At a Glance
- Tasks: Lead growth marketing strategies and deliver impactful campaigns for Visa's clients.
- Company: Join Visa, a global leader in payment solutions with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to work with senior stakeholders.
- Why this job: Make a real impact in the fast-paced world of marketing services and client engagement.
- Qualifications: Experience in growth marketing strategies and strong communication skills required.
The predicted salary is between 80000 - 100000 € per year.
As the Marketing Services Strategy Director, you will be the subject‑matter expert on growth marketing strategy and campaign delivery, leading a portfolio of client engagements. Your focus is to expand and strengthen Visa’s Marketing Services advisory and execution offering across Europe, with a primary emphasis on the UK&I cluster.
Visa continues to grow the number of payment credentials issued across Europe, spanning physical cards, digital cards and tokens. Our objective is to support acquisition and, critically, drive active usage that Visa credentials are the preferred choice for everyday payment transactions. This is a company priority, and Marketing partners closely with Visa Consulting & Analytics (VCA), Product and Sales to help clients (banks, fintechs and merchants) influence consumer behaviour and preference for Visa payments.
Responsibilities:
- This role combines strategic leadership with hands‑on delivery of co‑marketing and lifecycle growth programmes. Success will be measured through improved portfolio performance metrics for client programmes and through direct revenue generation via client adoption of Visa Marketing Services.
- You will join the regional Marketing Services Hub team, reporting to the Head of Martech Capabilities & Strategy, Europe. You will work closely with local Visa teams and, where required, directly with client marketing leadership teams acting as an extension of their organisation.
- Partner with regional/local VCA teams and client marketers to identify growth opportunities and shape client plans; collaborate with Sales, Product, Insights & Analytics and Data Science to drive the best business outcomes efficiently.
- Build relationships with senior issuer and merchant stakeholders (as needed), develop and pitch Marketing Services engagements, and lead strategy and campaign implementation with local Visa teams and/or directly with clients.
- Assess client marketing capabilities, provide pragmatic consultancy, and support hands‑on execution on selected projects.
- Design client‑specific lifecycle strategies across acquisition, activation, usage, retention and portfolio optimisation. Develop roadmaps with integrated touchpoints and automation across paid and owned channels (e.g., CRM email, mobile push/in‑app, paid search, SEO, social, affiliates, content and partnerships).
- Own a robust measurement approach: define KPIs, analyse programme performance, and partner with clients, Visa Insights & Analytics and VCA to quantify revenue impact, capture learnings and codify best practices.
- Facilitate working sessions with internal and external stakeholders to improve planning quality, execution speed and campaign results.
- Deliver revenue and margin outcomes for the Marketing Services function, owning an annual sales/engagement target for your portfolio.
- Share expertise with senior internal stakeholders (VP+), help industrialise repeatable service offerings to improve sales and delivery efficiency, and promote best practices across local, regional and global teams.
- Develop and commercialise a migration/conversion marketing service line to support European markets.
- Partner closely with the Marketing BD lead on RFPs, proposals and wider business development opportunities.
- Lead quarterly capacity planning based on market and client demand, ensuring delivery quality across concurrent engagements.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications:
- Proven experience building and executing end‑to‑end growth marketing strategies, including product‑led growth, lead management and funnel optimisation.
- Hands‑on experience designing growth infrastructure (e.g., growth marketing and/or loyalty platforms) and using analytics tools to evaluate performance and demonstrate measurable impact.
- Impact‑oriented and data‑informed, with a track record of developing strategies and leading multi‑channel campaigns that outperform targets across acquisition, cross‑sell/premiumisation, member‑get‑member/engagement and brand.
- Experience defining and deploying full‑funnel consumer marketing strategies is an advantage.
- Experience in payments portfolio management (e.g., portfolio performance, marketing, proposition development) is an advantage.
- Excellent written and verbal communication skills, with the ability to translate complex topics into clear, compelling narratives.
- Strong client relationship and stakeholder management skills, including pitching and influencing at senior executive level.
- Ability to collaborate in a matrixed environment and use direct and indirect influence to unlock cross‑functional expertise.
- Comfortable delivering measurable outcomes in a fast‑paced, high‑accountability environment.
- Fluent English required; an additional major European language is a plus.
- Willingness to travel and work onsite with clients when needed.
Strategy Director – Marketing Services in London employer: Visa
Visa is an exceptional employer that fosters a dynamic and inclusive work culture, prioritising employee growth and development. As a Strategy Director in Marketing Services, you will have the opportunity to lead innovative marketing strategies across Europe, particularly in the UK&I cluster, while collaborating with talented professionals in a hybrid work environment. With a strong emphasis on performance metrics and client engagement, Visa offers a rewarding career path where your contributions directly impact the company's success and the evolution of payment solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Strategy Director – Marketing Services in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Strategy Director role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies that highlight your successful growth marketing strategies. When you get the chance to chat with potential employers, share these insights to demonstrate your value.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their marketing challenges and come up with tailored strategies. This will show you're not just another candidate but someone who can truly add value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Strategy Director – Marketing Services in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in growth marketing strategies. We want to see how your skills align with the role of Strategy Director – Marketing Services, so don’t hold back on showcasing relevant achievements!
Showcase Your Impact:When detailing your past roles, focus on the measurable outcomes you’ve achieved. Use numbers and specific examples to illustrate how you've driven revenue and improved portfolio performance. This will help us see the value you can bring to our team.
Be Clear and Concise:We appreciate clarity! Make sure your written application is easy to read and free from jargon. Use straightforward language to explain complex topics, as this reflects the communication skills we’re looking for in a candidate.
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Visa
✨Know Your Growth Marketing Strategies
Make sure you brush up on your knowledge of end-to-end growth marketing strategies. Be ready to discuss specific examples where you've successfully implemented these strategies, especially in a payments context. This will show that you understand the nuances of the role and can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics tools to evaluate performance and demonstrate measurable impact in past roles. Bring examples of KPIs you've defined and how you've used data to drive decisions. This is crucial for a role that focuses on improving portfolio performance metrics.
✨Build Relationships with Stakeholders
Think about how you've built relationships with senior stakeholders in previous positions. Be ready to share stories about how you've influenced decision-making at the executive level. This will highlight your client relationship management skills, which are key for this position.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with various teams, prepare for questions around collaboration. Think of examples where you've successfully worked in a matrixed environment and how you’ve unlocked cross-functional expertise to achieve business outcomes. This will demonstrate your ability to thrive in a collaborative setting.
