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- Tasks: Develop and execute data-driven marketing strategies to boost brand awareness and pipeline generation.
- Company: Join Visier, a leader in people analytics with a people-first approach.
- Benefits: Fast-paced environment, opportunity for real impact, and dynamic team culture.
- Why this job: Be part of a revolutionary company transforming workforce understanding across EMEA.
- Qualifications: 5+ years in B2B SaaS marketing, strong multi-channel experience, and analytical skills.
- Other info: Collaborative culture with opportunities for continuous learning and growth.
The predicted salary is between 36000 - 60000 £ per year.
Visier is the leader in people analytics and we believe in a 'people-first' approach to business strategy. Our innovative technology transforms the way that organisations make decisions, allowing them to elevate their employees and drive better business outcomes. Embarking on an exciting new chapter in our growth story, we are looking for talented individuals who can help both Visier and our customers grow, evolve and win!
Visier is seeking a highly motivated and results-oriented Growth Marketing Manager to join our EMEA team. In this role, you will play a key role in developing and executing data-driven marketing strategies that drive pipeline generation and brand awareness across the EMEA region. You will be responsible for a variety of marketing activities, from managing campaign execution and localization to collaborating with cross-functional teams and reporting on campaign performance.
Join our team and be part of a company that is revolutionizing the way organizations understand their workforce. We offer a fast-paced and dynamic work environment with the opportunity to make a real impact.
What you'll be doing...
- Partner with the EMEA sales team to develop and execute a comprehensive marketing strategy tailored to the unique opportunities across the region.
- Leverage market research and insights into local consumer behaviours and preferences to ensure campaigns resonate with target audiences.
- Oversee the creation and execution of targeted marketing campaigns across various channels, including digital (SEO/SEM, paid advertising), content, social media, email marketing, and webinars, to drive brand awareness and pipeline generation in the EMEA region.
- Lead localization efforts for marketing materials, ensuring ad campaigns, web pages, and content effectively reach and engage diverse European audiences.
- Collaborate with internal teams (Marketing Operations, Email Marketing, Digital Marketing, Content Marketing, Product Marketing, Design) and external stakeholders (partners, influencers) to develop and execute successful marketing initiatives.
- Drive ABM campaigns in partnership with the EMEA sales team, fostering relationships and building brand awareness among key accounts.
- Communicate effectively with EMEA sales and customer success teams about marketing campaigns and events to ensure visibility and appropriate follow-up.
- Track and analyze campaign performance, identify trends, measure ROI, and optimize marketing efforts for continuous improvement.
- Report on regional and campaign performance, providing valuable insights to stakeholders and informing future marketing strategies.
What you'll bring to the table...
- At least 5 years of experience in B2B SaaS demand generation or field marketing, preferably in the HR technology sector.
- Proven track record of developing and executing successful marketing strategies that drive pipeline generation and achieve business objectives.
- Strong experience with multi-channel marketing, including digital marketing (SEO/SEM, paid advertising), content marketing, social media marketing, email marketing, and webinar strategy.
- Experience with Account-Based Marketing (ABM) methodologies and a demonstrated ability to drive ABM campaigns in collaboration with sales teams.
- Deep understanding of the EMEA region, with a preference for experience working in a global or cross-cultural environment.
- Proven ability to localize marketing materials for diverse European audiences.
- Strong analytical skills with experience using data to inform campaign decisions, optimize performance, and measure ROI.
- Excellent communication and collaboration skills, with the ability to work effectively with internal and external stakeholders across various teams and departments.
- Project management skills and the ability to manage multiple projects simultaneously while meeting deadlines.
- Proficiency in Salesforce, Linkedin Ads, Sales Navigator, Highspot, Zoom Webinars, SplashThat and ABX platforms like Demandbase.
Bonus Points
- Experience in marketing line of business intelligence/analytics tools.
- Fluency in a European language is a plus.
Most importantly, you share our values...
- You roll up your sleeves
- You make it easy
- You are proud
- You never stop learning
- You play to win
See the #VisierLife in action
@visierlife
Hear what it's like to work Visier
Growth Marketing Manager - EMEA employer: Visier, Inc
Contact Detail:
Visier, Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager - EMEA
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend relevant events, and don’t be shy about asking for informational interviews. The more connections we make, the better our chances of landing that Growth Marketing Manager role!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns, analytics, and any successful projects. This gives us a chance to demonstrate our expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching Visier’s recent campaigns and understanding their market position. We should be ready to discuss how our experience aligns with their goals and how we can contribute to their growth story.
✨Tip Number 4
Apply through our website! It’s the best way to ensure our application gets noticed. Plus, it shows we’re genuinely interested in being part of the Visier team and contributing to their mission.
We think you need these skills to ace Growth Marketing Manager - EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Growth Marketing Manager role. Highlight your experience in B2B SaaS and any specific achievements that align with the job description. We want to see how you can drive pipeline generation and brand awareness!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and how your skills can help Visier grow. Don’t forget to mention your understanding of the EMEA market and your experience with multi-channel marketing.
Showcase Your Analytical Skills: Since this role involves tracking and analysing campaign performance, make sure to include examples of how you've used data to inform your marketing strategies. We love numbers, so show us how you measure ROI and optimise campaigns!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Visier, Inc
✨Know Your Stuff
Before the interview, dive deep into Visier's products and their people-first approach. Familiarise yourself with their recent campaigns and how they resonate with EMEA audiences. This will show that you’re genuinely interested and prepared to contribute.
✨Showcase Your Experience
Be ready to discuss specific examples from your past roles where you've successfully executed multi-channel marketing strategies. Highlight your experience in B2B SaaS demand generation and any ABM campaigns you've led, as this aligns perfectly with what they're looking for.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be prepared to share instances where you've collaborated effectively with sales, content, and digital marketing teams. This will demonstrate your ability to work cross-functionally and drive successful marketing initiatives.
✨Data-Driven Mindset
Visier values data-driven decision-making, so come equipped with insights on how you've used analytics to optimise marketing campaigns. Discuss specific metrics you've tracked and how they informed your strategies, showcasing your analytical skills.
