At a Glance
- Tasks: Create engaging content for social media, newsletters, and internal stories that showcase our employer brand.
- Company: Join Vista, the leading global business aviation company with a vibrant culture.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with opportunities to work across international teams.
- Why this job: Be the voice of our employer brand and make a real impact on our community.
- Qualifications: Experience in content creation, excellent writing skills, and video editing abilities.
The predicted salary is between 34650 - 42350 £ per year.
Job Profile
Working closely with the People Communications Manager and Vista’s Social Media Manager, you will be the engine of People Communications content.
You will develop ideas, create content for social media, candidate newsletters and our careers site, and produce internal stories that build pride and understanding across the business.
You will bring our employer brand, Seek New Horizons, to life in everything you create.
Job Profile
Working closely with the People Communications Manager and Vista’s Social Media Manager, you will be the engine of People Communications content.
You will develop ideas, create content for social media, candidate newsletters and our careers site, and produce internal stories that build pride and understanding across the business.
You will bring our employer brand, Seek New Horizons, to life in everything you create.
Vista is the world’s leading global business aviation company, providing worldwide business flight services through its network of subsidiaries and a team of over 4,000 experts.
A global group headquartered in Dubai, Vista integrates a unique portfolio of companies to offer asset-free services that cover all key aspects of business aviation, including guaranteed and on-demand global flight coverage, subscription and membership solutions, and trading and management services.
Your Responsibilities
Being based in London puts you alongside the wider Talent team, People Communications, Social Media and central Marketing, so collaboration and visibility are central to how the role works.
- Find and develop the stories
- Build and maintain a pipeline of content ideas by staying close to teams, leaders and recruiters across the business.
- Identify and spotlight employee achievements, career journeys and business milestones that reflect our employer brand.
- Interview colleagues and leaders, and turn their experiences into engaging written, visual and video content.
- Contribute to a shared content calendar that connects external employer brand activity with internal communications.
- Raise Vista’s profile as an employer
- Create employer brand content for Vista’s social channels, working with the Social Media Manager to plan, design and publish it within Group social media guidelines.
- Write and produce candidate and talent pool newsletters that keep prospective talent engaged with Vista.
- Create and refresh content for the Vista careers site.
- Support employer brand campaigns and launches, including content for priority hiring locations and job families.
- Help leaders and employees share Vista’s story through advocacy content they can post on their own channels.
- Build pride inside the business
- Create content for Runway, our internal communications platform, that celebrates our people and showcases what the business achieves.
- Help build a consistent internal narrative about Vista’s progress, performance and ambitions.
- Repurpose external content for internal audiences, and internal stories for external ones, so every piece works harder.
- Support wider People Communications activity, including manager communications and campaign delivery, as priorities require.
- Measure and improve
- Track content performance across social, newsletters, the careers site and Runway.
- Report on what is working and use the data to refine formats, timing and messaging.
- Protect the brand
- Apply Vista’s brand standards and tone of voice consistently across all content.
- Manage approvals and consent for employee features, and work within Group Communications governance.
Essential
- Required Skills, Qualifications, and Experience
- Experience in a content, communications, marketing or social media role.
- Excellent writing skills, with the ability to adapt tone for social, newsletter and internal audiences.
- Video filming and editing skills.
- A strong eye for a story and the confidence to interview people at every level, from frontier teams to senior leaders.
- Hands-on experience creating content for Linked In and other social platforms, including short-form video.
- Working knowledge of design and editing tools such as Canva or Adobe Creative Cloud.
- Comfort using data and analytics to evaluate and improve content.
- Highly organised, able to manage multiple pieces of work and stakeholders at once.
Desirable
- Experience in employer branding, recruitment marketing or internal communications.
- Experience with email newsletter platforms and intranet or employee experience platforms such as Workvivo.
- Experience working across international teams and time zones.
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Employer Brand & Content Specialist in London employer: Vista
Vista is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a significant impact in the luxury sector. With a focus on employee growth and development, Vista offers opportunities to lead innovative social media strategies across prestigious brands while working in a vibrant environment that values creativity and excellence. Located in a thriving market, employees benefit from a strong support network and the chance to engage with high-profile clients, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Employer Brand & Content Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vista and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vista are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vista on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vista. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Employer Brand & Content Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vista. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vista:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vista’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vista
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vista will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vista, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
