Vice President, B2B & Product Marketing, Europe in Kennington

About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.Job DescriptionThe Vice President, B2B and Product Marketing, Europe is a senior strategic and commercial leadership role responsible for defining and driving the long-term B2B and Product Marketing vision for the region. The role is central to accelerating Visa’s sales and revenue ambitions by bringing together customer insight, product positioning, go-to-market strategy, demand generation, sales enablement, partner marketing and performance management into one connected regional growth agenda.As a core partner to Europe Marketing, Sales, Product, Business Unit and regional leadership, the VP will translate Visa’s enterprise and business priorities into customer-centric strategies that create demand, accelerate pipeline, increase product adoption and contribute measurable revenue. The leader will combine strong commercial acumen with deep marketing expertise, maintaining a rigorous focus on customer outcomes, investment effectiveness, pipeline progression and revenue impact.The role leads a large, distributed organisation spanning direct and indirect reports across Business Units, the Europe regional team, clusters and markets. Success requires the ability to lead through both accountability and influence, establish shared priorities and decision rights, and mobilise a highly matrixed community as one integrated team, regardless of reporting lines.The VP will be a visible senior leader and trusted adviser to executives across Europe and globally, representing the voice of the customer and the market, challenging constructively, and ensuring that Marketing is embedded upstream in commercial strategy, portfolio decisions, sales plays and go-to-market planning.What we expect of you, day to day.1. Strategic and Commercial LeadershipRegional growth strategy: Define and execute the Europe B2B and Product Marketing strategy, aligning customer priorities, product roadmaps, sales plays and marketing investments to Visa’s regional growth agenda.Sales and revenue accountability: Establish Marketing as a measurable commercial growth engine, with clear accountability for marketing-generated and marketing-influenced pipeline, conversion, product adoption, AANR contribution and return on investment.Executive partnership: Serve as the senior B2B and Product Marketing partner to Europe Marketing, Sales, Product, Business Unit and regional leadership, shaping priorities and advising on market dynamics, customer needs and growth opportunities.Portfolio orchestration: Create a coherent regional agenda across Value Added Services, Commercial and Money Movement Solutions, and priority consumer and emerging platforms, ensuring that investments reflect their growth potential and commercial importance.Business orientation: Bring strong commercial judgement to resource allocation, prioritisation and trade-offs, balancing near-term pipeline requirements with long-term category leadership and capability building.2. Customer-Centric Go-to-Market and Product MarketingCustomer and market insight: Build a deep, evidence-based understanding of priority audiences, buying centres, customer needs, market dynamics and the competitive landscape to influence portfolio, proposition and go-to-market choices.Positioning and value propositions: Translate Visa’s portfolio into differentiated, customer-outcome-led narratives, value propositions and messaging that sellers and partners can use consistently across Europe.Product commercialisation: Partner with Product and Business Unit leaders from strategy through launch and scale, ensuring market readiness, clear positioning, effective launch plans, seller enablement and adoption programs.Integrated go-to-market plans: Lead joined-up regional plans that connect brand, demand, content, digital, events,