At a Glance
- Tasks: Lead creative marketing campaigns to attract teaching staff and generate school leads.
- Company: Join Edwin, a passionate collective dedicated to positively impacting young lives.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Make a real difference in education while honing your marketing skills.
- Qualifications: Degree in Marketing or related field and experience in successful campaign management.
The predicted salary is between 32874 - 37874 € per year.
Location: Newcastle city centre - hybrid (3 days in the office)
Salary: £32,874 - £37,874 (DOE)
Contract: Full time, Perm
Working hours: Monday to Thursday: 8:30am – 5:00pm, Friday: 8:30am – 4:30pm
We are Edwin – a growing collective of education professionals working together to positively impact the lives of young people. We are proud of the products and services we provide to our valued clients in the Education sector.
The role
We’re looking for a creative and results-driven Marketing Campaigns Manager to join our Marketing team on a permanent basis. In this key role, your primary focus will be leading integrated marketing campaigns for our recruitment brands – Vision for Education, ABC Teachers and Smart Teachers – to attract teaching and support staff and generate school leads, while also supporting wider campaign activity across the Group.
Responsibilities
- Plan, execute and evaluate integrated marketing campaigns using a mix of digital methods, including email, content, SEO, PPC and social media.
- Use audience segmentation and profiling to tailor messaging and channels for key target groups.
- Write clear, engaging, audience‑led content for digital channels and collaborate with our in‑house Design team to develop creative assets.
- Maintain a central campaign asset library on the company intranet and communicate campaign plans to branches.
- Manage campaigns in HubSpot – including email marketing, landing pages, workflows and marketing automation tools.
- Run and optimise PPC campaigns across Google Search, Facebook/Instagram/TikTok ads and other suitable channels.
- Track campaign performance using Google Ads, HubSpot, Salesforce, Google Tag Manager and Looker Studio, and adjust strategies based on insights.
- Report on campaign performance against KPIs, providing insights and recommendations for improvement.
Requirements and skills
- Degree in Marketing, Communications or a related field (or equivalent professional qualification).
- Significant experience in planning, delivering and evaluating successful marketing campaigns within a large organisation.
- Strong copywriting, editing and proofing skills.
- Proven success managing Google Ads (Search & Display), Meta Ads (Facebook/Instagram) and TikTok Ads.
- Hands‑on experience with HubSpot, email automation and social media management tools.
- Strong analytical mindset with knowledge of Google Analytics, Google Tag Manager, Looker Studio, Facebook Insights, Twitter/X Analytics and SEO best practices.
- Creative flair, attention to detail and the ability to manage multiple projects simultaneously.
Desirable
- CIM qualification in Marketing or Digital Marketing.
- Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator) experience.
The Edwin Group do not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community.
Marketing Campaigns Manager in Newcastle upon Tyne employer: Vision for Education
At Edwin, we pride ourselves on fostering a collaborative and inclusive work environment in the heart of Newcastle city centre. As a Marketing Campaigns Manager, you'll benefit from a hybrid working model, competitive salary, and opportunities for professional growth within a passionate team dedicated to making a positive impact in the education sector. Join us to unleash your creativity and drive meaningful campaigns that resonate with our community.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaigns Manager in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a Marketing Campaigns Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, especially those that highlight your experience with digital methods like PPC and social media. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Edwin and their brands. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they're all about.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Edwin.
We think you need these skills to ace Marketing Campaigns Manager in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Campaigns Manager role. Highlight your experience with integrated marketing campaigns and any relevant tools like HubSpot or Google Ads. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your creativity and results-driven mindset. Tell us why you're passionate about marketing in the education sector and how you can make a difference at Edwin.
Showcase Your Campaign Successes:When detailing your experience, focus on specific campaigns you've managed. Share metrics and outcomes to demonstrate your impact. We love numbers that tell a story about your success!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Vision for Education
✨Know Your Campaigns
Before the interview, dive deep into the marketing campaigns that Edwin has run in the past. Familiarise yourself with their brands like Vision for Education and ABC Teachers. This will not only show your genuine interest but also help you discuss how your experience aligns with their strategies.
✨Showcase Your Creativity
As a Marketing Campaigns Manager, creativity is key! Prepare examples of past campaigns you've led, focusing on your creative process and the results achieved. Bring along any relevant portfolio pieces that highlight your copywriting and design skills to impress them.
✨Be Data-Driven
Edwin values analytical skills, so be ready to discuss how you've used data to inform your marketing decisions. Brush up on your knowledge of tools like Google Analytics and HubSpot, and prepare to share specific metrics from previous campaigns that demonstrate your impact.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about their future marketing goals or how they measure success for their campaigns. This shows you're not just interested in the role, but also in contributing to their long-term vision.
