Business Analyst – Data & Analytics in Birmingham

The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department for Culture, Media & Sport (DCMS) and trades under the name of VisitBritain/VisitEngland (VB/VE). We are a global organisation with a diverse culture. Our 280+ employees work across the UK’s nations and regions and in 21 overseas markets. Our purpose is to drive a thriving tourism industry, creating sustainable economic growth across Britain.

VisitBritain drives growth from tourism across the nations and regions so local communities feel the benefits. As a partner of the GREAT campaign, we work with the national tourist boards for Britain as well as with industry and non-industry partners to mount our global campaigns which inspire visitors to explore Britain now. VisitEngland works to make England’s visitor economy resilient, sustainable and world-class. Having developed a simplified regional structure for English tourism, together we grow local visitor economies and drive sustainable and inclusive growth. We also help English destinations to win international business events. Collectively, we are a trusted advisor to industry and to Government on the visitor economy, providing research and insights.

As one global team, we work together with Passion, in Partnership and at Pace:

• with Passion - fuelled by our enthusiasm and positivity to deliver excellent results.
• in Partnership – empowered to work with partners towards a greater aim beyond our own.
• at Pace – delivering innovation through agility, boldness, and bravery to take calculated risk.

Short-term rental properties are now a significant part of the UK’s visitor economy and can provide increased choice and flexibility for tourists and business travellers. The introduction of the Short-Term Rental Registration Scheme has been brought about to support the government in getting the balance right to ensure both local people and our visitor economy can thrive.

Location and Ways of Working

We follow the principle of “Locate for your Day,” which means that we expect people to use their own judgment to decide the best place to work to meet the needs of the business. The majority of our roles can be performed predominantly remotely; however, we are not a fully remote organisation as we recognise the importance of face-to-face connection, so you will be expected to spend some time in the office. We operate from our Global Hub at Victoria Square House in Birmingham and maintain a small presence in Central London. Our Global Hub is located in Birmingham, which is our primary location; however, many of our employees are located across the UK. Therefore, working in another location may be required on occasion. You will be expected to commute to your usual place (Birmingham) of work at your own cost and any requests for you to travel further will be compensated.

Main purpose of the role

The Business Analyst (STR Scheme) is a key delivery role within the Data & Analytics team, supporting the operational and analytical workstreams of the Short-Term Rental Registration Scheme. The postholder will own the connection between technical delivery, programme governance, and stakeholder engagement — ensuring that data requirements are clearly defined, actions are tracked and owned, and that the programme has the information it needs to make good decisions. The role spans both inward-facing work such as supporting the data platform team and the operational data build process through to outward-facing discovery by engaging with booking platforms, Local Authorities, Local Visitor Economy Partnerships (LVEPs), and other partners to understand their data needs and how the scheme can serve them. This is a programme-critical role that offers significant scope for the postholder to help shape how the scheme and stakeholder engagement functions are operationalised to benefit the visitor economy.

We are an equal opportunities employer, and we are committed to diversity and inclusion. We seek to create an inclusive workplace that welcomes everyone and celebrates all identities and perspectives. We give everyone working with us the opportunity to achieve their full potential by building a culture where everyone feels heard, respected, and valued.

The application window will close at 23:55 (UK Time) on 02 September 2026.