Travel Trade Manager UK & US - Visit Sweden

Visit Sweden is Sweden’s official marketing company for the destination Sweden. The company is owned by the Swedish Government and has the national assignment to promote Sweden as a travel destination. At Visit Sweden, you will join a team of dedicated, skilled, professional colleagues who share a passion for showcasing Sweden to the world. We are now seeking a talented marketer with solid experience in the Travel Trade sector and a genuine passion for Sweden as a destination. You will enjoy a varied and exciting role in a dynamic, global environment. Visit Sweden is an organisation in constant evolution, offering an inspiring workplace where employees are encouraged to grow and thrive. Our team includes marketing professionals, analysts, project managers, economists and specialists in PR, digital media, social platforms and events.

As Travel Trade Manager UK & US, your primary focus will be on marketing Sweden to international tour operators, travel agents and DMCs. You will play a key role in increasing interest in Sweden as a tourism destination. As part of Visit Sweden’s Travel Trade team, you will help shape and execute strategies and activities aimed at fostering collaboration and promoting Sweden within the global Travel Trade sector. Your role will combine both strategic and hands‑on responsibilities – from planning and managing projects to developing content – always aligned with Visit Sweden’s overarching goals and vision. You will work closely with colleagues across departments, particularly within Travel Trade, to ensure consistency and impact in our B2B communications.

Key responsibilities:

• Strategic and operational work focused on the international tour operator and travel agent sector in the UK & US.
• Building and developing strong business relationships and ensuring effective communication with Travel Trade stakeholders.
• Lead and support marketing efforts directed at the tour operator and travel agent sector.
• Collaborate with the team to develop and implement B2B communication strategies aligned with Visit Sweden’s broader objectives.
• Coordinate and optimise marketing content across departments, including Travel Trade, PR, Web and Social Media, ensuring cohesive communication.
• Monitor industry trends and developments in international B2B communication.
• Actively contribute to the team’s strategic and operational work alongside the Head of Travel Trade.
• Initiate, execute and follow up on projects and campaigns as part of the annual Travel Trade plan.

This role is based at Visit Sweden’s headquarters in central Stockholm or in our office in central London and reports to the Head of Travel Trade.

Candidate profile:

The ideal candidate will have:

• A relevant degree in marketing, communications, or a related field.
• Strong knowledge of and hands‑on experience within the international Travel Trade landscape, in the UK and/or US market, and you are used to monitoring, evaluating, and analysing activities in order to optimise communication across different channels.
• Relevant experience in B2B marketing and communications within the travel and tourism industry.
• Experience using digital and AI‑powered tools to increase efficiency, streamline workflows, support collaboration, and enhance marketing and communication efforts.
• Excellent project management and organisational skills.
• Experience working in an international or cross‑cultural context.
• Fluency in English at a native level with excellent written and spoken communication skills.

It is also advantageous if you have:

• Knowledge of the Swedish language.
• A solid understanding of Sweden’s tourism offering and industry landscape.
• The ability to craft content tailored to specific audiences and platforms.

We are looking for someone who is confident, positive, and down‑to‑earth. You excel at building, nurturing, and sustaining strong professional relationships, and you bring a responsible and solution‑oriented mindset to your work. You are a natural collaborator who values teamwork and cross‑functional cooperation, while also thriving when working independently and taking ownership of your responsibilities. You are structured, an excellent communicator and take pride in delivering high‑quality work. You are proactive, take initiative, and can prioritise and adapt to changing circumstances.

By marketing Sweden as a travel destination and promoting purposeful travel, Visit Sweden contributes to strengthening Sweden’s attractiveness and competitiveness as a destination. We value and welcome diversity in all forms. Our employees are unique individuals, and we actively work to achieve a balanced and inclusive workplace, with diversity in ethnicity, culture, and gender. We support a healthy work–life balance and promote a creative, inclusive environment for all.