Workspace (Docs, Sheets, Slides)
- High attention to detail and accuracy
- Strong communication skills both written and verbal
- Strong workload management and prioritisation skills
Desirable
- Experience in ecommerce
- Experience in other digital media channels
- Google Analytics
- Google Looker Studio
- Google Tag Manager
- Experience in writing data driven reports
- Experience in creating and delivering presentations
- Knowledge of wider digital marketing landscape including other marketing channels, platforms, tools and emerging industry trends
Benefits
- Competitive basic salary with great progression options
- Unlimited paid holidays - yes that’s not a typo!
- Hybrid working (3 days office-based with flexibility to work from home up to 2 days a week)
- Medicash Cash Plan - covering medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy
- Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources
- Great working environments; our Stockton on Tees and Manchester workspaces are dog friendly
- A high-performance MacBook
- VS Perks, monthly treats on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat
- Free breakfast, fruit, hot and cold drinks and protein shakes
- Friday afternoon drinks to wind down for the weekend
- Pension scheme to help you save for the future
- Cycle to work scheme
- Discounts across our brands
- Regular team social events
- Training & development
Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective.
Seniority level: Associate
Employment type: Full-time
Job function: Marketing
Industries: IT Services and IT Consulting
#J-18808-LjbffrSenior Paid Search Executive in Manchester employer: Visualsoft | Shopify Plus Partner | Full Service Agency
Visualsoft is an exceptional employer that prioritises employee well-being and professional growth, offering unlimited paid holidays and a hybrid working model to ensure a healthy work-life balance. With a vibrant and inclusive culture, employees enjoy a range of benefits including a Medicash Cash Plan, regular team social events, and access to ongoing training and development opportunities, all within a dog-friendly workspace in Manchester, Newcastle, or Stockton. Join us to be part of a dynamic team that values creativity and innovation while driving success for our clients.
Contact Detail:
Visualsoft | Shopify Plus Partner | Full Service Agency Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Search Executive in Manchester
✨Tip Number 1
Familiarise yourself with the latest trends in Paid Search and eCommerce. This will not only help you understand the market better but also allow you to discuss innovative strategies during interviews, showcasing your proactive approach.
✨Tip Number 2
Network with professionals in the PPC and digital marketing space. Attend industry events or webinars to connect with potential colleagues and learn about the latest tools and techniques that can give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your previous experience where you've successfully managed Paid Search campaigns. Highlight your analytical skills and how you've used data to drive results, as this aligns with the role's requirements.
✨Tip Number 4
Research Visualsoft’s current clients and their industries. Understanding their business goals and challenges will enable you to tailor your conversations and demonstrate how you can add value to their team right from the start.
We think you need these skills to ace Senior Paid Search Executive in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing and PPC roles. Emphasise your familiarity with eCommerce and any specific tools or platforms mentioned in the job description, such as Google Analytics or Microsoft Office.
Craft a Compelling Cover Letter:In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the responsibilities of the Senior Paid Search Executive position, particularly your ability to manage accounts and drive results.
Showcase Your Analytical Skills:Since the role involves performance analysis and reporting, include examples of how you've used data to inform decisions in past positions. Highlight any experience you have with generating reports and understanding market trends.
Prepare for Potential Questions:Think about how you would respond to questions regarding your approach to client communication and account management. Be ready to discuss specific strategies you've implemented in previous roles that led to successful outcomes.
How to prepare for a job interview at Visualsoft | Shopify Plus Partner | Full Service Agency
✨Know Your PPC Fundamentals
Make sure you have a solid understanding of Paid Search principles. Be prepared to discuss your experience with optimisation, reporting, and strategy implementation. Highlight specific campaigns you've managed and the results achieved.
✨Showcase Your Analytical Skills
Since the role involves data analysis, be ready to talk about how you've gathered data, generated reports, and provided insights in previous roles. Bring examples of how you've investigated variances in results and suggested actionable changes.
✨Demonstrate Strong Communication Abilities
Communication is key in this role. Prepare to discuss how you've built relationships with clients and teams in the past. Share examples of how you've effectively responded to briefs and supported client meetings.
✨Stay Updated on Industry Trends
The digital marketing landscape is always evolving. Show your enthusiasm for the industry by discussing recent trends or tools you've explored. Mention any new features or strategies you've trialled that could benefit your potential clients.
