VisitScotland is Scotland’s National Tourism Organisation, and we’re proud to promote the wealth of incredible features our country has to offer. Our aim is to benefit Scotland by growing its tourism industry and giving it a renowned presence in the global marketplace.
The Business Events department sits within the Marketing & Business Development Directorate, promoting Scotland globally as a destination for association congresses, corporate meetings, incentives and sector‑aligned events by educating clients, intermediaries and stakeholders about Scotland’s capabilities. It operates through two specialist streams— Associations & Sectors (A&S) and Corporate & Incentive (C&I) — each requiring distinct expertise, market knowledge and long‑term relationship building. The team influences decision‑makers, supports bids, and connects clients with Scotland’s leading venues, academic centres of excellence and policy landscape. It also provides national level coordination, strategic leadership and marketing to enhance Scotland’s competitiveness. The team works closely with other departments including Marketing, Content, Corporate Affairs and shared support services such as Legal, Procurement and Finance.
The post holder is responsible for driving policy aligned and impact focused elements of Scotland’s Business Events activity, translating national government priorities into strategic propositions that strengthen Scotland’s business events offering. Working with the Senior Business Events Manager (Association and Sectors), you will manage relationships across government, academia, innovation centres and national partners to position business events as a driver of economic, social and wellbeing outcomes. The role also supports the Head of Business Events to facilitate and effectively run a new business events strategic group for Scotland, which is includes representatives from government, DMOs, academia and key stakeholders. The post-holder will support this group and the Head of Business Events to deliver a national strategic plan for Scotland, outlining key strategic priorities for the sector in order to drive a step change in demand for business events in Scotland. The role will also manage the Annual Associations & Sectors Survey.
For more information, please see the full job description (LinkedIn users will need to click "apply" to view JD and links below)
Contract Type: Permanent
Salary Grade: Grade G, (£45,297 - 50,694)
Last Date for Submissions: 30 August 2026
This role is ideally based out of Edinburgh. VisitScotland operates a hybrid working culture, partially office and partially home based.
With family-friendly and flexible working policies, we offer an impressive range of benefits and professional development. We are an equal opportunities employer, and value diversity in all its forms. You can read more about working for us, our benefits and our culture by clicking here
Responsibilities
Qualifications
Please see job description link above.
Business Events Strategy Manager (Associations and Sectors) in Edinburgh employer: VisitScotland
VisitScotland is an exceptional employer, offering a dynamic work environment that champions flexibility and family-friendly policies. With opportunities for professional development and a commitment to diversity, employees can thrive in a supportive culture while contributing to the growth of Scotland's tourism industry. The hybrid working model allows for a balanced lifestyle, making it an attractive choice for those seeking meaningful employment in a vibrant location.
