At a Glance
- Tasks: Lead SEO strategies and Digital PR initiatives for top UK ecommerce brands.
- Company: Join Visualsoft, a leader in digital marketing and ecommerce solutions.
- Benefits: Enjoy unlimited holidays, wellness support, and a dog-friendly workspace.
- Other info: Work with cutting-edge tools and enjoy perks like free breakfast and monthly treats.
- Why this job: Be at the forefront of SEO innovation and team leadership in a dynamic environment.
- Qualifications: Proven SEO experience, strong leadership skills, and client-facing expertise required.
The predicted salary is between 36000 - 60000 € per year.
Are you an experienced SEO professional with a passion for leading teams and driving impactful strategies? As our SEO Strategy Team Lead, you will be responsible for driving the strategic direction and execution of SEO services across our client portfolio, and will play a crucial role in developing and expanding our Digital PR service. Working as a lieutenant to our Head of SEO, you'll own the development and implementation of the Visualsoft SEO strategies that deliver real growth across our client portfolio.
This includes spearheading the evolution of our Digital PR capabilities, and leading a team of account directors as the head of our SEO strategy squad. You'll play a pivotal role in advancing our SEO service offerings, including the strategic integration and growth of Digital PR, with the rollout of AI functionalities, establishing standardised frameworks, and ensuring integration across all search channels as we adapt to the future of Organic Search in the world of ecommerce.
If you’re a strategic thinker, a natural leader, and passionate about pushing boundaries in SEO, we’d love to hear from you!
Summary
Here at Visualsoft, our client relationships are key. Your objective is to create a platform of growth & trust, driving innovation and efficiency from organic search and Digital PR, delivering the highest possible quality. You’ll work across the highest tier of our extensive client portfolio, leading our SEO strategy proposition across some of the UK’s biggest Ecommerce brands, working alongside our Head of SEO to deliver our revenue & growth objectives.
Key Responsibilities
- Strategic Leadership
- Develop and coordinate the execution of the Visualsoft SEO Strategy across our client portfolio, leading the optimisation of all search products (Google Organic, Local, Shopping, etc.)
- Partner directly with the Head of SEO to shape the department's vision and objectives
- Serve as the strategic authority on SEO for both internal teams and clients
- Drive innovation in our search strategy to maintain a competitive advantage in the industry
- Lead a team of SEO Strategists as a direct line manager including development, support, and training needs
- Champion thought leadership by representing Visualsoft at industry events, supporting the Head of SEO through speaking opportunities, networking, and staying at the forefront of emerging search trends.
- Digital PR Service Development
- Lead the development and execution of a proactive Digital PR strategy, moving beyond reactive responses to build a market-leading service.
- Develop and implement frameworks and processes for Digital PR campaign ideation, execution, outreach, and performance measurement.
- Innovate and expand Digital PR service offerings, incorporating creative content strategies and relationship-building tactics to secure high-quality backlinks and brand mentions.
- Collaborate with SEO, Content, and other teams to ensure Digital PR strategies are integrated and support wider client objectives.
- Train and mentor team members on Digital PR best practices, tools, and techniques to build internal expertise.
- Establish KPIs and reporting methodologies to effectively demonstrate the ROI of Digital PR activities to clients.
- Framework Development
- Create & implement standardised frameworks for strategic planning, research methodologies, and forecasting models, alongside the Head of SEO
- Establish and refine reporting structures that effectively communicate SEO value and performance to our clients
- Design scalable processes that balance efficiency with customisation for client needs, harnessing the advantages of AI integration, and developing tools for the future of SEO
- Lead the development of best practice guidelines across all SEO disciplines, helping to educate the VS OLM team on all aspects of Organic Search
- Spearhead the collaboration of strategic SEO and Digital PR service offerings, working alongside our Technical & Content teams to create a market-leading Organic Performance function
- Identify opportunities to expand Digital PR and SEO capabilities and integrate with complementary channels
- Develop methodologies for measuring and demonstrating SEO ROI
- Contribute to new business development through thought leadership and strategic insights
- Drive the growth and maturity of the Digital PR service, establishing proactive and sustainable strategies that build on current reactive methods
- Identify and implement innovative approaches to Digital PR, including but not limited to, creative campaign development, influencer outreach, and building relationships with key media contacts
- Role Duties
- You’ll own the management of our Tier X client portfolio, including strategy coordination, client comms, reporting, meetings, and pitch activity.
- You’ll contribute to client retention targets alongside the Content & Tech SEO teams, reporting to the Head of SEO.
- Maintain & Promote Highest Standards of SEO Strategy is our UVP, our edge in the market; you’ll uphold the highest standards in best practices, fundamentals, and implementation of our SEO and Digital PR strategy.
- This includes elevating our Digital PR service from foundational reactive tactics to sophisticated, proactive campaigns.
- Develop & Grow Digital PR Service You’ll be responsible for architecting and implementing a strategy to mature and expand Visualsoft's Digital PR offerings.
- This will involve creating processes for proactive campaign development, journalist and influencer outreach, link building, and performance analysis, moving beyond the current reliance on reactive PR.
- Client Happiness Measured by Net Promoter Score (NPS), you’ll utilise your relationships and client outputs to ensure NPS is constantly high.
- Client Satisfaction Surveys (CSAT) will be conducted at all available touch points; as our Strategy Lead, you’ll be responsible for generating the highest client satisfaction results.
