At a Glance
- Tasks: Lead Visa's SMB go-to-market strategy and drive impactful growth initiatives across Europe.
- Company: Join Visa, a global leader in payments technology, dedicated to making a difference.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Fluency in English is essential; additional European languages are a plus.
- Why this job: Make a real impact on SMBs while collaborating with top-tier professionals.
- Qualifications: Strong strategic background and analytical skills required; experience in complex environments preferred.
The predicted salary is between 90000 - 110000 £ per year.
Director acts as the connective tissue between product, sales, strategy, and execution, ensuring that Visa's SMB propositions land clearly in market and deliver measurable impact. The role requires a strategic thinker with strong analytical depth, coupled with the ability to run complex, multi-stakeholder programs at pace in a highly matrixed environment.
Key Responsibilities
- Own and evolve the European SMB go-to-market strategy, aligned to VCS regional priorities and global SMB vision.
- Translate strategy into clear market priorities, segment focus, and growth theses by country, cluster, and client type (e.g. banks, fintechs, vertical specialists).
- Partner closely with regional and global strategy teams to shape multi-year SMB growth plans and annual execution roadmaps.
- Design and lead pan-European SMB growth initiatives, including cross-sell and upsell sales plays, new solution launches, and priority vertical programs.
- Build repeatable sales acceleration frameworks, playbooks, and activation models to scale impact across markets.
- Ensure flawless execution from concept.
- Own analytical problem-solving across SMB commercial performance, including segmentation, whitespace analysis, pipeline health, and prioritisation models.
- Turn complex data into clear narratives and recommendations for senior leadership, regional heads, and sellers.
- Improve decision-making through market intelligence, competitive insights, and performance analytics.
- Act as the orchestrator across Product, Market Sales, Solutioning, Marketing, Operations, and Finance to deliver SMB programs end-to-end.
- Influence in a matrixed organisation, aligning teams around shared objectives and execution timelines.
- Partner with SMB Solutioning leads to ensure propositions, value messaging, and GTM assets land consistently in market.
- Build and maintain high-impact client- and seller-facing materials (storylines, decks, business cases, playbooks).
- Lead regional enablement to upskill sellers on SMB strategy, propositions, and plays.
- Support priority client engagements, executive-level discussions, and strategic workshops where needed.
Qualifications
- Strong strategic background, ideally from top-tier management consulting, investment banking, corporate strategy, or a similar environment, with a proven ability to decompose complex problems and drive structured thinking.
- Demonstrated experience leading end-to-end go-to-market, growth, or commercialisation programs in a matrixed organisation.
- Highly analytical profile, comfortable building and interpreting models, sizing opportunities, prioritising investments, and measuring impact.
- Proven ability to translate strategy into execution, balancing big-picture thinking with operational delivery.
- Confident engaging and influencing senior stakeholders, including regional leadership and global executives both internally and externally.
Core Capabilities
- Strategic thinking with a strong bias to action.
- Analytical rigour and data-driven decision making.
- Exceptional structuring, storytelling, and communication skills.
- Strong program management and execution discipline.
- Ability to lead through influence across cross-functional teams.
- Comfort operating in ambiguity and high-pace environments.
Additional Requirements
- Fluency in English required; additional European language a plus.
- Experience working across multiple European markets strongly preferred.
- Experience in payments, financial services, fintech, SaaS, or platform-based businesses strongly preferred.
SMB Go-To-Market Director employer: Visa
Visa is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration in the rapidly evolving payments technology sector. With a strong commitment to employee growth, Visa provides ample opportunities for professional development and mentorship, ensuring that team members are equipped to excel in their roles. The hybrid work model promotes a healthy work-life balance, while the company's dedication to diversity and inclusion creates a welcoming atmosphere for all employees.
