At a Glance
- Tasks: Lead social media strategy and content planning for luxury brands across multiple platforms.
- Company: Vista, a leader in luxury travel and lifestyle brands.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on innovation and excellence.
- Why this job: Shape the luxury narrative and engage with high-net-worth audiences globally.
- Qualifications: 5-10 years in social media management, ideally in luxury or premium brands.
The predicted salary is between 40500 - 49500 £ per year.
Vista is looking for an experienced Social Media Manager to own social planning, governance and execution across all Vista brands — Vista, Vista Jet, XO and Vista America — across every market.
You will facilitate the social content strategy that is directly linked to commercial objectives, lead the content calendar across brands and regions, direct agency and partner delivery, translate commercial priorities into measurable social objectives, and act as a connective thread between brand, commercial, communications and regional teams to build a consistent, luxury brand narrative.
Your Responsibilities
Planning and execution
- Support the VP of Group & Customer Communications to set and evolve the global social media strategy and brand governance for Vista companies, including Vista Jet, XO and Vista America, ensuring tone-of-voice and content standards are executed against consistently.
- Translate commercial priorities (sales, Member retention, brand authority, brand awareness and employer brand) into social objectives, KPIs and campaign briefs, and report performance against them.
- Lead end-to-end content calendar planning across brands and markets, balancing global consistency with local relevance, cultural nuance and market-specific moments.
- Generate ideas for content, new platform launches and campaigns, working alongside the wider Marketing team and other stakeholders to help these come to life.
- Manage day-to-day relationship with social media agency — briefing, budget ownership, quality control and performance accountability.
- Manage organic and always-on apresence across core platforms (Instagram, Linked In, X, Facebook) and emerging channels relevant to a luxury, ultra-high-net-worth audience.
Stakeholder coordination
- Work closely with the Creative team to brief the creation of assets to support social content.
- Coordinate paid social with the Digital and Regional Marketing teams.
- Liaise with the PR team on influencer programs and personalities suited to the ultra-high-net-worth and leading business audiences.
- Act as a key link between Creative, Communications, Digital, Regional Marketing and Commercial to shape and align messaging.
- Liaise with other key stakeholders from across the Group to help build effective and on-message content.
Financial and reporting
- Manage social media budgets, paid social collaboration and agency SOWs/ invoicing.
- Monitor social listening, competitor activity and industry trends to keep Vista's brands ahead of the curve in luxury and aviation.
- Measure the impact of social media activity to develop strategies that generate high-quality leads for the Sales team.
- Ensure brand and tone-of-voice consistency, risk management and crisis-response readiness across all social channels.
- Support monthly reporting to highlight key achievements, ROI generation and lead generation against KPIs set.
- Required Skills, Qualifications, And Experience
- 5–10 years' social media, with ownership of planning (not just execution), ideally within luxury, hospitality, travel or premium lifestyle brands.
- Proven track record managing and developing social plans across multiple brands and multiple international markets simultaneously.
- Strong experience briefing, managing and holding external agencies accountable for output and performance.
- Commercially minded — comfortable linking social activity to pipeline, revenue and brand KPIs, and reporting to senior stakeholders.
- Excellent stakeholder management skills, with the ability to influence and align diverse internal, global and regional teams.
- Fluent across core platforms (Instagram, Linked In, XO, Facebook — Tik Tok a plus) and comfortable with social management/ analytics tools.
- #J-18808-Ljbffr
Social Media Manager employer: Vista
Vista is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a significant impact in the luxury sector. With a focus on employee growth and development, Vista offers opportunities to lead innovative social media strategies across prestigious brands while working in a vibrant environment that values creativity and excellence. Located in a thriving market, employees benefit from a strong support network and the chance to engage with high-profile clients, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vista and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vista are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vista on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vista. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vista. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vista:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vista’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vista
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vista will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vista, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
