Overview
In this role you will serve as the regional MarTech SME for Visa’s Europe Marketing Services, shaping scalable marketing automation and AI-enabled solutions. You will translate local market needs into practical use cases and designs, guiding client conversations and ensuring technically feasible, compliant delivery. You’ll build repeatable tools, templates, and governance approaches to increase sales confidence and delivery efficiency. Join a cross-functional team to drive data-driven engagement and lifecycle marketing at scale, impacting client outcomes and Visa’s growth. You will engage with multiple stakeholders to translate technology into measurable business value.
Responsibilities
- Act as regional MarTech SME, starting with VM360 and expanding to future automation and AI-enabled solutions
- Translate market requirements into business and solution specifications and identify data, content, consent, measurement implications
- Support client discovery and solutioning discussions, explaining MarTech concepts in practical terms
- Position capabilities like VM360 and future AI-enabled solutions to move opportunities from concept to readiness
- Partner with Product, Technology, Data, Legal, Privacy, Sales, Insights & Analytics, and local teams to ensure feasible, compliant, and scalable solutions
- Develop tools, guidance, training, discovery questions, and sales materials to support local teams
- Capture learnings from early engagements, define repeatable delivery approaches, and share best practices across Europe
- Travel and onsite client work as required (in-office days minimum 3 per week as confirmed)
Key requirements
- Experience with marketing technology platforms, marketing automation tools, CRM or customer engagement systems
- Understanding of how data, segmentation, consent, journeys, triggers, integrations, reporting and measurement drive automated campaigns
- Ability to translate business objectives into structured MarTech use cases and pragmatic recommendations
- Strong presentation and communication skills for internal and client audiences
- Knowledge of customer lifecycle marketing (activation, retention, personalization, measurement)
- Familiarity with data quality, privacy, consent, compliance, governance in marketing
- Clear communicator
- Collaborative
- Problem solving under ambiguity
- MarTech platforms
- Marketing automation
- CRM / customer engagement systems
Manager, Marketing Strategy Advisory in London employer: Visa
Visa is an exceptional employer that fosters a dynamic work culture, encouraging innovation and collaboration among its employees. With a strong focus on professional development, Visa offers numerous growth opportunities and the chance to work on cutting-edge financial technologies in a global environment. Located in a vibrant area, employees benefit from a supportive atmosphere that values diversity and inclusion, making it a rewarding place to build a meaningful career.
