At a Glance
- Tasks: Lead marketing and communications for our museums, creating engaging campaigns and digital content.
- Company: Join Bath Preservation Trust, a key player in preserving the heritage of Bath.
- Benefits: Enjoy 34 days annual leave, flexible working, and a supportive team culture.
- Other info: We value diversity and encourage applications from under-represented communities.
- Why this job: Make a real impact in the heritage sector while showcasing your creativity and strategic skills.
- Qualifications: Three years' experience in marketing/communications, strong digital skills, and excellent storytelling ability.
The predicted salary is between 40500 - 49500 £ per year.
The following vacancy is being advertised by Bath Preservation Trust:
Salary: £40,000
Working hours: 35 hours per week
Location: your primary office base will be the Countess of Huntingdon’s Chapel, Bath BA1 5BA although it will be necessary to work at any of BPT’s locations as required by the role.
Contract: permanent after successful completion of 6 month probation period
Bath Preservation Trust (BPT) is looking for an experienced Marketing & Communications Manager to lead marketing, digital engagement and communications across our four museums and wider charitable work in the World Heritage City of Bath. This is a key role for a creative storyteller and strategic marketer who can grow audiences, strengthen brand recognition and deliver high-quality, multi-channel campaigns.
About the Role
- Strategic leadership – creating a new MarComms Strategy and commissioning external specialists
- Campaign development – producing compelling multi-channel campaigns to increase reach and visitor numbers
- Digital management – updating websites, delivering PPC advertising and leading organic social media
- Press & PR – preparing press releases and building media relationships
- Publications & collateral – overseeing leaflets, e-newsletters and key annual publications
- Audience insight – using data, KPIs and segmentation to inform decisions
- Line management of the Content Marketing Executive
About You
- Minimum three years’ experience in marketing/communications within arts, heritage or tourism
- Proven success in growing audiences, driving KPIs and delivering commercial impact
- Strong digital skills across social media, PPC, SEO and content creation
- Excellent copywriting and storytelling ability
- Experience managing budgets, contracts and external suppliers
- Strong analytical skills and understanding of ROI
- Ability to work collaboratively with staff, trustees, partners and media
Bath Preservation Trust is committed to Equality, Diversity and Inclusion. We will particularly welcome applications from people from those sections of the community who are under-represented in Bath Preservation Trust and in the wider heritage sector including Global Majority and/or disabled applicants.
Interviews: Tuesday 22 or Friday 25 September
Marketing & Communications Manager at Bath Preservation Trust employer: Visit West Limited
Visit West Limited is an exceptional employer, offering a dynamic work environment at the historic St George's Bristol. With a strong focus on employee growth and development, we provide opportunities for professional advancement while fostering a collaborative and supportive culture. Our commitment to maintaining high standards in venue operations ensures that you will be part of a team dedicated to delivering memorable experiences in a unique setting.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Communications Manager at Bath Preservation Trust
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Visit West Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Visit West Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Visit West Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Visit West Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Communications Manager at Bath Preservation Trust
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Visit West Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Visit West Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Visit West Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Visit West Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Visit West Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Visit West Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
