At a Glance
- Tasks: Lead product marketing for Visa Direct's innovative money movement initiatives.
- Company: Join Visa, a global leader in payments and financial technology.
- Benefits: Competitive salary, flexible working arrangements, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on innovation and collaboration.
- Why this job: Shape the future of payments and make a real impact on global money movement.
- Qualifications: Significant B2B product marketing experience and strong stakeholder management skills.
The predicted salary is between 59400 - 72600 £ per year.
We are looking for an ambitious, commercially minded Senior Product Marketing Manager to lead product marketing for a portfolio of Visa Direct’s priority innovation initiatives. Visa Direct is Visa’s global money movement business, helping businesses, governments and consumers send and receive money around the world across cards, bank accounts and wallets.
Responsibilities:
- Lead product marketing strategy for priority innovation initiatives, setting direction from early market definition and proposition development through launch, adoption and optimization.
- Shape differentiated product propositions, defining customer value, positioning, messaging and proof points for complex and emerging capabilities.
- Bring the market into Product decisions, using customer, competitive and market insight to influence product-market fit, audience priorities, proposition development and market readiness.
- Set the go-to-market approach, determining priority audiences and use cases, GTM strategy, activation requirements and measures of success.
- Influence and mobilize cross-functional teams, building trusted relationships across Product, Commercialization, Sales, Marketing and regional teams to align priorities, resolve challenges and deliver outcomes.
- Create clarity and make sound decisions in ambiguity, identifying the questions that matter, setting priorities and driving work forward where there is no established playbook.
- Raise the quality of product marketing, applying and evolving best practices, frameworks and approaches that can be reused across priority innovation initiatives.
Requirements:
- Significant B2B product marketing experience, with hands-on ownership of positioning, value propositions, messaging and go-to-market strategy for complex products or solutions.
- Demonstrated experience shaping product and commercial decisions through customer, competitive and market insight, rather than solely executing downstream marketing activity.
- Proven ability to lead complex initiatives independently, creating structure, setting direction and building momentum where there is no established playbook.
- Excellent stakeholder management and relationship-building skills, with experience influencing senior leaders and aligning cross-functional teams around a shared direction.
- Strong strategic, analytical and communication skills, with the ability to simplify complex topics, make clear recommendations and communicate them credibly to senior stakeholders.
- Ability to manage multiple priorities in a fast-moving environment and make considered trade-offs as business needs evolve.
- Digital fluency, including use of Generative AI tools such as Microsoft Copilot.
Preferred:
- Experience in payments, fintech, financial services or enterprise technology.
- Knowledge of stablecoins, digital assets or other emerging payment technologies is advantageous, but not required.
- Experience taking a new or evolving proposition from market opportunity and early definition through market readiness, launch and adoption.
- Experience working in a global, matrixed organization, with the ability to build trusted relationships and influence stakeholders across functions, markets and time zones.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Product marketing manager in payments in London employer: Visa
Visa is an exceptional employer that fosters a dynamic work culture, encouraging innovation and collaboration among its employees. With a strong focus on professional development, Visa offers numerous growth opportunities and the chance to work on cutting-edge financial technologies in a global environment. Located in a vibrant area, employees benefit from a supportive atmosphere that values diversity and inclusion, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Product marketing manager in payments in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Visa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Visa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Visa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Visa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product marketing manager in payments in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Visa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Visa:Show us that you’ve done your homework! In your application, briefly mention what you admire about Visa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Visa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Visa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Visa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
