At a Glance
- Tasks: Lead creative strategy and develop a high-performing team to enhance Scotland's tourism brand.
- Company: VisitScotland, the National Tourism Organisation promoting Scotland globally.
- Benefits: Competitive salary, flexible working, family-friendly policies, and professional development opportunities.
- Other info: Hybrid working culture with opportunities for growth and collaboration.
- Why this job: Make a real impact on Scotland's reputation as a world-leading destination through creativity.
- Qualifications: Experience in creative leadership and a passion for audience-centred design.
The predicted salary is between 8 - 8 £ per hour.
VisitScotland is Scotland’s National Tourism Organisation, and we’re proud to promote the wealth of incredible features our country has to offer. Our aim is to benefit Scotland by growing its tourism industry and giving it a renowned presence in the global marketplace.
The Creative Studio brings VisitScotland's strategy, brand and storytelling to life through impactful creative communications, design and multimedia content. As guardians of the VisitScotland brand, the team combines creativity, design thinking and audience insight to create compelling experiences that engage audiences, support organisational priorities, enhance Scotland's reputation and maximise the impact of VisitScotland's work.
Responsibilities:
- Lead VisitScotland's creative and brand strategy, acting as brand guardian and ensuring all creative activity strengthens Scotland's reputation as a world-leading destination.
- Provide strategic leadership for the Creative Studio, leading and developing a high-performing multidisciplinary team while championing creativity, innovation and audience-centred design across the organisation.
- Oversee the delivery and continuous improvement of creative services, ensuring campaigns, content, design systems and multimedia outputs are insight-led, impactful and delivered efficiently through effective use of people, processes and technology.
- Manage key stakeholder, agency and supplier relationships, overseeing budgets and resources while representing VisitScotland externally to maximise organisational impact, value for money and collaboration.
This role can be based out of any VisitScotland office across Scotland. VisitScotland operates a hybrid working culture, partially office and partially home based. With family-friendly and flexible working policies, we offer an impressive range of benefits and professional development. We are an equal opportunities employer, and value diversity in all its forms.
Head of Creative Studio employer: VisitScotland
VisitScotland is an exceptional employer, offering a dynamic work environment that champions flexibility and family-friendly policies. With opportunities for professional development and a commitment to diversity, employees can thrive in a supportive culture while contributing to the growth of Scotland's tourism industry. The hybrid working model allows for a balanced lifestyle, making it an attractive choice for those seeking meaningful employment in a vibrant location.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Creative Studio
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Head of Creative Studio
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at VisitScotland from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at VisitScotland specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at VisitScotland
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at VisitScotland, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show VisitScotland you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure VisitScotland that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for VisitScotland, so think on your feet and don't hesitate to showcase your creativity!
