At a Glance
- Tasks: Lead research and engage new partners to boost Scotland's tourism visibility.
- Company: VisitScotland, the National Tourism Organisation promoting Scotland globally.
- Benefits: Competitive salary, flexible working, family-friendly policies, and professional development opportunities.
- Other info: Hybrid working culture with diverse and inclusive environment.
- Why this job: Make a real impact on Scotland's tourism while supporting sustainable travel initiatives.
- Qualifications: Experience in market development and strong relationship management skills.
The predicted salary is between 36614 - 40092 £ per year.
VisitScotland is Scotland’s National Tourism Organisation, and we’re proud to promote the wealth of incredible features our country has to offer. Our aim is to benefit Scotland by growing its tourism industry and giving it a renowned presence in the global marketplace.
The Marketing Directorate supports delivery of the Scottish Government’s National Strategy for Economic Transformation, alongside the Tourism Strategy (Scotland Outlook 2030) and the Events Strategy (Scotland the Perfect Stage), through an integrated approach spanning both business‑to‑business and business‑to‑consumer marketing. This includes advising the industry on products and channels, investing in key markets to drive demand, and promoting platforms that connect Scotland’s tourism offering with target audiences.
Within this, the Market and Business Development department plays a vital role in linking tourism products and experiences to the right distribution channels, fostering sustainable growth in the visitor economy. Its Market Development teams work to influence intermediary partners and in‑market stakeholders, using targeted insights to shape offerings that support responsible tourism—delivering higher value, reducing seasonality, spreading visitors geographically, supporting communities, and lowering carbon impact.
The postholder will lead the research, identification and engagement of new intermediary and partnership prospects in assigned markets. They will manage key relationships with tour operators, travel agents, online travel agents, airline holiday programmes and DMCs, with the aim of increasing the visibility and availability of Scotland products in market. The role will focus on influencing key accounts to develop programmes that support VisitScotland’s priorities around seasonal and regional spread, higher‑value travel, inclusive and community focused travel, while also encouraging the development of lower carbon itineraries in support of net‑zero objectives.
The role will also support Scottish businesses to internationalise through the delivery of market development opportunities and by maximising participation in platforms such as VisitScotland Connect, business development missions and sales missions. Working closely with intermediaries and stakeholders, including VisitBritain teams, the postholder will gather and share market intelligence to inform VisitScotland’s market strategies, activity plans and wider Business Support programme.
Contract Type: 12 month Maternity Cover
Salary Grade: Grade E, (£36,614 - £40,092)
This role can be based out of any VisitScotland office location across Scotland. VisitScotland operates a hybrid working culture, partially office and partially home based. With family‑friendly and flexible working policies, we offer an impressive range of benefits and professional development. We are an equal opportunities employer, and value diversity in all its forms.
Assistant Market Development Manager - Germany in Scotland employer: VisitScotland Business Events
VisitScotland is an exceptional employer, offering a dynamic and inclusive work culture that prioritises employee well-being and professional growth. With a hybrid working model and a commitment to family-friendly policies, employees enjoy a supportive environment that fosters collaboration and innovation in promoting Scotland's tourism industry. The opportunity to engage with diverse stakeholders and contribute to sustainable tourism initiatives makes this role not only rewarding but also impactful for the community and the environment.
Contact Details:
VisitScotland Business Events Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Market Development Manager - Germany in Scotland
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We think you need these skills to ace Assistant Market Development Manager - Germany in Scotland
Some tips for your application 🫡
Show Your Passion for Travel:In the travel and tourism industry, your love for exploration and different cultures should shine through in your application. Make sure to share personal anecdotes or experiences that highlight your enthusiasm for travel—this can really set you apart when applying for the Assistant Market Development Manager - Germany role at VisitScotland Business Events.
Highlight Your Customer Service Skills:Customer service is king in travel and tourism. When detailing your work experience, focus on situations where you provided outstanding service or resolved customer issues, as this demonstrates your ability to ensure client satisfaction. Include specific examples in your CV to show that you're ready to face the challenges of the Assistant Market Development Manager - Germany position at VisitScotland Business Events.
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How to prepare for a job interview at VisitScotland Business Events
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For a role in travel and tourism, it’s vital to demonstrate your knowledge of different destinations, cultures, and travel trends. Brush up on popular destinations and recent changes in travel restrictions. We suggest bringing some interesting travel stories or experiences to share—this can help you connect personally with the interviewer!
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Expect to be hit with customer service scenarios during the interview. They might ask how you'd handle a challenging traveller or resolve a booking issue. Think of a few real-life examples from your experiences, even if they’re just from customer service roles. This will show that you're ready for the field and have the right mindset to tackle on-the-ground challenges!
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Get familiar with travel booking systems and tools, such as Amadeus or Sabre. If you have experience using any specific software or even social media for travel promotions, bring that up! We want to show that you can hit the ground running and adapt quickly to their processes at VisitScotland Business Events.
