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- Tasks: Lead B2B marketing strategies and drive measurable outcomes for Visa's Commercial Solutions.
- Company: Visa is a global leader in payments, connecting consumers and businesses across 200+ countries.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in a purpose-driven company while collaborating with innovative teams.
- Qualifications: Bachelor’s degree in business or marketing; MBA preferred; B2B marketing experience required.
- Other info: This role offers a chance to inspire a high-performing team and shape industry leadership.
The predicted salary is between 43200 - 72000 £ per year.
Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
- Lead the development and execution of B2B marketing strategies that differentiate our Visa Commercial Solutions offerings, communicate value to our clients, and drive measurable outcomes across the segment.
- Develop impactful nurture programs to improve conversion rates from leads to opportunities. Oversee the creation of digital content , site development, and global rollout to optimize client engagement and lead generation across multiple channels
- Drive Account-Based Marketing (ABM): Develop and execute targeted ABM strategies for high value accounts and priority industry verticals, partnering with sales and client teams to deliver personalized, insight-driven campaigns that accelerate growth.
- Champion Customer Insights: Lead the collection and analysis of market research, competitive intelligence, and voice of customer data to inform marketing strategy, refine messaging, and identify emerging client needs and opportunities.
- Case Studies & Success Stories: Accelerate the development and deployment of impactful case studies, ensuring a consistent and compelling approach to sharing client successes internally and externally.
- Drive thought leadership initiatives to position Visa Commercial Solutions as an industry leader, collaborating with key stakeholders to showcase our expertise and value to clients.
- Collaborate closely with the Sales teams for granular tracking, reporting, and efficient lead management in the handoff from marketing to sales.
- Cross-Functional Alignment: Collaborate seamlessly with Product, Customer Success, Compliance, and regional teams to ensure marketing programs align with product launches, client onboarding, retention initiatives, and regulatory standards.
- Performance Reporting: Establish and manage robust reporting mechanisms for marketing activities. Provide actionable insights to measure effectiveness, optimize campaigns, and inform leadership decisions.
- Manage the marketing budgets for your customer segment, strategically allocating resources to maximize ROI and achieve business objectives. This includes managing strategic partners, approving production costs, and planning campaigns to optimize investments.
- Inspire, mentor, and lead a high performing team, fostering a collaborative and innovative culture that encourages continuous learning and professional growth.
- Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills.
Qualifications
- Bachelor’s degree in business or marketing. MBA preferred.
- B2B Marketing experience
- Proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries.
- Expertise in account based marketing, campaign management, and event marketing.
- Strong analytical skills with experience in marketing performance reporting and data-driven decision making.
- Excellent written and verbal communication skills, with the ability to influence and inspire cross functional teams.
- A great team member who adds energy, ideas and fun to our team and corporate culture
- Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world
Additional Information
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
All your information will be kept confidential according to EEO guidelines.
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B2B and Product Marketing Director employer: Visa
Contact Detail:
Visa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B and Product Marketing Director
✨Tip Number 1
Familiarise yourself with Visa's B2B marketing strategies and their Commercial Solutions offerings. Understanding their unique value propositions will help you articulate how your experience aligns with their goals during interviews.
✨Tip Number 2
Network with current or former employees of Visa, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 3
Stay updated on the latest trends in B2B marketing, particularly in the financial services and payments sectors. Being able to discuss recent developments or case studies during your interview will demonstrate your industry knowledge and passion.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive marketing decisions in previous roles. This will resonate well with Visa's focus on performance reporting and data-driven strategies.
We think you need these skills to ace B2B and Product Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience, particularly in financial services or payments. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Visa's mission and how your skills can contribute to their goals. Include specific examples of past successes in driving demand and revenue growth.
Showcase Analytical Skills: In your application, emphasise your analytical skills and experience with marketing performance reporting. Provide examples of how you've used data to inform marketing strategies and optimise campaigns.
Highlight Leadership Experience: If you have experience leading teams, make sure to mention it. Discuss how you've inspired and mentored team members, fostering a collaborative culture that aligns with Visa's values.
How to prepare for a job interview at Visa
✨Understand the Company and Its Mission
Before your interview, make sure you thoroughly research Visa's mission and values. Understand how their payment solutions work and be prepared to discuss how your experience aligns with their goal of uplifting everyone through innovative payment methods.
✨Showcase Your B2B Marketing Expertise
Be ready to share specific examples of successful B2B marketing strategies you've developed or executed in the past. Highlight your experience with account-based marketing and how it has driven demand and revenue growth in previous roles.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to inform marketing strategies and measure campaign effectiveness. Bring examples of performance reporting you've conducted and how those insights led to optimised marketing efforts.
✨Exhibit Strong Communication Skills
Since the role requires excellent written and verbal communication, practice articulating your thoughts clearly and confidently. Be prepared to discuss how you've influenced cross-functional teams and driven agreement on marketing initiatives in the past.
