CRO Account Director

We are on the lookout for an experienced Conversion Rate Optimisation (CRO) Specialist to become a key part of our talented and growing team. This role can be based from any of our offices in Stockton-on-Tees, Newcastle Upon Tyne, or Manchester City Centre. We are also open to UK-based remote working options for the right candidate, as long as you have the full right to work in the UK.

The CRO Account Director will be responsible for owning their client portfolio, leading and overseeing the implementation of their CRO strategies to support the growth and profitability of their client's business. They will drive excellence while maintaining a client-first approach, ensuring strategies align with business objectives and deliver measurable impact. With a strong focus on performance, they will consistently drive improvements in website performance. Adaptability is key, as they will proactively respond to evolving client needs with a strategic mindset. Additionally, they will collaborate with internal teams to refine and enhance CRO methodologies, ensuring continuous optimisation and success.

Strategy and impeccable execution is key to the role, ensuring that clients benefit from the CRO service and have a clear and transparent view of the work carried out.

• Nurture and own the relationship of your portfolio of clients.
• Ensure client retention is at an all-time high and best in class.
• The execution of CRO services must be of a high quality, ensuring all clients are serviced fully and efficiently.
• Measured by NPS and client retention levels; when NPS or CSAT scores are not as desired, appropriate action must be taken.
• Continuously strive to produce the highest results for Visualsoft clients via CRO, taking full ownership and accountability for all results.
• Devise and own best in class CRO strategies for your portfolio of clients.
• Ensure positive and negative results are shared across the business with relevant key stakeholders.
• Implement industry-leading strategies, even first to market where beneficial.

• Extensive proven experience on either agency or client-side specialising in CRO.
• Proven expertise in external CRO platforms and tools, analytics, forecasting and measurement.
• Experience in building and executing CRO strategies, whether in-house or for clients.
• Working to tight deadlines as a team and as an individual.
• Client-facing experience at a senior level.
• Client meeting experience and proven strategy presentation skills.
• Analytical and data-driven.

• Experience in eCommerce.
• Experience in other digital media channels.
• Google Data Studio, Attribution, Google Tag Manager.

• Competitive basic salary with great progression options.
• Unlimited paid holidays.
• Hybrid working.
• Medicash Cash Plan covering medical support, massages, optical, dental, and more.
• Employee Assistance Programme for mental health support, financial guidance, and wellbeing resources.
• Great working environments; our Stockton on Tees and Manchester workspaces are dog friendly.
• A high-performance MacBook.
• Monthly treats including Amazon vouchers, Playstation credits, and more.
• Free breakfast, fruit, hot and cold drinks, and protein shakes.
• Friday afternoon drinks to wind down for the weekend.
• Pension scheme to help you save for the future.
• Cycle to work scheme.
• Discounts across our brands.
• Regular team social events.
• Training & development.

If you think you’ve got what it takes to join one of the UK’s leading eCommerce providers, we’d love to hear from you.

Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective. We believe passionately that a diverse workforce is central to our success, so we welcome applications from all sections of the community.