Insights Executive, VisitEngland in Birmingham

Organisational Context

The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department for Culture, Media & Sport (DCMS), and trades under the name of VisitBritain/VisitEngland (VB/VE).

We are a global organisation with a diverse culture. Our 280+ employees work across the UK\’s nations and regions and in 21 overseas markets. Our purpose is to drive a thriving tourism industry, creating sustainable economic growth across Britain.

VisitBritain drives growth from tourism across the nations and regions so local communities feel the benefits. As a partner of the GREAT campaign, we work with the national tourist boards for Britain as well as with industry and non-industry partners to mount our global campaigns which inspire visitors to explore Britain now.

VisitEngland works to make England\’s visitor economy resilient, sustainable, and world-class. Having developed a simplified a regional structure for English tourism, together we grow local visitor economies and to drive sustainable and inclusive growth. We also help English destinations to win international business events,

Collectively, we are a trusted advisor to industry and to Government on the visitor economy, providing research and insights.

As one global team, we work together with Passion, in Partnership and at Pace:

• with Passion – fuelled by our enthusiasm and positivity to deliver excellent results.
• in Partnership – empowered to work with partners towards a greater aim beyond our own.
• at Pace – delivering innovation through agility, boldness, and bravery to take calculated risk.

Location and Ways of Working

We follow the principle of \”Locate for your Day,\” which means that we expect people to use their own judgment to decide the best place to work to meet the needs of the business.

The majority of our roles can be performed predominantly remotely, however, we are not a fully remote organisation as we recognise the importance of face-to-face connection, so you will be expected to spend some time in the office.

We operate from our Global Hub at Victoria Square House in Birmingham and maintain a small presence in Central London.

Our Global Hub is located in Birmingham, which is our primary location, however, many of our employees are located across the UK. Therefore, working in another location may be required on occasion. You will be expected to commute to your usual place (Birmingham) of work at your own cost and any requests for you to travel further will be compensated.

Main purpose of the role

This role sits within the VisitBritain/VisitEngland Research and Insights team, reporting to the Insights Manager. The role is specifically within VisitEngland although the work will cover both inbound and domestic tourism.

This role has been created due to a new workstream that has arisen as a result of greater engagement with local tourism industry stakeholders in England. In response to the de Bois Review into destination management in England, VisitEngland has implemented a programme to accredit and support the development of Local Visitor Economy Partnerships (LVEPs) across England, a top tier of Destination Management Organisations (county / city level tourist boards). Funding for this programme exists until March 2025 so we have created a fixed term contract role for this duration.

One of the workstreams focusses on data and insights and addresses the needs of the LVEPs to have data that reflects their geographies, delivered in a timely manner and in a user-friendly way, and that can help them make decisions. This will involve proactive creation of LVEP-level data and analysis, as well as responding to requests. As a number of the team will be involved in this workstream, the Insights Executive will help across the team so that we can collectively deliver for the LVEPs. Alongside the LVEP programme, VisitEngland will also be developing a visitor economy strategy for England. This will create the need for compiling relevant data and insights in order to build an evidence base.

We are looking for a candidate near the start of their career who is seeking a role that involves data analysis in the tourism sector.

For more information, please review the job description.

Why Join Us

• Flexible Working – We work to make flexibility a reality, and welcome conversations of flexible working from day one.
• Annual Leave – You will get 25 days annual leave when you join, rising to 30 days after 5 years\’ service plus you will get an additional 2.5 \’Privilege Days\’ each year.
• Generous Pension – We have a defined contribution pension scheme with a maximum employer contribution of 11% of the annual salary.
• Enhanced Parental and Family Leave Policies.
• Group Life Assurance for 3x of annual basic salary (rules apply).
• Commitment to Learning – We are committed to developing and supporting learning, and we have a wide internal L&D offer, with on the job learning opportunities, mentoring schemes, and formal training. We dedicate and provide a minimum of 5 days a year for employees to focus on their own learning.
• Bicycle Scheme loans.
• Eye Care Voucher.
• Staff discounts on VisitBritain Shops.

Important Information

We are an equal opportunities employer, and we are committed to diversity and inclusion. We seek to create an inclusive workplace that welcomes everyone and celebrates all identities and perspectives. We give everyone working with us the opportunity to achieve their full potential by building a culture where everyone feels heard, respected, and valued.

In order to apply for this vacancy, you must complete personal statement section of the application form highlighting how you meet the criteria stipulated in the job description and person specification and submit it.

If you have any questions, please email

The application window will close at 23:55 (UK Time) on 01 December 2025.