At a Glance
- Tasks: Lead research and engage new partners to boost Scotland's tourism visibility.
- Company: VisitScotland, the National Tourism Organisation promoting Scotland globally.
- Benefits: Competitive salary, flexible hybrid working, family-friendly policies, and professional development opportunities.
- Other info: Join a diverse team with a commitment to responsible tourism and community support.
- Why this job: Make a real impact on Scotland's tourism while supporting sustainable travel initiatives.
- Qualifications: Experience in market development and strong relationship management skills.
The predicted salary is between 36614 - 40092 £ per year.
VisitScotland is Scotland’s National Tourism Organisation, and we’re proud to promote the wealth of incredible features our country has to offer. Our aim is to benefit Scotland by growing its tourism industry and giving it a renowned presence in the global marketplace.
The Marketing Directorate supports delivery of the Scottish Government’s National Strategy for Economic Transformation, alongside the Tourism Strategy (Scotland Outlook 2030) and the Events Strategy (Scotland the Perfect Stage), through an integrated approach spanning both business‑to‑business and business‑to‑consumer marketing. This includes advising the industry on products and channels, investing in key markets to drive demand, and promoting platforms that connect Scotland’s tourism offering with target audiences.
Within this, the Market and Business Development department plays a vital role in linking tourism products and experiences to the right distribution channels, fostering sustainable growth in the visitor economy. Its Market Development teams work to influence intermediary partners and in‑market stakeholders, using targeted insights to shape offerings that support responsible tourism—delivering higher value, reducing seasonality, spreading visitors geographically, supporting communities, and lowering carbon impact.
The postholder will lead the research, identification and engagement of new intermediary and partnership prospects in assigned markets. They will manage key relationships with tour operators, travel agents, online travel agents, airline holiday programmes and DMCs, with the aim of increasing the visibility and availability of Scotland products in market. The role will focus on influencing key accounts to develop programmes that support VisitScotland’s priorities around seasonal and regional spread, higher‑value travel, inclusive and community focused travel, while also encouraging the development of lower carbon itineraries in support of net‑zero objectives.
The role will also support Scottish businesses to internationalise through the delivery of market development opportunities and by maximising participation in platforms such as VisitScotland Connect, business development missions and sales missions. Working closely with intermediaries and stakeholders, including VisitBritain teams, the postholder will gather and share market intelligence to inform VisitScotland’s market strategies, activity plans and wider Business Support programme.
Contract Type: 12 month Maternity Cover
Salary Grade: Grade E, (£36,614 - £40,092)
This role can be based out of any VisitScotland office location across Scotland. VisitScotland operates a hybrid working culture, partially office and partially home based. With family‑friendly and flexible working policies, we offer an impressive range of benefits and professional development. We are an equal opportunities employer, and value diversity in all its forms.
Assistant Market Development Manager - Germany employer: VisitScotland Business Events
VisitScotland is an exceptional employer, offering a dynamic hybrid working environment that promotes work-life balance and flexibility. With a strong commitment to professional development and a diverse, inclusive culture, employees are empowered to grow their careers while contributing to the sustainable growth of Scotland's tourism industry. The opportunity to engage with key stakeholders and influence responsible tourism initiatives makes this role not only meaningful but also rewarding for those passionate about making a positive impact.
Contact Details:
VisitScotland Business Events Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Market Development Manager - Germany
✨Get Involved in Local Travel Events
Dive into local travel fairs and tourism expos happening in your area. These events are a fantastic way to meet industry professionals, learn about seasonal hiring, and even snag temporary roles on the spot. Don't forget to bring those business cards!
✨Join Travel and Tourism Groups
Connect with travel and tourism communities on platforms like Facebook or Meetup. These groups often share job opportunities and insider tips on temp roles. Plus, engaging with like-minded people can lead to recommendations directly at companies like VisitScotland Business Events.
✨Showcase Your Travel Experience
Create a highlight reel of your travel experiences on a personal blog or social media. Show off your passion for the industry and your knowledge about popular destinations. A strong online presence can get you noticed by temp employers looking for enthusiastic candidates!
✨Apply Through Our Website
We urge you to check out our website for temp roles at great companies like VisitScotland Business Events. It's where you can find the most up-to-date listings, and applying directly through us often gets your application in front of the right people!
We think you need these skills to ace Assistant Market Development Manager - Germany
Some tips for your application 🫡
Show Off Your Travel Savvy:In the travel and tourism industry, it's important to highlight any personal travel experiences or knowledge of different destinations. We want to see how your adventures have shaped your understanding of the industry, so weave those stories into your CV and cover letter!
Highlight Relevant Certifications:If you’ve got any travel-related qualifications, like a Certificate in Travel and Tourism or First Aid training, make sure to include them. These show that you’re not just passionate, but also equipped with the know-how to handle various situations in a temporary role at VisitScotland Business Events.
Flexibility is Key:Since this is a temporary position, it's a good idea to emphasise your availability and flexibility in your application. Make it clear that you're ready to jump in and take on different tasks, whether it's helping with bookings or providing excellent customer service.
Tailor Your Experience to the Role:Connect your skills and any previous roles to what VisitScotland Business Events is looking for. Use the language from the job description to mirror their needs in your application. This helps you stand out as a candidate who’s not just interested but is also the perfect fit for this temporary gig!
How to prepare for a job interview at VisitScotland Business Events
✨Showcase Your Customer Service Skills
In the travel and tourism industry, your ability to connect with customers is key. Think of specific examples or experiences where you went above and beyond for a customer. This not only shows your skills but also reflects your genuine passion for helping others enjoy their travels.
✨Knowledge of Travel Trends and Destinations
Get clued up on popular destinations, emerging trends like eco-tourism, or travel technology that's making waves. Being able to discuss these topics during your interview with VisitScotland Business Events will not only impress them but will demonstrate that you're proactive and engaged with the industry.
✨Emphasise Your Adaptability
Since this is a temporary role, flexibility and adaptability are crucial. Be ready to share examples of times you've quickly adapted to changing situations or customer needs. This will show that you can handle the dynamic nature of the tourism sector.
✨Prepare for Scenario-Based Questions
Expect interviewers to throw some real-world scenarios your way, especially in customer service settings. Practise answering how you would handle an upset customer or plan an itinerary on short notice. This shows your thought process and problem-solving ability right on the spot!
