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For Companies At a Glance
- Tasks: Manage Google and Microsoft ad campaigns while collaborating with the EU team.
- Company: VistaPrint is a leading design and marketing partner for small businesses worldwide.
- Benefits: Enjoy remote work, an inclusive culture, and opportunities for personal growth.
- Why this job: Join a fast-growing team at the forefront of digital media, leveraging AI for smarter campaigns.
- Qualifications: 2+ years in Paid Search, strong data storytelling skills, and a collaborative mindset required.
- Other info: Open to diverse backgrounds; we encourage all to apply!
The predicted salary is between 30000 - 42000 £ per year.
Paid search specialist (Performance Max)
Paid search specialist (Performance Max)
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Hiring Marketing and BDM professionals in EU
Our Team
The AI Media team descended from what was the Paid shopping team, after the migration to Performance Max. AI Media campaigns span multiple inventory sources, focusing more on the customer-first, channel-agnostic approach rather than a channel-centric structure by allocating spend across media types based on AI algorithms that determine the next best opportunity to optimize spend efficiency. AI Media campaigns leverage machine learning and automation to optimize bidding, targeting, and ad creatives in real-time to achieve our goals. The current campaign types managed by the AI Media team are Performance Max (Google + Microsoft) and Demand Gen (Google).
Our team is spread across the globe and is loaded with talent, with team members based in Barcelona, the US, and India.
We function as a centralised team, with team members embedded in regional teams (NA, ANZ, EU). Your role will be supporting the EU regional team.
AI Media is a fast-growing team operating at the forefront of a rapidly evolving digital media landscape, by harnessing the power of AI and automation to drive smarter, more adaptive campaigns.
What You Will Do
- Be a part of the EU Regional AI Media team – Manage Google and Microsoft ad campaigns across our European markets (with a focus on ROE), while collaborating with colleagues in the EU team, to achieve our business goals.
- Data-driven storytelling – Report and present on market performance, providing actionable insights to stakeholders and contributing to broader team learnings.
- Budget Management – You’ll be responsible for monitoring and managing large monthly media budgets, ensuring strict pacing and spend alignment to avoid overspend or underspend.
- Identifying opportunities – You will be helping the team audit areas of opportunity within our accounts and executing against these opportunities to positively impact performance of the channel, in alignment with the company\’s marketing objectives.
- Optimizing and testing – Apply your understanding of the competitive landscape, our customers’ needs, and current campaign performance to test new ideas for increasing profit and ROAS of our campaigns. This includes the shopping feed, where identifying opportunities for testing/optimisation is vital to the role.
- Collaborate across teams and regions – Partner closely with regional marketing stakeholders, to drive performance and unlock growth opportunities in your focus markets. Examples of key stakeholders include Media planning, Paid search, GTM team (country managers), Ad Tech (Manage the shopping feed).
- Delivering an exceptional customer experience – Through flawless operational execution. Your attention to detail is a strength you will bring to your role.
- Lead Projects – Oversee and manage projects from inception to completion while ensuring project objectives are met and completed on time and that all deliverables are of the highest quality.
Your Qualifications
At VistaPrint, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.
- 2+ years\’ experience in managing Paid Search/shopping, and Performance Max campaigns.
- Complete command and mastery of Paid Search and shopping ads, including understanding of automated bidding, mastery of campaign management & account health, performance reporting and storytelling using data.
- Is comfortable multi-tasking. You enjoy and can handle multiple projects at once. You deliver on timelines, set expectations with key stakeholders in your projects, and are comfortable tackling complex business tasks.
- Strong and willing team player, who isn’t afraid to help others succeed in addition to achieving their own success.
- Autonomy in problem solving, breaking down larger problems and tasks into smaller increments of work to make progress more quickly.
Nice to Have
- Demand Gen/ Google Display / YouTube experience is a plus. You will also be managing Demand Gen campaigns.
- Nice to have Tools: Google Merchant Centre, Looker, Google Analytics.
Why You\’ll Love Working Here
There is a lot to love about working at VistaPrint. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.
About Us
VistaPrint is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. VistaPrint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.
Commitment to Diversity, Equity, & Inclusion
VistaPrint exists to help our customers live their dreams. Each dream is unique – and the VistaPrint team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.
Equal Opportunity Employer
VistaPrint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
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Paid search specialist (Performance Max) employer: Vista
Contact Detail:
Vista Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid search specialist (Performance Max)
✨Tip Number 1
Familiarise yourself with Performance Max campaigns on both Google and Microsoft platforms. Understanding the nuances of these tools will not only boost your confidence but also demonstrate your commitment to the role during interviews.
✨Tip Number 2
Network with current or former employees of VistaPrint, especially those in the AI Media team. Engaging in conversations can provide you with insider knowledge about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised paid search campaigns in the past. Highlighting your data-driven storytelling skills and how you've used insights to drive performance will set you apart from other candidates.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and AI technologies. Showing that you're proactive about learning and adapting to new tools will resonate well with the hiring team at VistaPrint, who value innovation and growth.
We think you need these skills to ace Paid search specialist (Performance Max)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Paid Search and Performance Max campaigns. Use specific examples that demonstrate your mastery of campaign management, automated bidding, and performance reporting.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, particularly in managing large media budgets and optimising campaigns using data-driven insights.
Showcase Your Data Skills: Since the role involves data-driven storytelling, include examples of how you've used data to inform decisions and improve campaign performance. Highlight any tools you are familiar with, such as Google Analytics or Looker.
Highlight Team Collaboration: VistaPrint values teamwork, so be sure to mention your experience working collaboratively across teams. Provide examples of how you've partnered with stakeholders to achieve common goals in previous roles.
How to prepare for a job interview at Vista
✨Know Your Performance Max Inside Out
Make sure you have a solid understanding of Performance Max campaigns, including how they leverage AI and machine learning. Be prepared to discuss your previous experiences managing similar campaigns and the results you achieved.
✨Showcase Your Data-Driven Storytelling Skills
Since the role involves reporting and presenting market performance, practice articulating insights from data. Prepare examples of how you've used data to drive decisions and improve campaign performance in the past.
✨Demonstrate Budget Management Experience
Be ready to discuss your experience with managing large media budgets. Highlight any strategies you've used to ensure effective pacing and alignment with business goals, as this is crucial for the role.
✨Emphasise Collaboration and Teamwork
This position requires working closely with various stakeholders. Share examples of how you've successfully collaborated with teams in the past, and express your willingness to support others while achieving your own goals.
