At a Glance
- Tasks: Lead digital marketing strategies and optimise campaigns for maximum performance.
- Company: Join CoStar Group, a leader in real estate analytics and innovation.
- Benefits: Enjoy private medical cover, 28 days leave, and a collaborative culture.
- Other info: Diverse workplace welcoming applicants from all backgrounds.
- Why this job: Make an impact in a fast-paced environment with multimillion-pound budgets.
- Qualifications: Degree level education and proven experience in digital marketing required.
The predicted salary is between 60000 - 75000 € per year.
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. It is included in the S&P 500 Index and the NASDAQ 100. CoStar Group is on a mission to digitise the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. The company has over 35 years of experience and continues to innovate to deliver a world‑class user experience through superior content, imagery, design and functionality. In December 2023, CoStar Group purchased OnTheMarket (OTM) with the intention of developing this established brand into the UK’s number one residential property portal.
Join our fast‑paced marketing team in a senior role where you’ll work with multimillion‑pound budgets to drive key digital performance goals.
Responsibilities
- Create and deliver effective paid marketing strategies working to budgets and goals.
- Optimise campaigns to improve performance across search, programmatic and social channels.
- Produce regular reports with key stats, campaign analysis and clear actionable takeaways.
- Hands‑on management of paid campaigns, to drive lead generation.
- Oversee the management of social media and retargeting campaigns.
- Monitor ad performance, adjust targeting parameters, budgets, and ad creatives based on campaign objectives and performance metrics.
- Implement strategies to optimise conversion rates.
- Utilise data analytics and metrics to measure and monitor the performance of marketing initiatives, making data‑driven decisions.
- Conduct keyword research, ad copywriting, ad group structuring, and ad extensions implementation to maximise campaign performance and relevance.
- Implement A/B testing methodologies for ad creatives, landing pages, and ad placements to optimise click‑through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Monitor campaign performance metrics such as CPC, CPA, conversion rates, impression share, quality score, and ad position.
- Plan and optimise budgets regularly to achieve company targets.
- Lead on other digital‑focused projects and initiatives as required by the business.
- Manage, coach and develop three marketing executives.
Qualifications
- Educated to degree level or equivalent experience.
- Understands tracking and attribution methodologies for digital marketing.
- Proven experience managing end‑to‑end paid media campaigns across platforms such as Google, Bing Ads and social media advertising platforms (Meta Ads, etc.).
- Hands‑on experience with campaign setup, optimisation, budget management, bid strategies, and performance tracking for lead generation, conversion optimisation, and ROI‑driven results.
- Comprehensive understanding of digital marketing principles, strategies and tactics including paid social media, PPC advertising, SEM, display advertising, remarketing and CRO.
- Knowledge of SEO principles, keyword research and integration of PPC and SEO strategies for improved search visibility and performance.
- Proficiency in analytics tools such as Google Analytics, Google Ads, Bing Ads, Meta Insights and data‑visualisation tools to track, measure and analyse PPC campaign performance metrics, KPIs and ROI.
- Ability to derive actionable insights from data analysis, identify optimisation opportunities, and make data‑driven decisions to improve campaign performance and efficiency.
- Experience in conducting keyword research, keyword analysis and competitor analysis to identify high‑performing keywords, negative keywords and long‑tail keywords for paid media campaigns.
- Strong copywriting skills to create compelling ad copy, ad headlines, ad descriptions and ad extensions that drive clicks, conversions and engagement.
- Strong analytical and problem‑solving skills to identify campaign performance issues, troubleshoot technical issues and implement solutions for optimisation and ROI improvement.
- Excellent communication skills to effectively communicate paid media strategies, campaign performance insights and optimisation recommendations to stakeholders, marketing teams and senior management.
- Ability to collaborate with cross‑functional teams including marketing, sales, product owners, designers and developers to align campaigns with overall marketing initiatives and business objectives.
Benefits
Working at CoStar Group means you’ll enjoy a culture of collaboration and innovation. Other perks include full private medical cover, dental cover, life assurance and member rewards, 28 days annual leave, a competitive pension, season ticket loans, enhanced maternity and paternity pay and much more.
Equal Employment Opportunity
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. We recognise the positive value of diversity and promote equality. Applications are welcome from all backgrounds, including women, disabled and BAME candidates, and people of all ages, sexual orientations, nationalities, religions and beliefs.
Senior Digital Performance Marketing Manager, ONTHEMARKET - London employer: Visual Lease
CoStar Group is an exceptional employer, offering a dynamic work environment in London where innovation and collaboration thrive. As a Senior Digital Performance Marketing Manager, you'll benefit from a comprehensive package that includes private medical and dental cover, generous annual leave, and opportunities for professional growth within a leading global real estate information provider. Join us to make a meaningful impact in the digital marketing landscape while enjoying a supportive culture that values diversity and employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Performance Marketing Manager, ONTHEMARKET - London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can help them achieve their digital performance targets.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Digital Performance Marketing Manager, ONTHEMARKET - London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Digital Performance Marketing Manager role. Highlight your experience with paid media campaigns and data analytics, as these are key to what we're looking for!
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics to back up your claims, like improved conversion rates or successful budget management.
Be Clear and Concise:Keep your application clear and to the point. We appreciate straightforward communication, so make sure your writing is easy to read and free of jargon. This will help us see your skills shine through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining our team at OnTheMarket!
How to prepare for a job interview at Visual Lease
✨Know Your Numbers
As a Senior Digital Performance Marketing Manager, you'll be expected to handle multimillion-pound budgets. Brush up on your metrics and be ready to discuss specific campaign performance stats from your past experiences. This shows you can not only manage budgets but also optimise them effectively.
✨Showcase Your Analytical Skills
Prepare to demonstrate your proficiency with analytics tools like Google Analytics and Meta Insights. Bring examples of how you've used data to drive decisions in previous roles. This will highlight your ability to derive actionable insights and improve campaign performance.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges, such as optimising a poorly performing campaign or managing a tight budget. Think through these scenarios beforehand and have structured responses ready to showcase your problem-solving skills.
✨Communicate Clearly
Strong communication is key in this role. Practice explaining complex marketing strategies in simple terms. Be prepared to discuss how you've collaborated with cross-functional teams in the past, as this will demonstrate your ability to align campaigns with broader business objectives.
