At a Glance
- Tasks: Maximise Visa's sponsorship value and create impactful marketing strategies across Europe.
- Company: Join Visa, a global leader in payments technology, making a difference worldwide.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on personal and professional development.
- Why this job: Be part of a team that drives innovation and shapes the future of sponsorship marketing.
- Qualifications: Experience in marketing, analytics, and stakeholder management is essential.
The predicted salary is between 59400 - 72600 £ per year.
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.
Job Description
Reporting to the Director, Sponsorship Client Marketing, the Manager, Sponsorship Activation Strategy & Enablement will be responsible for maximizing the commercial and marketing value of Visa's sponsorship and partnership portfolio across Europe.
The role will act as a key partner to Marketing Services, Sales, Account Executives and Client Marketing teams, helping translate Visa's sponsorship rights, assets and benefits into clear, compelling and scalable activation opportunities.
The role will ensure sponsorship opportunities are strategically planned, effectively communicated and successfully activated with clients.
The successful candidate will lead the planning, forecasting and tracking of activation opportunities across Visa's sponsorship and partnership portfolio in Europe.
They will develop scalable frameworks for client engagement, translate sponsorship rights, assets and benefits into client-ready activation opportunities, support the creation of compelling sell-in materials, and deliver actionable performance reporting to inform future investment and activation strategies.
This role requires a unique blend of strategic thinking, commercial acumen, analytical rigor and stakeholder management, along with the creativity and adaptability to continually evolve Visa's sponsorship activation and enablement model.
Key Responsibilities
- Own the planning, forecasting and prioritisation of sponsorship activation opportunities across Visa's sponsorship and partnership portfolio.
- Develop activation strategies tailored to Visa's Tier 1, Tier 2 and Tier 3 clients, ensuring the right level of support, investment and opportunity is provided to each segment.
- Work closely with Sales, Account Executives and Marketing Services teams to identify and prioritise sponsorship opportunities that support business objectives.
- Build annual and quarterly activation roadmaps aligned with sponsorship calendars, client priorities and market opportunities.
- Identify new approaches and activation models that increase client participation and improve the scalability of Visa's sponsorship offerings.
- Support onsite delivery of selected sponsorship activations where required, ensuring client opportunities are brought to life consistently with the agreed strategy, objectives and activation plan.
- Commercialization & Sell-In Support
- Develop best-in-class sell-in materials, toolkits and client-facing resources that help Visa teams communicate partnership opportunities effectively.
- Act as a subject matter expert for sponsorship activation, advising Sales and Marketing Services teams on the most effective use of assets.
- Create frameworks and recommendations that help client-facing teams align sponsorship and partnership opportunities with client business goals.
- Support strategic client conversations and key business development opportunities where sponsorship marketing solutions can drive value.
- Stakeholder Engagement & Ways Of Working
- Serve as a key liaison between Sponsorship Marketing, Marketing Services, Sales, Client Marketing and local market teams.
- Establish and continuously improve processes, governance and ways of working that enhance cross-functional collaboration.
- Drive alignment across teams to ensure sponsorship and partnerships opportunities are communicated consistently and executed efficiently.
- Performance Measurement & Reporting
- Lead and maintain a centralized view of sponsorship activation opportunities, pipeline status and client engagement.
- Track activation performance and business outcomes across sponsorship programmes.
- Produce regular reporting, dashboards and insights for leadership and key stakeholders.
- Identify trends, successes and optimisation opportunities to improve future sponsorship and partnership activation strategies.
- Support the development of measurement frameworks that demonstrate the value and impact of Visa's sponsorship investments.
- Sponsorship And Partnerships Portfolio Enablement
- Support the creation of activation toolkits, planning resources and strategic guidance for Visa markets.
- Ensure sponsorship opportunities are accessible, well-communicated and easy for client-facing teams to leverage.
- Contribute to the long-term evolution of Visa's sponsorship and partnership activation strategy across Europe.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications
- Experience in marketing, consulting, market research, insights, marketing analytics, business analytics, corporate or agency environments.
- Experience conducting analysis of primary quantitative and qualitative market research data.
- Experience leading and managing large market research tracking programs at a large global organization or for a large global client.
- Experience with qualitative and quantitative research methodologies.
- Experience in analyzing and synthesizing information to drive insights and strategic business decisions.
- Experience transitioning from technical research perspectives to practical business considerations.
- Experience presenting complex analyses in an easily digestible format for senior management and client consumption.
- Experience uncovering insights using multiple sources of data, identifying trends, outliers, and limitations.
- Experience organizing, prioritizing, and managing multiple projects simultaneously.
- Preferred Qualifications
- Experience in payments or financial institutions.
- Experience managing senior-level stakeholder feedback.
- Experience partnering with senior-level business leaders to meet deadlines.
- Experience working independently within complex and ambiguous environments.
- Experience handling and prioritizing multiple project workstreams simultaneously.
- What We’re Looking For
- Experience working across sales, marketing and client-facing functions to deliver integrated commercial and marketing solutions
- Experience in sponsorship/partnership marketing, marketing strategy or a related commercial marketing discipline.
- Strong analytical capability with experience using data and insights to drive decision-making.
- Experience developing strategic plans, frameworks or operating models.
- Strong project and programme management skills with the ability to manage multiple priorities simultaneously.
- Excellent stakeholder management skills and experience working in highly matrixed organisations.
- Experience supporting sales organisations through the creation of client proposals, presentations and commercial narratives.
- Ability to simplify complex information and translate strategy into actionable plans.
- Comfortable building reporting frameworks, dashboards and performance measurement approaches.
- Strong presentation, storytelling and communication skills.
- Curious, proactive and continuously seeking new ways to improve processes, collaboration and business outcomes.
- Demonstrated ability to lead by influence and drive alignment across diverse stakeholder groups.
- Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
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Marketing Manager, Sponsorship Activation Strategy & Enablement in London employer: Visa
Visa is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration in the rapidly evolving payments technology sector. With a strong commitment to employee growth, Visa provides ample opportunities for professional development and mentorship, ensuring that team members are equipped to excel in their roles. The hybrid work model promotes a healthy work-life balance, while the company's dedication to diversity and inclusion creates a welcoming atmosphere for all employees.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Sponsorship Activation Strategy & Enablement in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Visa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Visa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Visa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Visa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, Sponsorship Activation Strategy & Enablement in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Visa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Visa:Show us that you’ve done your homework! In your application, briefly mention what you admire about Visa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Visa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Visa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Visa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
