At a Glance
- Tasks: Lead business intelligence initiatives and create impactful dashboards using Power BI.
- Company: Join the British Tourist Authority, a global leader in tourism.
- Benefits: Flexible remote work, competitive salary, and a commitment to diversity.
- Other info: Be part of a dynamic team driving sustainable growth across Britain.
- Why this job: Make a real difference in the tourism industry while developing your data skills.
- Qualifications: Experience with Power BI, SQL, and a passion for data-driven decision making.
The predicted salary is between 37800 - 46200 £ per year.
The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department for Culture, Media & Sport (DCMS) and trades under the name of Visit Britain/Visit England (VB/VE).
We are a global organisation with a diverse culture.
Our 280+ employees work across the UK’s nations and regions and in 21 overseas markets.
Our purpose is to drive a thriving tourism industry, creating sustainable economic growth across Britain.
Visit Britain drives growth from tourism across the nations and regions so local communities feel the benefits.
As a partner of the GREAT campaign, we work with the national tourist boards for Britain as well as with industry and non-industry partners to mount our global campaigns which inspire visitors to explore Britain now.
Visit England works to make England’s visitor economy resilient, sustainable and world-class.
Having developed a simplified a regional structure for English tourism, together we grow local visitor economies and to drive sustainable and inclusive growth.
We also help English destinations to win international business events,
Collectively, we are a trusted advisor to industry and to Government on the visitor economy, providing research and insights.
- As one global team, we work together with Passion, in Partnership and at Pace:
- with Passion - fuelled by our enthusiasm and positivity to deliver excellent results.
- in Partnership – empowered to work with partners towards a greater aim beyond our own.
- at Pace – delivering innovation through agility, boldness, and bravery to take calculated risk.
- Location and Ways of Working
We follow the principle of “Locate for your Day,” which means that we expect people to use their own judgment to decide the best place to work to meet the needs of the business.
The majority of our roles can be performed predominantly remotely, however, we are not a fully remote organisation as we recognise the importance of face-to-face connection, so you will be expected to spend some time in the office.
We operate from our Global Hub at Victoria Square House in Birmingham and maintain a small presence in Central London.
Our Global Hub is located in Birmingham, which is our primary location, however, many of our employees are located across the UK.
Therefore, working in another location may be required on occasion.
You will be expected to commute to your usual place (Birmingham) of work at your own cost and any requests for you to travel further will be compensated.
Main purpose of the role
The Data & Analytics (D&A) team is at the heart of Visit Britain/Visit England’s ambition to be a data-led organisation.
This BI Lead role provides maternity cover for a critical position within the team, responsible for delivering the business intelligence and reporting capability that supports evidence-based decision making across the organisation.
The role delivers dashboard and self-service reporting capability using Power BI and Microsoft Fabric, working within the D&A team’s established delivery standards and sprint-based working practices.
The team is actively exploring how AI-assisted analytics can be embedded into day-to-day workflows.
The postholder is the sole BI resource in the team and plays a central role in maintaining reporting continuity during a significant period of organisational change, including the transition away from the external data transformation partner.
The BI Lead will report into the Head of Data & Analytics and work closely with the Data Engineer, Analytics Lead, and BA.
Key tools and standards you will be expected to work within include
- Power BI and Microsoft Fabric for dashboard development and self-service analytics.
- Azure Databricks for building and maintaining semantic and view layers that underpin reporting.
- Jira for sprint and roadmap management.
- SQL as the primary language for data querying, transformation, and view development.
- Azure Dev Ops for source control and version management of BI assets.
Coding standards and peer review processes mandated by the D&A team.
Please refer to the job description for more detail.
We are an equal opportunities employer, and we are committed to diversity and inclusion.
We seek to create an inclusive workplace that welcomes everyone and celebrates all identities and perspectives.
We give everyone working with us the opportunity to achieve their full potential by building a culture where everyone feels heard, respected, and valued.
If you have any questions, please email recruitment@visitbritain. org
The application window will close at 23:55 (UK Time) on 25 August 2026.
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Business Intelligence and Visualisation Lead in Birmingham employer: Visitbritain
VisitBritain is an exceptional employer that champions a diverse and inclusive work culture, empowering its employees to thrive in a supportive environment. With flexible working arrangements and a commitment to professional growth, team members can enjoy a fulfilling career while contributing to the sustainable development of the tourism industry across Britain. Located in Birmingham, our Global Hub fosters collaboration and innovation, making it an ideal place for passionate individuals to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Business Intelligence and Visualisation Lead in Birmingham
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Visitbritain!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Business Intelligence and Visualisation Lead in Birmingham
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Visitbritain, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Visitbritain
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Visitbritain’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
