SEO & Content Specialist

Benefits

• Annual Holiday: We offer 20 days holiday per year as well as bank holidays, giving you a good opportunity to take a break and spend time with loved ones.
• Personal Development: At Unity, we have an annual allocated budget for each employee to utilise to attend conferences, training or access new materials to help keep you at the top of your game.
• Hybrid Working: We have a flexible approach to office working, with 1-2 days working from home. This helps our team to shape their working day around other commitments and use the time at home for focused tasks.
• Flexible Working: At Unity, we believe in improving your work-life balance, boosting productivity, and enhancing job satisfaction through flexible working. You can choose to start your day between 8 and 10 am, reducing stress.

About The Role

Are you a Search Engine Optimisation specialist experienced in all forms of white hat SEO and understand what makes giants like Google tick? Do you have what it takes to expertly deliver ROI-focused SEO and Content campaigns that fly? Can you produce content that excites customers, engages audiences and gets people to pick up the phone?

We are looking for a strong personality who can engage a client portfolio to buy into your strategy, lead leaders and consistently report successes, KPIs and opportunities to clients. In a nutshell, you will be responsible for the development, implementation and communication of powerful search and content strategies that drive awareness, traffic and sales via our bespoke websites.

What’s it like to work at Unity?

We are a multi-award-winning digital agency that creates innovative, functional and market-leading digital campaigns that help businesses grow, and we’re looking for a confident, creative and experienced specialist to join our team and be part of our continued growth. We are a team that truly thrives on delivering results for our clients. We are future-focused, strategic and experts in our approach to projects, elevating our clients' experience when it comes to working with a digital marketing agency. Our clients genuinely value our work and want to engage with us to embrace consultative business development all in an exciting industry that has a reputation for continued growth.

With this growth, we have an exciting opportunity for an SEO & Content Specialist to join our team in Leicester City Centre.

As an SEO & Content Specialist at Unity, you will:

• Understand the importance of client buy-in, implementing reporting touchpoints and proactively engaging clients with their strategy, ensuring continued successes of KPIs by effectively managing client accounts.
• Be a confident communicator, with the ability to hold professional exchanges at all levels of business to ensure continued engagement and retention, and take ownership of clients and their multi-channel digital marketing strategies.
• Be a strategic thinker who can uncover client opportunities and put plans and strategies in place to support clients in growing their business online, seeing them through to the end and delivering high levels of search visibility as part of a joined-up strategy across multiple channels including paid and organic search and social media.
• Be a self-starter who works well under pressure, is organised and is able to manage multiple tasks and your own time effectively to meet tight deadlines with impeccable attention to detail, high standards and taking pride in your work.
• Be confident with tools such as WordPress, Keyword research tools, Google Analytics, Google Tag Manager, Google Data Studio, Google Merchant Centre, Google My Business, Search Console, Semrush and Canva, using reporting tools to analyse all activity.
• Stay at the forefront of developments within the industry to identify new opportunities for our clients.
• Be able to produce engaging and high-quality content in various mediums (images, written, animated, video, audio) for websites, blog posts, social media and landing pages that rank and convert and conform to best practices.
• Understand the clients' customers and adopt a suitable tone of voice as well as produce content strategies and develop strong briefs for the wider content team.
• Develop and undertake onsite, offsite and technical SEO strategies from start to finish, as well as perform full SEO audits including keyword, competitor and opportunity research.
• Find legitimate digital PR and link building opportunities and engage gatekeepers on behalf of clients.
• Use data to assess campaign performance and continually improve the effectiveness of your work and be confident in suggesting and making amendments to the client and the team across multiple channels.
• Identify and make full use of available opportunities across Facebook, YouTube, Instagram, LinkedIn and Google My Business including optimising for maximum visibility.
• Be proactive in growing website authority, link acquisition, guest blogging and citation building, digital PR, technical SEO and content.
• You will work closely with strategic leaders within the business as well as content and marketing executives to ensure alignment in messaging between channels and mediums.
• Most importantly, you’ll be trustworthy, credible and respectful. Our business has built a fantastic reputation for high-quality digital marketing strategies that deliver commercial results, so our focus for this role is to prioritise quality over quantity.

In return, as a successful SEO Specialist you will receive:

• £22,000 - £26,000 (DOE) + loads of opportunity to earn bonuses.
• 20 days holiday p/year + birthday.
• The latest Apple equipment and technology.
• Flexible approach to office working, 2 days working from home.
• FLEXIBLE STARTS/FINISH.
• A tailored personal development plan and the opportunity to receive constant training and education in our industry to help keep you at the top of your game.
• 50% off gym membership.
• Free monthly yoga classes.
• Dedicated personal development budget (£250) for external development.

With a substantial existing account base in the SME market and a diverse product range, Unity offers a fast-paced and exciting role with unrivalled long-term security and progression. This role is ideally suited to a motivated, enthusiastic and forward-thinking individual looking to be part of an incredible movement in Leicester.