Marketing Manager - Coleshill in Essex

We have an exciting opportunity for a Marketing Manager to join our team within Vistry South West Midlands at our office in Coleshill, North Warwickshire. As our Marketing Manager, you will market the Region’s developments effectively and efficiently in line with Company brand and marketing guidelines, generating and maintaining a targeted volume of quality sales leads through the devised marketing programme/strategy.

We value in-person collaboration and team culture, but we’re also committed to supporting flexible working where possible. We encourage you to raise any specific requirements during the interview process so we can explore how this could be accommodated.

What’s in it for you:

• Competitive basic salary and annual bonus
• Company car, car allowance or travel allowance
• Salary sacrifice car scheme available to all employees
• Up to 33 days annual leave plus bank holidays increasing to up to 39 days with service
• 2 Volunteering days per annum
• Private medical insurance, with employee paid cover
• Enhanced maternity, paternity and adoption leave
• Competitive pension scheme through salary sacrifice
• Life assurance at 4 x your annual salary
• Share save and share incentive schemes
• Employee rewards portal with many more benefits

In return, what we would like from you:

• Behave in line with our company values – Integrity, Caring and Quality
• Previous experience as a Marketing Manager
• Proven experience of both online and offline marketing
• Proven experience within Housebuilding or general construction
• Excellent spoken and written communication skills
• Good organisational and planning skills
• Confidence to ‘sell’ ideas
• Good business sense and budget control understanding
• Creative thinker
• Drive, motivation and enthusiasm
• Keen eye for detail
• Decision making/problem solving/multi-tasking skills
• HND/HNC or Degree in Marketing, or equivalent

More about the Marketing Manager role:

• Recommend and execute the marketing strategy aligned to the budget as approved by the Sales and Marketing Director, and control expenditure within agreed budget limits
• Plan and implement media strategies ensuring targets are achieved
• Monitor advertising budgets as well as media production costs ensuring budget is spent efficiently whilst reporting to Sales Management as required
• Manage overall relationship with all appointed external marketing agencies
• Undertake rigorous data analysis across marketing channels, Google Analytics and CRM to assess the effectiveness of the marketing strategy in its delivery to support the sales pipeline
• Utilise the findings to inform next steps and ongoing optimisation
• Develop and manage creative collateral required for online and offline marketing
• Manage the optimisation of digital content (media, websites and portals) aligned to central best practice guidance
• Engage with the central communications team in the collation of news content to be used across multiple channels
• Manage effective marketing communications to the CRM database
• Monitor competitor sales and marketing activities via field contacts and recommend appropriate activity to maximise opportunities and minimise threats
• Overall responsibility for marketing as part of the development set-up meetings, site launches, and new property releases
• Responsible for the coordination of the entire fit out and launching of development sales outlets in line with company guidelines with external designers and installers
• Clear communication of agreed marketing policies and plans to regional sales management and sales teams in areas of advertising, sales promotion and publicity
• Ensure all relevant stakeholders are informed of key departmental developments

We build more than homes, we’re making Vistry. Being a responsible developer and award-winning employer means we live each day through our ethos - doing the right thing. Our behaviours reflect this, as well as our values of integrity, caring and quality. Shaping all we do; they empower us to develop sustainable communities across affordable and private housing.

We work in a partnership-led way, and you’ll recognise our renowned brands Bovis Homes, Linden Homes and Countryside Homes. Together with Vistry Works, our manufacturing operation, and the functional support of Vistry Services, we’re a proud UK Green Building Council member, UK top five housebuilder with a five-star House Builders Federation (HBF) customer satisfaction rating, and winner of many awards including Top Employer, Global Top Inspiring Workplaces, and Best for Talent Attraction and Outreach.

Join us in making Vistry.