At a Glance
- Tasks: Lead global client growth strategies and develop impactful engagement programmes.
- Company: Join Visa, a leader in payments technology, making a difference worldwide.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and digital commerce.
- Why this job: Shape the future of money movement and drive real change in the payments landscape.
- Qualifications: Experience in client growth, marketing, or fintech with strong analytical skills.
The predicted salary is between 99000 - 121000 £ per year.
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
Visa Direct is Visa’s real-time payments network, enabling fast, secure, and scalable money movement across the globe.
Supporting person-to-person payments, business payouts, disbursements, marketplace payments, and cross-border transactions, Visa Direct is transforming how money moves worldwide.
The Visa Direct Global Marketing team helps clients unlock the full value of Visa Direct through growth strategies that drive adoption, expansion, and commercial success.
We are seeking a strategic and commercially minded growth leader to develop and scale global client growth programs that accelerate adoption, expand use cases, increase transaction volume, and strengthen client engagement.
Working closely with product, sales, marketing, analytics, and regional teams, you will help shape how Visa Direct grows relationships with leading financial institutions, fintechs, marketplaces, and payment providers around the world.
This role is ideal for professionals with experience in client success, growth marketing, product marketing, consulting, go-to-market strategy, or payments.
Success in this position requires a combination of strategic thinking, data-driven decision making, stakeholder management, and operational excellence.
- What You’ll Do
- Lead global client growth strategies across the client lifecycle, from activation and adoption to retention and expansion.
- Develop scalable growth frameworks, playbooks, and engagement programs that drive measurable business impact.
- Partner with regional and commercial teams to identify growth opportunities and increase client adoption and transaction volume.
- Use data, market intelligence, and client insights to inform growth strategies and performance benchmarking.
- Create success metrics, dashboards, and reporting frameworks to measure and accelerate client growth.
- Support strategic launches, market expansion initiatives, and cross-sell opportunities across the Visa Direct ecosystem.
- Act as a trusted advisor and subject matter expert on Visa Direct solutions and best practices.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
- Experience in client growth, client success, product marketing, go-to-market strategy, consulting, fintech, payments, financial services, or a related field.
- A proven track record of developing growth strategies that drive client adoption, engagement, retention, and commercial outcomes.
- Strong understanding of the payments, fintech, banking, or technology landscape, with a passion for innovation and digital commerce.
- Experience building scalable programs, frameworks, and operating models across multiple markets and client segments.
- Demonstrated success leading cross-functional initiatives and influencing stakeholders across product, sales, marketing, analytics, and operations.
- Strong commercial, analytical, and problem-solving skills, with the ability to turn data and insights into actionable opportunities.
- Excellent communication, presentation, and storytelling skills, with experience engaging senior leaders and external partners.
- Exceptional stakeholder management skills and the ability to build strong relationships across global teams.
- A collaborative, results-oriented mindset with the ability to balance strategic thinking and hands‑on execution in a fast‑paced environment.
- Digital fluency, including experience leveraging emerging technologies such as Generative AI tools (e. g., Chat GPT, Microsoft Copilot) to enhance everyday work.
- Preferred Qualifications
- Experience working with financial institutions, fintechs, payment providers, digital platforms, or marketplace businesses.
- Experience leading client growth, engagement, commercialisation, client success, or product adoption programmes at scale.
- Knowledge of real‑time payments, cross‑border payments, money movement, treasury, or disbursement solutions.
- Experience supporting product launches, new use cases, or market expansion initiatives in regulated industries.
- Familiarity with data visualisation and business intelligence tools.
- Experience designing global programmes that balance regional flexibility with consistent governance and measurement.
- Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
#J-18808-Ljbffr
Director, Client Growth Marketing, Visa Direct in London employer: Visa
Visa is an exceptional employer that fosters a dynamic work culture, encouraging innovation and collaboration among its employees. With a strong focus on professional development, Visa offers numerous growth opportunities and the chance to work on cutting-edge financial technologies in a global environment. Located in a vibrant area, employees benefit from a supportive atmosphere that values diversity and inclusion, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Client Growth Marketing, Visa Direct in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Visa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Visa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Visa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Visa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Client Growth Marketing, Visa Direct in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Visa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Visa:Show us that you’ve done your homework! In your application, briefly mention what you admire about Visa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Visa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Visa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Visa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
