At a Glance
- Tasks: Lead demand generation and marketing operations to drive impactful B2B strategies across Europe.
- Company: Join Visa, a global leader in payments technology, making a difference worldwide.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and career advancement.
- Why this job: Make a real impact in the fintech space while developing your skills in a dynamic role.
- Qualifications: Experience in B2B marketing, demand generation, and strong analytical skills required.
The predicted salary is between 75600 - 92400 £ per year.
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
The B2B Marketing Director, Demand Generation & Marketing Operations is a strategic and execution-focused leadership role responsible for driving audience-centric demand generation, account-based marketing (ABM), lead-to-revenue operations, marketing performance, and adoption of Martech and AI capabilities across Europe. The role sits at the intersection of Marketing, Sales, and Technology, ensuring B2B marketing investments translate into measurable pipeline and revenue impact.
Responsibilities
- Working across Europe, the focus spans demand generation, ABM, target account strategy, buying-group marketing, lead management, measurement and reporting, Martech adoption, AI-enabled marketing capabilities, and optimization of agency and partner relationships.
- Demand Generation Strategy & Audience Planning: Own and continuously evolve audience-centric demand generation strategies across Europe. Establish frameworks for target account selection, segmentation, buying group targeting, campaign planning, and performance optimization to improve marketing effectiveness and business impact.
- Account-Based Marketing & Pipeline Growth: Lead the scale-up of ABM capabilities across business units and markets. Develop repeatable frameworks for 1:1 and 1:Few programs, enable field marketing teams, and drive measurable contribution to our sales and revenue pipeline.
- Lead-to-Revenue Operations, Data & AI: Define and improve lead management processes, routing, SLAs, nurturing strategies, and reporting frameworks. Partner with Sales and Digital Sales to improve conversion performance while leveraging data, automation, and AI-powered capabilities to accelerate speed-to-revenue and improve decision-making.
- Digital Sales Alignment & BDR Enablement: Strengthen the connection between Marketing and Digital Sales by defining clear lead handoff SLAs, ensuring MQLs are campaign-ready, and creating structured feedback loops with BDR managers and Sales Operations. Establish regular MQL performance reviews, support BDR enablement on nurture follow-up and conversion blockers, and ensure outbound campaigns, TAL updates, and signal routing workflows are fully aligned with Digital Sales outreach plans.
- Marketing Performance, Measurement & Insights: Establish standardized measurement frameworks that combine campaign performance, media effectiveness, first-party data, intent signals, and business outcomes. Explore and scale AI-enabled reporting and analytics capabilities that improve visibility into marketing impact and support investment decisions.
- Martech Adoption, Governance & Ways of Working: Drive regional adoption of marketing technology and AI platforms, partnering with global capability owners to pilot and scale new solutions. Establish governance, process consistency, transparency, and operational excellence across teams, agencies, and partners.
- Stakeholder Leadership & Capability Building: Act as a trusted partner to Marketing, Sales, Digital Sales, Analytics, and Technology stakeholders. Influence without authority in a matrixed environment while enabling teams through frameworks, training, best practices, and thought leadership on ABM, AI, lead-to-revenue, and modern demand generation.
Success in this role is demonstrated through improved campaign performance, increased contribution to pipeline and revenue, successful scaling of ABM programs, higher lead-to-opportunity conversion rates, adoption of Martech and AI capabilities, stronger sales and marketing alignment, and recognition as a trusted strategic partner across the European organization.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
- Experience & Background: Significant experience in B2B demand generation, ABM, marketing operations, or revenue marketing leadership roles. Proven success driving pipeline growth, sales alignment, and measurable business outcomes across complex, matrixed organisations. Experience influencing senior stakeholders and leading cross-functional initiatives across Marketing, Sales, and Technology. Financial services, payments, fintech, or technology industry experience preferred.
- Demand Generation & ABM Expertise: Deep understanding of demand generation, ABM, lead management, audience segmentation, buying-group marketing, and pipeline acceleration. Experience developing scalable frameworks, operating models, and playbooks that drive commercial impact. Strong knowledge of target account strategies, sales motions, and lead-to-revenue processes.
- Data, Martech & AI: Strong analytical mindset with experience leveraging data, measurement, automation, and AI capabilities to improve marketing performance. Working knowledge of marketing automation, CRM, analytics, and ABM technology platforms. Ability to translate insights into actionable recommendations and business decisions.
- Leadership & Ways Of Working: Strategic leader capable of balancing long-term capability building with near-term commercial priorities. Effective communicator and collaborator with a track record of driving change through influence and enablement. Comfortable operating in fast-paced environments, bringing structure, clarity, and accountability. Experienced people leader with a focus on talent development, operational excellence, and continuous improvement.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Demand Generation Ops Director in London employer: Visa
Visa is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration in the rapidly evolving payments technology sector. With a strong commitment to employee growth, Visa provides ample opportunities for professional development and mentorship, ensuring that team members are equipped to excel in their roles. The hybrid work model promotes a healthy work-life balance, while the company's dedication to diversity and inclusion creates a welcoming atmosphere for all employees.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Ops Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Visa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Visa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Visa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Visa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Ops Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Visa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Visa:Show us that you’ve done your homework! In your application, briefly mention what you admire about Visa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Visa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Visa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Visa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
