At a Glance
- Tasks: Lead a dynamic team, drive sales, and create an inclusive store environment.
- Company: Join Oakley, a brand built for athletes and creators who push limits.
- Benefits: Growth opportunities, training, and a supportive culture to develop your leadership skills.
- Other info: Perfect for those eager to grow and thrive in a fast-paced environment.
- Why this job: Step into a leadership role and make a real impact on the team and customers.
- Qualifications: Retail experience is a plus; bring your energy and positive mindset!
The predicted salary is between 24300 - 29700 £ per year.
Push limits. Raise standards. Be Who You Are.
Oakley is built for people who don’t stand still.
Athletes, creators and challengers who perform under pressure and grow through it.
In‑store, that mindset shows up through confident teams, high standards, and leaders who bring energy and belief to the floor every day.
We’re looking for an Assistant Store Manager who’s ready to take the next step.
Someone who can lead by example, motivate others, and help turn daily moments into winning performances, for the team, the customer, and the brand.
- What you’ll do
- Lead from the floor: be visible, active and hands on, setting the tone for service, pace and professionalism.
- Support performance: help drive sales, conversion and KPIs by coaching behaviours and reinforcing what great looks like.
- Coach and motivate: support the Store Manager in developing the team, giving clear feedback, encouragement and direction.
- Bring the Oakley brand to life: tell the product story with confidence, champion launches and campaigns, and raise brand presence in-store.
- Step up with confidence: act as the go‑to leader in the Store Manager’s absence, keeping standards high and teams focused.
- Support operations: help with stock, visual standards, schedules and daily tasks, keeping the store sharp, compliant and ready.
- Stay calm under pressure: contribute to a positive, solution‑focused environment during busy periods or challenges.
- Create an inclusive culture: help build a team environment where everyone feels valued, supported and motivated to perform.
- What you’ll bring
- We’re looking for potential and presence, not perfection. You’ll thrive here if you:
- Enjoy leading by example and supporting others to succeed
- Are comfortable giving guidance, encouragement and feedback
- Bring energy, resilience and a positive mindset to the shop floor
- Care about standards, results and customer experience
- Are curious, coachable and motivated to grow as a leader
- Have retail experience (lead or senior sales experience is ideal, but not essential)
Why Oakley?
Because this is a place to grow into leadership, not waiting to be ready.
Oakley believes performance starts within.
You’ll be supported with training, coaching and exposure that builds real confidence, aligned to brand moments, product priorities and your personal development journey.
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Assistant Store Manager in City of Westminster employer: Vision Express
Vision Express is an exceptional employer that prioritises employee growth and development within a dynamic retail environment. With a commitment to personalised customer service and advanced optical technology, team members enjoy a supportive work culture that encourages collaboration and innovation. Located in a vibrant community, employees benefit from competitive bonuses and the opportunity to work with top eyewear brands backed by EssilorLuxottica.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Store Manager in City of Westminster
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Vision Express, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Vision Express!
We think you need these skills to ace Assistant Store Manager in City of Westminster
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Vision Express, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Vision Express and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Vision Express that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Vision Express
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
