At a Glance
- Tasks: Lead exciting marketing campaigns and events for B2B Travel at Visa.
- Company: Join Visa, a global leader in payments technology with a mission to uplift everyone.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and global outreach.
- Why this job: Make a real impact in the travel industry while collaborating with global teams.
- Qualifications: Experience in B2B marketing and event management, with strong collaboration skills.
The predicted salary is between 56700 - 69300 £ per year.
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
As part of the Global Visa Commercial Solutions Marketing Team, the Senior Marketing Manager for the B2B Travel segment will be responsible for leading and managing marketing campaigns, events, and Account-Based Marketing (ABM) strategies. You will collaborate closely with the Visa Commercial Solutions team to develop and execute marketing initiatives that support the go-to-market strategy for the B2B Travel segment. Your ability to collaborate is critical to your success, and you will be the biggest advocate for the Visa brand – in everything you work on.
Key Responsibilities:
- Lead and manage all marketing campaign activities for the B2B Travel segment
- Plan and execute targeted campaigns, including digital, social media, email, and content marketing
- Develop and manage events, including trade shows, conferences, webinars, and other industry events for the B2B Travel Team
- Implement ABM strategies to drive engagement and conversion with key target markets
- Create and maintain VISA.com landing pages, sales enablement collateral, and pitch materials for key B2B Travel solutions and initiatives
- Collaborate and maintain relationships with global and regional marketing partners, product, sales, legal, communications, and various other stakeholders across multiple time zones
- Develop and deploy key thought leadership pieces and campaigns for the B2B Travel segment with defined strategies on how to measure and optimize success
- Manage and deliver on budget
- Manage relationships with 3rd party agencies
- Be a Visa brand advocate
Key Partners:
- Regional & global marketing teams
- Visa Commercial Solutions marketing teams
- Visa Commercial Solutions global product team, specifically working capital and B2B Travel teams
- Visa corporate communications team
- Visa Events teams
- Visa legal team
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
- Business experience (preferably B2B), in marketing and events, with a strong understanding of the B2B Travel segment
- Proven experience in leading marketing campaigns as well as event execution and strategies
- Strong understanding of ABM strategies and execution
- Ability to develop and maintain strong working relationships with many stakeholders
- Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world
- Proven ability to partner, communicate, and manage/navigate through multiple disciplines and organizational groups
- Positive approach to learning
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Summary
Location: GB - London, United Kingdom
Type: Full time
Visa Commercial Solutions – Global Marketing – Senior Marketing Manager, B2B Travel employer: Visa
Visa is an exceptional employer that fosters a dynamic work culture, encouraging innovation and collaboration among its employees. With a strong focus on professional development, Visa offers numerous growth opportunities and the chance to work on cutting-edge financial technologies in a global environment. Located in a vibrant area, employees benefit from a supportive atmosphere that values diversity and inclusion, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Visa Commercial Solutions – Global Marketing – Senior Marketing Manager, B2B Travel
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Visa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Visa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Visa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Visa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Visa Commercial Solutions – Global Marketing – Senior Marketing Manager, B2B Travel
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Visa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Visa:Show us that you’ve done your homework! In your application, briefly mention what you admire about Visa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Visa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Visa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Visa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
