At a Glance
- Tasks: Drive Scotland's Business Events strategy and build impactful relationships across sectors.
- Company: VisitScotland, the National Tourism Organisation promoting Scotland globally.
- Benefits: Flexible working, family-friendly policies, competitive salary, and professional development opportunities.
- Other info: Join a dynamic team in a hybrid working environment based in Edinburgh.
- Why this job: Make a real difference in Scotland's tourism industry and enhance its global presence.
- Qualifications: Experience in strategic management and relationship building with diverse stakeholders.
The predicted salary is between 45297 - 50694 £ per year.
VisitScotland is Scotland’s National Tourism Organisation, and we’re proud to promote the wealth of incredible features our country has to offer. Our aim is to benefit Scotland by growing its tourism industry and giving it a renowned presence in the global marketplace.
The Business Events department sits within the Marketing & Business Development Directorate, promoting Scotland globally as a destination for association congresses, corporate meetings, incentives and sector-aligned events by educating clients, intermediaries and stakeholders about Scotland’s capabilities. It operates through two specialist streams— Associations & Sectors (A&S) and Corporate & Incentive (C&I) — each requiring distinct expertise, market knowledge and long-term relationship building. The team influences decision-makers, supports bids, and connects clients with Scotland’s leading venues, academic centres of excellence and policy landscape. It also provides national level coordination, strategic leadership and marketing to enhance Scotland’s competitiveness. The team works closely with other departments including Marketing, Content, Corporate Affairs and shared support services such as Legal, Procurement and Finance.
The post holder is responsible for driving policy aligned and impact focused elements of Scotland’s Business Events activity, translating national government priorities into strategic propositions that strengthen Scotland’s business events offering. Working with the Senior Business Events Manager (Association and Sectors), you will manage relationships across government, academia, innovation centres and national partners to position business events as a driver of economic, social and wellbeing outcomes. The role also supports the Head of Business Events to facilitate and effectively run a new business events strategic group for Scotland, which includes representatives from government, DMOs, academia and key stakeholders. The post-holder will support this group and the Head of Business Events to deliver a national strategic plan for Scotland, outlining key strategic priorities for the sector in order to drive a step change in demand for business events in Scotland. The role will also manage the Annual Associations & Sectors Survey.
This role is ideally based out of Edinburgh. VisitScotland operates a hybrid working culture, partially office and partially home based. With family-friendly and flexible working policies, we offer an impressive range of benefits and professional development. We are an equal opportunities employer, and value diversity in all its forms.
Business Events Strategy Manager (Associations and in Edinburgh employer: VisitScotland
VisitScotland is an exceptional employer, offering a dynamic work environment that champions flexibility and family-friendly policies. With opportunities for professional development and a commitment to diversity, employees can thrive in a supportive culture while contributing to the growth of Scotland's tourism industry. The hybrid working model allows for a balanced lifestyle, making it an attractive choice for those seeking meaningful employment in a vibrant location.
StudySmarter Expert Advice🤫
We think this is how you could land Business Events Strategy Manager (Associations and in Edinburgh
✨Tip Number 1: Get Involved in Consulting Case Competitions
Look for case competitions hosted by universities and consulting firms. They’re a fab way to showcase your problem-solving skills and meet industry players. Plus, winning one can seriously boost your CV, which we know is key when applying for roles like Business Events Strategy Manager (Associations and at VisitScotland!
✨Tip Number 2: Leverage Alumni Networks
Tap into your university’s alumni network; many consultants love to help out new talent. Reach out to alumni who are working in management consulting, they might have insider knowledge about openings at firms like VisitScotland or be willing to refer you for that Business Events Strategy Manager (Associations and position!
✨Tip Number 3: Attend Industry Events and Conferences
Keep an eye on management consulting events, workshops, or panels. These are prime opportunities to network with top professionals and get your name out there. You might even bump into someone from VisitScotland who’s on the lookout for their next Business Events Strategy Manager (Associations and star!
✨Tip Number 4: Polish Your Consulting Skills Online
Engage with online platforms that offer consulting simulations or courses. Prove your chops by completing relevant projects — this not only beefs up your experience but also gives you concrete examples to chat about during interviews for that full-time Business Events Strategy Manager (Associations and role at VisitScotland!
We think you need these skills to ace Business Events Strategy Manager (Associations and in Edinburgh
Some tips for your application 🫡
Show Your Problem-Solving Skills:In management consulting, it's all about problem-solving—so make sure your CV highlights your analytical and critical thinking skills. Include examples from your studies or previous roles where you tackled complex issues or came up with innovative solutions. Quantify your achievements whenever possible to demonstrate your impact!
Tailor Your Cover Letter:Your cover letter is your chance to explain why you're a perfect fit for the consulting world. Focus on your motivation for joining the industry and how your skills align with the requirements of the role at VisitScotland. Remember to mention any relevant coursework or projects that showcase your understanding of strategic frameworks or business models!
Highlight Team Experience:Consultants often work in teams, so it's vital to showcase your collaborative skills. Include experiences where you've worked effectively with others, whether in academic group projects or internships. Discuss your role in the team and how you helped achieve common goals, demonstrating you can thrive in a consultancy environment.
Professionalise Your Online Presence:Make sure your LinkedIn and any other professional profiles are up to date, reflecting your career aspirations in management consulting. Connect with industry professionals and follow relevant groups—show you’re serious about entering this field. Applying through our website is a great way to get noticed, so showcase your personality and enthusiasm there!
How to prepare for a job interview at VisitScotland
✨Master the Case Study Game
In management consulting, case study interviews are all the rage. Make sure to practice structuring your thoughts and analysing data on the fly. Use resources like example case studies to get comfortable with frameworks and solutions. Remember, it’s not just about getting the right answer but showcasing your thought process, so talk us through your reasoning!
✨Know Your Numbers
Be prepared for some numerical and analytical questions. Brush up on your mental math and be ready to interpret data from charts or graphs. We might throw some business scenarios at you that require a quick turnaround on numerical analysis, so practice these skills to feel confident and swift!
✨Show Your Leadership Flair
As this is a full-time role, we want to see your potential as a seasoned consultant. Be ready to discuss experiences where you've led a project or a team. Think about times you've influenced decisions or navigated challenges—this is your chance to show how you can thrive in a fast-paced, collaborative environment.
✨Be a Cultural Fit
We’re not just looking for brains; we want to see if you vibe with our company culture at VisitScotland. Prepare to share how your values align with ours. Have a think about what makes a great team environment for you and how you can contribute to that. A good cultural fit goes a long way in management consulting!