- When NPS or CSAT scores are not as desired, appropriate action must be taken leveraging your relationship and the work Visualsoft carries out.
- Strive for Client Results You’ll continuously lead innovation and change for the VS SEO Strategy, you’ll be agile to changes in the market, and you’ll work hard to implement a consistent approach across the SEO Strategy team.
- You’ll take full ownership and accountability for your results, implementing change where required to improve, and making refinements to suit different needs when needed.
- Control & Own SEO Strategy You’ll lead the Visualsoft SEO Strategy team in an ever-changing world of organic search, managing a team of SEO strategists alongside the Head of SEO.
- You’ll lead the standard on measuring & reporting for SEO, creating a robust forecasting and planning framework to demonstrate growth & potential from Organic Search.
- You’ll lead on the development of strategic frameworks like OKR’s, Opportunity Modelling, Forecasting, SEO Sprints, RICE Roadmaps, and more.
- You’ll be our SEO and Digital PR strategy guru, leading on all external and internal communications for the VS SEO team, and championing the value and integration of Digital PR.
- You’ll own and manage a suite of SEO and Digital PR Tools to help us set objectives, achieve targets, and improve our service.
- Requirements
- Extensive, proven experience either agency or client side specialising in SEO
- Extensive experience of SEO management
- Proven expertise in external SEO platforms and tools, analytics, forecasting and measurement
- Experience in building and executing SEO strategies and Digital PR Campaigns, whether in-house or for clients
- Working to tight deadlines as a team and as an individual
- Client-facing experience at a senior level
- Client meeting experience and proven strategy presentation skills
- Experience in ecommerce
- Ability to utilise APIs especially with Google Big Query
- Advanced GA4 user with experience regarding tracking (common issues & troubleshooting)
- CRO / UX Experience
- Google platform competencies like Tag Manager, Data Studio, Local etc.
Competitive basic salary with great progression options. Unlimited paid holidays - yes that's not a typo! Medicash Cash Plan – covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Employee Assistance Programme – access to Vivup for mental health support, financial guidance, and wellbeing resources. Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly. A high-performance MacBook. VS Perks, have a monthly treat on us; from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there’s something for everyone! Free breakfast, fruit, hot and cold drinks and protein shakes. Friday afternoon drinks to wind down for the weekend. Pension scheme to help you save for the future.
SEO Strategy & PR Team Lead in Manchester employer: Visualsoft Ltd
At Visualsoft, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through unlimited paid holidays, comprehensive health plans, and a supportive work environment in our dog-friendly Stockton on Tees office. Join us to lead impactful SEO strategies for some of the UK's biggest ecommerce brands while enjoying a vibrant workplace that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Strategy & PR Team Lead in Manchester
✨Tip Number 1
Familiarise yourself with the latest trends in SEO and Digital PR. Attend industry events, webinars, or workshops to network and learn from experts. This will not only enhance your knowledge but also show your commitment to staying ahead in the field.
✨Tip Number 2
Demonstrate your leadership skills by sharing examples of how you've successfully managed teams or projects in the past. Highlight any innovative strategies you've implemented that led to measurable results, as this aligns perfectly with the role's requirements.
✨Tip Number 3
Engage with Visualsoft's online presence. Follow them on social media, comment on their posts, and share relevant content. This will help you understand their brand voice and culture, making it easier to connect during interviews.
✨Tip Number 4
Prepare to discuss specific tools and methodologies you’ve used in SEO and Digital PR. Being able to talk about your experience with analytics platforms, forecasting models, and campaign performance measurement will set you apart as a knowledgeable candidate.
We think you need these skills to ace SEO Strategy & PR Team Lead in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your extensive experience in SEO and Digital PR. Focus on specific achievements and metrics that demonstrate your ability to drive growth and innovation in these areas.
Craft a Compelling Cover Letter:In your cover letter, express your passion for leading teams and driving impactful strategies. Mention how your vision aligns with the company's objectives and how you can contribute to their SEO and Digital PR services.
Showcase Leadership Experience:Emphasise any previous leadership roles you've held, particularly in SEO or Digital PR. Provide examples of how you've successfully managed teams, developed strategies, and driven results.
Highlight Relevant Skills:Make sure to include key skills mentioned in the job description, such as experience with analytics tools, forecasting, and client-facing roles. This will show that you have the specific expertise they are looking for.
How to prepare for a job interview at Visualsoft Ltd
✨Showcase Your SEO Expertise
Be prepared to discuss your extensive experience in SEO management. Highlight specific strategies you've implemented and the results achieved, especially in an ecommerce context. This will demonstrate your capability to lead the SEO Strategy Team effectively.
✨Demonstrate Leadership Skills
As a potential team lead, it's crucial to showcase your leadership abilities. Share examples of how you've successfully managed teams, mentored colleagues, or driven projects to completion. This will reassure the interviewers of your capability to lead the SEO strategy squad.
✨Prepare for Client-Facing Scenarios
Since this role involves significant client interaction, be ready to discuss your experience with client meetings and presentations. Prepare to share how you've built relationships and ensured client satisfaction, as this is key to maintaining high NPS and CSAT scores.
✨Stay Ahead of Industry Trends
Familiarise yourself with the latest trends in SEO and Digital PR. Be prepared to discuss how you would innovate and adapt strategies to maintain a competitive edge. This shows your proactive approach and commitment to driving growth in the ever-evolving digital landscape.
