At a Glance
- Tasks: Lead growth marketing strategies and deliver impactful campaigns for Visa's clients.
- Company: Join Visa, a global leader in payment solutions with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to work with senior stakeholders.
- Why this job: Make a real impact in the fast-paced world of marketing services and payments.
- Qualifications: Experience in growth marketing strategies and strong communication skills required.
The predicted salary is between 80000 - 100000 € per year.
As the Marketing Services Strategy Director, you will be the subject‑matter expert on growth marketing strategy and campaign delivery, leading a portfolio of client engagements. Your focus is to expand and strengthen Visa’s Marketing Services advisory and execution offering across Europe, with a primary emphasis on the UK&I cluster.
Visa continues to grow the number of payment credentials issued across Europe, spanning physical cards, digital cards and tokens. Our objective is to support acquisition and, critically, drive active usage that Visa credentials are the preferred choice for everyday payment transactions. This is a company priority, and Marketing partners closely with Visa Consulting & Analytics (VCA), Product and Sales to help clients (banks, fintechs and merchants) influence consumer behaviour and preference for Visa payments.
Responsibilities:
- This role combines strategic leadership with hands‑on delivery of co‑marketing and lifecycle growth programmes. Success will be measured through improved portfolio performance metrics for client programmes and through direct revenue generation via client adoption of Visa Marketing Services.
- You will join the regional Marketing Services Hub team, reporting to the Head of Martech Capabilities & Strategy, Europe. You will work closely with local Visa teams and, where required, directly with client marketing leadership teams acting as an extension of their organisation.
- Partner with regional/local VCA teams and client marketers to identify growth opportunities and shape client plans; collaborate with Sales, Product, Insights & Analytics and Data Science to drive the best business outcomes efficiently.
- Build relationships with senior issuer and merchant stakeholders (as needed), develop and pitch Marketing Services engagements, and lead strategy and campaign implementation with local Visa teams and/or directly with clients.
- Assess client marketing capabilities, provide pragmatic consultancy, and support hands‑on execution on selected projects.
- Design client‑specific lifecycle strategies across acquisition, activation, usage, retention and portfolio optimisation.
- Develop roadmaps with integrated touchpoints and automation across paid and owned channels (e.g., CRM email, mobile push/in‑app, paid search, SEO, social, affiliates, content and partnerships).
- Own a robust measurement approach: define KPIs, analyse programme performance, and partner with clients, Visa Insights & Analytics and VCA to quantify revenue impact, capture learnings and codify best practices.
- Facilitate working sessions with internal and external stakeholders to improve planning quality, execution speed and campaign results.
- Deliver revenue and margin outcomes for the Marketing Services function, owning an annual sales/engagement target for your portfolio.
- Share expertise with senior internal stakeholders (VP+), help industrialise repeatable service offerings to improve sales and delivery efficiency, and promote best practices across local, regional and global teams.
- Develop and commercialise a migration/conversion marketing service line to support European markets.
- Partner closely with the Marketing BD lead on RFPs, proposals and wider business development opportunities.
- Lead quarterly capacity planning based on market and client demand, ensuring delivery quality across concurrent engagements.
Qualifications:
- Proven experience building and executing end‑to‑end growth marketing strategies, including product‑led growth, lead management and funnel optimisation.
- Hands‑on experience designing growth infrastructure (e.g., growth marketing and/or loyalty platforms) and using analytics tools to evaluate performance and demonstrate measurable impact.
- Impact‑oriented and data‑informed, with a track record of developing strategies and leading multi‑channel campaigns that outperform targets across acquisition, cross‑sell/premiumisation, member‑get‑member/engagement and brand.
- Experience defining and deploying full‑funnel consumer marketing strategies is an advantage.
- Experience in payments portfolio management (e.g., portfolio performance, marketing, proposition development) is an advantage.
- Excellent written and verbal communication skills, with the ability to translate complex topics into clear, compelling narratives.
- Strong client relationship and stakeholder management skills, including pitching and influencing at senior executive level.
- Ability to collaborate in a matrixed environment and use direct and indirect influence to unlock cross‑functional expertise.
- Comfortable delivering measurable outcomes in a fast‑paced, high‑accountability environment.
- Fluent English required; an additional major European language is a plus.
- Willingness to travel and work onsite with clients when needed.
Strategy Director – Marketing Services employer: Visa
Visa is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the Marketing Services team. Employees benefit from comprehensive growth opportunities, including hands-on experience in leading strategic marketing initiatives across Europe, particularly in the UK&I cluster. With a commitment to diversity and inclusion, Visa provides a supportive environment where your contributions directly impact client success and drive meaningful change in the payments landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Strategy Director – Marketing Services
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to see you shine, so practice your pitch and be ready to discuss how your experience aligns with their goals. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to make it personal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing familiar names when we’re reviewing candidates!
We think you need these skills to ace Strategy Director – Marketing Services
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in growth marketing strategies. We want to see how your skills align with the role of Strategy Director – Marketing Services, so don’t hold back on showcasing your relevant achievements!
Showcase Your Impact:When detailing your past roles, focus on the measurable outcomes you’ve achieved. Use numbers and specific examples to illustrate how you've driven revenue and improved portfolio performance. This will help us see the value you can bring to our team.
Be Clear and Concise:We appreciate clarity! Make sure your application is easy to read and free from jargon. Use straightforward language to explain your experience and how it relates to the responsibilities outlined in the job description.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Visa
✨Know Your Growth Marketing Strategies
Before the interview, brush up on your knowledge of growth marketing strategies. Be ready to discuss specific campaigns you've led and how they drove measurable results. This will show that you’re not just familiar with the theory but have practical experience that aligns with the role.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics tools to evaluate performance in past roles. Bring examples of how your data-informed decisions led to successful outcomes. This is crucial for demonstrating your impact-oriented mindset.
✨Build Relationships in the Room
During the interview, focus on building rapport with your interviewers. Use your strong communication skills to engage them in conversation. Remember, this role involves a lot of stakeholder management, so showing your ability to connect with others is key.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think of examples where you’ve had to collaborate across teams or manage client expectations. Practising these scenarios can help you articulate your thought process clearly during the interview.
